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Why don't more ClickBank publishers offer banners for their products?

by Marty S
25 replies
I am in the process of launching my first CB product and just assumed I would need banners created for affiliates to use on their websites.

However, I notice that most CB products (publishers) do NOT have their own banners for affiliate marketers to use. Am I missing something here? Shouldn't this be part of a publisher's marketing tools?
#banners #clickbank #offer #products #publishers
  • Profile picture of the author dearaewi
    Putting together affiliate tools take time, effort, experience and knowledge... I think a lot of people just want to throw something up there quick and hope people will just affiliate it anyway... put their own effort into getting their own "tools"; ie, emails, ads, etc.

    Personally I think if someone can't take the time to put something together, make some kind of an effort, there are others who will, and I will promote those first.

    It's all work and if someone wants you to help dump money into their pockets it take more than just throwing up a product, no matter how much effort went into the product creation. If they really want good affiliates, they will take the time to help them by providing them with the basic tools to promote their product. It's also much more professional IMHO.

    Support your affiliates, it will definitely pay off... as long as you have a product that is quality too. It all goes together. I always take the time to put together tools. Makes a difference.

    Deanna
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    • Profile picture of the author dumbledoor
      Originally Posted by dearaewi View Post

      Putting together affiliate tools take time, effort, experience and knowledge... I think a lot of people just want to throw something up there quick and hope people will just affiliate it anyway... put their own effort into getting their own "tools"; ie, emails, ads, etc.

      Personally I think if someone can't take the time to put something together, make some kind of an effort, there are others who will, and I will promote those first.

      It's all work and if someone wants you to help dump money into their pockets it take more than just throwing up a product, no matter how much effort went into the product creation. If they really want good affiliates, they will take the time to help them by providing them with the basic tools to promote their product. It's also much more professional IMHO.

      Support your affiliates, it will definitely pay off... as long as you have a product that is quality too. It all goes together. I always take the time to put together tools. Makes a difference.

      Deanna

      Any idea what do affiliates usually look for when promoting ClickBank? I am looking to launch my first ClickBank product, so I'm looking for ideas.

      I make 4-figure income on ClickBank monthly, and have promoted many products that doesn't even have an affiliate support page (e.g. a lot of forex stuff). The forex products do have nice landing pages though.
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      • Profile picture of the author Midas3 Consulting
        Originally Posted by dumbledoor View Post

        Any idea what do affiliates usually look for when promoting ClickBank? I.
        I'll tell you what major big time affiliates look for and it isn't banners.

        In this order, initially.

        High Grav
        Solid looking sales page with upsell/OTO and on exit save as sale.

        Then..

        ROI, ROI, ROI and ROI.

        Past that, pro affiliates don't even care what you're selling in many cases, infact I've had an affiliate do $400 a day with something I co-promote and the guy hasn't yet bothered to read the product.

        They just want your page to convert, they could care less what your selling, whether you have banners coming out of your arse or not. Infact, they don't care if you provide articles to use, banners, branded PDF's, almost none of the traditional stuff.

        Small to medium size affiliates, those sorta doing the $500 a month type business max will love all that stuff, they can use it in various ways but the big time guys couldn't give a flying hoot as they do the vast majority of their business via PPV, PPC, Media buys, or via existing sites.

        Any serious pro affililates who wants banners for media buying or PPV etc will simply have them created to match his spec.

        If you want to see a well set up affiliate area with pretty much every affiliate resource available, banners, articles, videos, interviews, branded PDF, scripts for affiliate to send traffic to multiple pages of your site, author bio, images , sample PPC campaigns , affilaite resources / products , pre - made email promotions, autoresponder messages etc then send me a PM and I'll show you one I had done for a friend of mine.
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        • Profile picture of the author Marty S
          Originally Posted by SimonHarrison View Post

          I'll tell you what major big time affiliates look for and it isn't banners. In this order, initially.

          High Grav
          Solid looking sales page with upsell/OTO and on exit save as sale.

          Then..

          ROI, ROI, ROI and ROI.
          Sure, but still it doesn't make sense not to offer ready-made banners, right?
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          • Profile picture of the author Midas3 Consulting
            Originally Posted by Marty S View Post

            Sure, but still it doesn't make sense not to offer ready-made banners, right?
            I make them available for all products I work with. It costs about $200 to have 5-10 really decent banners created by an outsourcer, it's a no brainer not to.

            If the punter clicks on a banner for "x" product is then taken to a pre-sell page reviewing "x" product and the punter then ends up at the sales page I would say the conversation ratio is basically identical to clicking on a link.

            What is true , no doubt however is that CTR on banners can often be awful, but that's a different story.

            I personally think it's a no brainer and all affiliate programs should have banners , but in terms of the affiliates who make your BIG money, they honestly don't give a flying shite.
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            • Profile picture of the author Kevin AKA Hubcap
              Originally Posted by SimonHarrison View Post


              I personally think it's a no brainer and all affiliate programs should have banners , but in terms of the affiliates who make your BIG money, they honestly don't give a flying shite.
              This is because the really big affiliates might be approaching/marketing the product from a different anglee and will have banners and other creative made to match what they want.

              Same with the PPC ads. Why would you want to use the same PPC ad as every other affiliate. Yes it is nice to have the banners and other creative pre-made but it's even better if you can customize it to your marketing.

              My .02

              Kevin
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              • Profile picture of the author Midas3 Consulting
                Originally Posted by Kevin AKA Hubcap View Post

                This is because the really big affiliates might be approaching/marketing the product from a different anglee and will have banners and other creative made to match what they want.
                Which is what I stated in my first post to the OP.
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    • Profile picture of the author tessmac9708
      So exactly what tools would be on the wish list.

      Banners
      E-mail copy for your lists
      Example articles for article marketing

      What else..any suggestions?

      Just while I'm on the subject, what do you think about a multi tiered affiliate programme?
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  • Profile picture of the author iplusgold
    Hey thats actually a pretty good business idea! Contacting those clickbank product owners that dont have affiliate tools/banners and offering to deveop them for a fair price hmmm
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  • Profile picture of the author SteelDanno
    Filsame talks a lot about this. He cranks out banners, articles, PPC ads, landing pages, text links ... (you name it) for his affiliates. Most publishers do not.

    I guess it's just laziness or low priority for most publishers.
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  • Profile picture of the author Alp Bozkurt
    You're right about the banners but there're lots of other things such as ppc ads, ppc keywords, seed articles, seed emails, etc can should be supplied to affiliates.

    I haven't seen a largely successful product on clickbank without a nice affiliates area.

    Originally Posted by ProductCreator View Post

    Very few serious marketers use banners anyway. I'm not saying that banners are bad. I use them on a site that makes me $300 a month.

    But the click through rate on banners has been low for a number of years. A serious marketer will always try to get click throughs on text links first.

    That said, I understand there is still some demand for banners and, speaking of which, I have just received some from my graphic designer and will upload them shortly!
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  • Profile picture of the author Frank Ayres
    It annoys me, i will only promote products on CB that have banners and the amount that dont is amazing, it is cheap to have them made these days.
    I have even emailed people and said that i will promote their product if they have banners and i have never had a response from them
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    • Profile picture of the author Marty S
      Originally Posted by ProductCreator View Post

      Out of interest, why do you need banners so badly? They are one of the worst ways to try and convert traffic.
      Some of my biggest competitors like CardPlayer and twoplustwo make extensive use of banners, as well as scores of other corporate sized websites.

      If you look at Commission Junction and Linkshare having a wide array of banners almost seems like a requirement to offer a program with them. I have seen over 50 different banners from some of those publishers. Therefore I dont find what you say here that credible, however on a lot of the products that I am an affiliate for, I will use both text links and banners on the same page.

      I actually feel a professionally designed banner also enhances a web page.
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    • Profile picture of the author Frank Ayres
      Originally Posted by ProductCreator View Post

      Out of interest, why do you need banners so badly? They are one of the worst ways to try and convert traffic.
      Because that is my preference because it is different to your opinion doesn't make it right or wrong it is just a different one
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      • Profile picture of the author jasonl70
        Originally Posted by ProductCreator View Post

        Very few serious marketers use banners anyway. I'm not saying that banners are bad. I use them on a site that makes me $300 a month.

        But the click through rate on banners has been low for a number of years. A serious marketer will always try to get click throughs on text links first.

        That said, I understand there is still some demand for banners and, speaking of which, I have just received some from my graphic designer and will upload them shortly!
        You're spot on.. a text link will crush a banner when it comes to getting clicks. As a seller, I would provide them. But as an affiliate, I would not waste my time with them.

        Originally Posted by ryanman View Post

        I am a publisher and not only do i offer loads of banner but I have also offered 15 full landing page templates one can use right away. The more resources you offer for your affiliates the better it would be.
        that is a great idea.

        Originally Posted by Marty S View Post

        Some of my biggest competitors like CardPlayer and twoplustwo make extensive use of banners, as well as scores of other corporate sized websites.

        If you look at Commission Junction and Linkshare having a wide array of banners almost seems like a requirement to offer a program with them. I have seen over 50 different banners from some of those publishers. Therefore I dont find what you say here that credible, however on a lot of the products that I am an affiliate for, I will use both text links and banners on the same page.

        I actually feel a professionally designed banner also enhances a web page.
        They offer banners because a ton of webmasters can easily slap up standard sized ads. Plus it gives them free branding. Ever notice how they always put their name on their banners? I can tell you it doesn't increase CTR. The best banner would be more like the bio box of a good article marketer - it would tease the reader into clicking...

        As a vendor, I've used banner ads via adwords on and off for a few years. Normal adowords text ads have always crushed typical banners. The only time they didn't was when I made my banners all text. Oh, and ones I made to closely match the look/feel of the target website if I used the placement otption in adwords (ie, it did not look like an add).

        As a publisher, text-only adsense has always had a lot more click-throughs for me.

        As an affiliate, banners have not come even close to making me as much money as text links.


        Originally Posted by garyv View Post

        Another thing that works great are videos - Make several videos and let your affiliates download them and spread them. Easy traffic for you and your affiliates.
        Another great idea.
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        -Jason

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  • Profile picture of the author dsmpublishing
    I was after some banners a while ago to go down one side of my webpage in the 125x125 format and i was shocked by how very few i could actually find and those that did offer them only provided them if you signed up for their affiliate ezine.

    I spend a lot of time searching for them a simple affiliate link at the bottom of their sales page which took you to a page with banners would have been so much better and those that didnt have banners actually lost out on me as an affiliate.

    I wonder who else would turn someone down on those grounds?
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  • Profile picture of the author ryanman
    I am a publisher and not only do i offer loads of banner but I have also offered 15 full landing page templates one can use right away. The more resources you offer for your affiliates the better it would be.
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    ^^^Click The "UGLY BANNER" to "MAKE MONEY"^^^
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    • Profile picture of the author yesacpow
      I just launched my first product on clickbank and I am in the process of preparing a ton of affiliate tools. I believe the more tools you provide the more affiliates you will get because it will be easier for them to promote your product.
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  • Profile picture of the author garyv
    Another thing that works great are videos - Make several videos and let your affiliates download them and spread them. Easy traffic for you and your affiliates.
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  • Profile picture of the author Kunle Olomofe
    They're lazy and lack the experience. As for the idea to do it for them if they are willing to pay it would work the question is how many of them are willing to pay most appear to want everything free or dirt cheap so the incentive to do these things evaporates
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  • Profile picture of the author research
    Perhaps you are picking the wrong Clickbank products.

    If banners and such mean a lot to you . . . then seek
    out the Clickbank vendors that offer them for affiliates.
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