The EMD Update: How will it affect article marketing?

by dominatricks Banned
10 replies
The newest Google update (EMD) has caused a lot of buzz in the internet marketing universe and has shaken countless websites off the pages and also drained thousands of marketers right off the bat (so I've heard).

This morning, I received an email from a really good client who had to stop ordering articles (temporarily, i hope) because his sites were hit, big time.

Now this EMD update just shaved off 1/4 of my weekly income, which is a mournful concept.

But what shook me was when he said: this might be the end of internet marketing as we know it...

Pretty doomsday-like, eh?

My question is for both internet marketers and content producers/article writers/copywriters:

How will this affect the article writing supply and demand? Will the update also affect the way keywords are addressed?
#affect #article #emd #google update #marketing #update
  • Profile picture of the author HeatherH
    I don't think this will have as big an effect as you're concerned about, because really, nothing beats a personal touch at the end of the day.
    {{ DiscussionBoard.errors[7081715].message }}
    • Profile picture of the author dominatricks
      Banned
      Originally Posted by HeatherH View Post

      I don't think this will have as big an effect as you're concerned about, because really, nothing beats a personal touch at the end of the day.
      Yes, a personal touch helps a great deal. But I read one thread about the update wherein dozens of warriors complained about the inconsistency and unpredictability of the EMD update. Some were hit, some were not. Which makes for a volatile field to walk on at this point. This means, well, for me at least, that we never really know what will happen, as of yet.

      But I am thinking, will internet marketers order more articles to compensate for the loss?

      Or will they create new websites (which, of course, they need content for)?

      I guess a poll would be helpful, eh? But your two cents is always appreciated.
      {{ DiscussionBoard.errors[7081812].message }}
  • Profile picture of the author drmani
    [DELETED]
    {{ DiscussionBoard.errors[7081752].message }}
    • Profile picture of the author dominatricks
      Banned
      Originally Posted by drmani View Post

      They'll still need content for their 'authority sites', no?

      All success
      Dr.Mani
      I agree. I believe, that no matter how Google updates their algorithms, in the end, Content is King.

      I mean, all websites must need content, right?
      {{ DiscussionBoard.errors[7081856].message }}
      • Profile picture of the author PaulSch
        Originally Posted by dominatricks View Post

        I agree. I believe, that no matter how Google updates their algorithms, in the end, Content is King.
        I'm no longer sure about this.

        I think if you are trying to rank on Google it would be more correct to say "Google is King" and whatever whim they may have is going to be implemented no matter what we, as IMers either hope, need or fear.

        As to a drop off in demand for article writers; yes I think the demand will drop off for a while, until the dust settles and people know exactly what is required of a new article. Certain people who have been hit with this update will, I'm sure, keep pumping more and more articles onto their site in the hope that things will improve, but I would assume that, unless Google has a big change of heart (fairly unlikely) they could just be wasting their time and money.

        My advice to the OP is to try and find new clients who do not rely on Google in any way. Easier said than done I know, but at the end of the day Google is not in business to help the little people.
        Signature

        Get FREE Access To Over 180 Webmaster Training Videos here. Did I mention they are totally free?

        {{ DiscussionBoard.errors[7083178].message }}
  • Profile picture of the author Mr. Ken Russell
    I think the update should encourage people to create higher quality content, now that the domains value is much more insignificant.
    {{ DiscussionBoard.errors[7081814].message }}
    • Profile picture of the author dominatricks
      Banned
      Originally Posted by Nio93 View Post

      I think the update should encourage people to create higher quality content, now that the domains value is much more insignificant.
      True. So since SEO articles (kw stuff, rewrites, uaw, etc) that are of "sewage" and "swill" quality are going to be a non-option, do you think article writers are going to charge more?

      I mean, people charge $2.50 for a so-so article. With this algo update, quality is back up as first priority. But those who produce excellent quality charge a lot....

      A reshuffling is in order, you think?
      {{ DiscussionBoard.errors[7081882].message }}
  • Profile picture of the author Jeannie Crabtree
    I think the person is probably feeling upset and uncertain right now.

    I know a number of people have been "hit".The Google update was to sift out low quality EMD's. It was not to shoot down all EMD's. People are mixed up about this. I still have EMD's of which rankings are fine.

    Part of the problem to me seems to be whether the EMD site had attained authority status or was still somewhat new or being built up.

    It will take a little time for everything to shake out and get back to some normalcy, then people will see where they ranked once again. Hopefully he will want more articles then.
    {{ DiscussionBoard.errors[7081968].message }}
    • Profile picture of the author dominatricks
      Banned
      Originally Posted by Jeannie Crabtree View Post

      I think the person is probably feeling upset and uncertain right now.

      I know a number of people have been "hit".The Google update was to sift out low quality EMD's. It was not to shoot down all EMD's. People are mixed up about this. I still have EMD's of which rankings are fine.

      Part of the problem to me seems to be whether the EMD site had attained authority status or was still somewhat new or being built up.

      It will take a little time for everything to shake out and get back to some normalcy, then people will see where they ranked once again. Hopefully he will want more articles then.

      My client was, yes, upset about what happened to his sites, considering that he invested $20,000 for those sites. I can just imagine.

      But we talked again and, like you, he is keeping his hopes up. In fact, he ordered 22 more articles and will order more.

      I guess, the initial reactions were... shock, rage, fight or flee...

      He chose to fight, and I think resilience is one characteristic inherent in Internet Marketers, yes?
      {{ DiscussionBoard.errors[7082155].message }}
      • Profile picture of the author Andyhenry
        Originally Posted by dominatricks View Post

        My client was, yes, upset about what happened to his sites, considering that he invested $20,000 for those sites. I can just imagine.

        But we talked again and, like you, he is keeping his hopes up. In fact, he ordered 22 more articles and will order more.

        I guess, the initial reactions were... shock, rage, fight or flee...
        I don't understand this - Your client surely doesn't think that they can control Google or throw money into sites and expect that Google cares about such things?

        It sounds like your client needs to diversify their revenue model and not be so dependant on Google.

        It's craziness to rely on something that you don't control.

        Originally Posted by dominatricks View Post

        He chose to fight, and I think resilience is one characteristic inherent in Internet Marketers, yes?
        No. The opposite. IMer's are the most fickle group in the world.

        Every time Google tweak their algorithms people come here calling it the end of internet marketing.

        Internet Marketing is nothing to do with Google.

        IM is the name for a wide range of things which create a large part of some business's marketing mix. Sure it can also contain SEO/SEM - but only where appropriate and only to the degree that makes sense.

        Anyone who's main focus is on the results they get from Google is playing with something that can turn on them at any time with no warning. If you focus on Google you have to take the downsides when they come along and not get emotional about how it 'hit' you. You play with fire, you can't complain when you get burned.
        Signature

        nothing to see here.

        {{ DiscussionBoard.errors[7082280].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by dominatricks View Post

    How will this affect the article writing supply and demand?
    The issue raised in this thread isn't actually about "EMD updates" specifically or even (from your perspective) about "article clients who relied on EMD domains" specifically.

    It's about the more general issue of "relying on Google for your primary traffic" and (from your perspective) about the more general issue of "article clients who rely on Google for their primary traffic".

    The majority of article clients who rely on Google for their primary traffic shouldn't really be considered permanent clients. It's about whether they know "how to do article marketing" and their own businesses survive for the long term. There have always been article clients whose businesses get into trouble because they make the blunder of depending on Google, one way or another, and probably there always will be. This is a pretty constant factor, in other words, not really a sudden accident (even if, right at this moment, it feels like one to some of those clients).

    To be fully secure as a writer, you need clients who know what they're doing. The point about your clients is ultimately exactly the same point made in this post: http://www.warriorforum.com/main-int...ml#post7079815
    {{ DiscussionBoard.errors[7083167].message }}

Trending Topics