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Old 03-25-2009, 03:06 PM   #1
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Default Does adding a video under your headline boost sales?

Warriors,

How many of you have tested and shown that adding a video under your main headline on your sales page boosts conversions, etc.? If so, what type of video did you create?

I'm just curious because I'm about to add a video on a site of mine under the headline to see if it helps.

Thanks!
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Old 03-25-2009, 03:10 PM   #2
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Default Re: Does adding a video under your headline boost sales?

Hi Dayne

Other peoples results will never determine that for you.. get it up there and split test the conversion rate

Peace

Jay

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Old 03-25-2009, 03:11 PM   #3
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Default Re: Does adding a video under your headline boost sales?

Yes, I'm going to test it...I just wanted to know how other people have done is all.
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Old 03-25-2009, 03:13 PM   #4
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Default Re: Does adding a video under your headline boost sales?

Amen to that Jay.

Of course it's not even that simple because video #1 could increase conversions and video #2 could reduce them.

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Old 03-25-2009, 03:16 PM   #5
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Default Re: Does adding a video under your headline boost sales?

Well if you consider that the human minds' retention rate is higher the more various stimulus it receives. Site, sound, touch , smell.

With video you can capture the sight and sound. In video you also can emulate touch and smell to virtually capture all four senses.

Now when it comes to converting sales from your video, or having the viewer take an action will come down to more variables such as what is the content about, what your voice sounds like, how you present your video, etc.

The best thing you can do is to split test the page.

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Old 03-25-2009, 03:16 PM   #6
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Default Re: Does adding a video under your headline boost sales?

I'm testing this out right now on a couple of my
sites. I'll let you know the results in a month
time or so.

I use to have an audio message, but now I've converted
this to a video message.

-Ray Edwards

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Old 03-25-2009, 04:25 PM   #7
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Default Re: Does adding a video under your headline boost sales?

Quote:
Originally Posted by Dayne Dylan View Post
Warriors,

How many of you have tested and shown that adding a video under your main headline on your sales page boosts conversions, etc.? If so, what type of video did you create?

I'm just curious because I'm about to add a video on a site of mine under the headline to see if it helps.

Thanks!
I've tested on some of my landing pages and even on my ebay auctions - and the video's outperform....on those items the price point was high - in four figures so do believe that the video allowed one to establish trust as it was 'reality style ' of me talking explaining what it was.

...agreed with everyone here - it really depends on what your video is as well as one could even split test videos!

cheers, m

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Old 03-25-2009, 04:29 PM   #8
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Default Re: Does adding a video under your headline boost sales?

As a newbie here, it was good to be reminded of how important testing is to everything you try with your website. Thanks guys
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