1000th Post - 5 yrs and over $20k spent on IM education (Heres what ive learned)

by paul nicholls 57 replies
I have been in Internet Marketing for almost 5 years and in that time I have spent over $20k on IM education such as ebooks, video courses, traffic cources, private coaching, coaching courses, WSO`s, clickbank products you name it I have bought it

I spent most of this money though within the first couple of years of being online and trying to crack this IM stuff and these days I rarely buy anything

You maybe reading this and you`re in the exact same position as i was a few years ago, confused, info overload and just damn right fed up and not sure who to believe

Or..

You may already be doing well online but just want to see if you can pick up a few helpful pointers

Which ever the case I hope you can take away something from this post which will help you in your business

These 13 things are the most important things that i have learned in the last 5 years of being online. This information is the results of a hell of a lot of money, a lot of head scratching, thousands of hours of study and a lot of blood sweat and tears so don`t take this information lightly

1. You must get focused

If you want to create some type of income online then choose 1 method and stick to it - I will say that again in case you missed it. Choose 1 method and stick to it and hammer the living daylights out of it, give it everything you have and keep doing it until you see results

It`s that simple. If you put all of your effort, and i mean everything you have into the method you will get results

You don`t need to re invent the wheel, use methods to create an income that have already been proven to work

2. Start building a list as soon as you can BUT...

Building a list is important, however don`t just dash off and just put something together just so that you can start building a list. You have to make sure that the information you`re giving away to build your list is top quality

If you give away crap then your subscribers won`t ever want to hear from you again.

Giving away crap to build a list is more harmful than not building a list at all

If you need to wait until you have more IM experience under your belt then so be it

Your free gift, course, video series etc does not have to be ground breaking but it does have to be quality

3. Don`t be tight and try to avoid paying for tools

If you are trying to building an online business then you need to start taking things seriously

You need tools so stop trying to dodge buying them

The basic ones which you need are

hosting - i use hostgator
domain name - i buy mine from name cheap
autoresponder - i use aweber
file hosting - i use amazon s3

you can run a nice little business with these tools alone so stop thinking that you can use all free tools to run your business. You may not need all of them straight away but the hosting and domain name are vital from day 1

4. Outsource the things your not good at

If there are things that you hate doing or worse you suck at them then outsource it

If you hate or can`t write articles, outsource them

If you can`t create good graphics outsource them

Theres lots of warriors for hire in here and also you have Fiverr at your disposal so make the most of it

5. Don`t be scared of paying for traffic

I used to think that paid traffic was the devil and it was very risky because you could lose your shirt

Yes it can be if you don`t use common sense but most of the time paid traffic is really good fun and you have the ability to send a lot of traffic to a page and test conversions really quickly

Start off small even if it`s just $5 per day and then go from there

If you have a good sales funnel in place, paid traffic can be very very profitable so don`t be scared to learn about paid traffic

6. There`s no such thing as FREE traffic

This is a myth that many people including myself fell into because FREE traffic is not really free

You either pay for traffic with money or time so free traffic is using your time and for most people our time is very valuable, i know mine is

So next time you spend days or weeks trying to generate traffic from facebook to your page consider just paying for the traffic instead

The same goes for SEO, you can spend months trying to rank, but just think how much time you have used trying to rank you`re site. Don`t get me wrong SEO does have it`s place but just start to value your time more

7. Don`t put all of your income into SEO

I can honestly say that i have never been hit hard by any google update, especially when i was making most of my money with SEO. I did however see the light and started to diversify my income streams as soon as i realized that 90% of my income was made from SEO

I have heard far too many horror stories about people losing all of there income and many good friends too so learn by the mistakes of others as much as you can not your own

8. Treat it as a business not a hobby

When you`re working online treat it as a business not a hobby

As they say, treat it like a hobby you will get hobby results, treat it as business you will get business results

This means closing all your distractions when working such as facebook, skype, tv, put phone on silent, sit down and close the door. You will be far more productive if you do things like this more of the time

9. Discipline yourself

This is a big one. You need to start getting serious and start disciplining yourself when at work

You need to make sure you know what you should be doing at the start of the day and then discipline yourself not to stop working until that work is done

If you get into the habit of doing this you will be way way more productive

A quick example is i would set myself 3 new videos to record for my membership site at the start of the day so i won`t do anything else until these are complete!

10. Write things down

Don`t under estimate this one because it is super powerful and i really mean it

When you write things down it`s a proven fact that things are absorbed more and much easier

Try writing things down all the time such as short term targets, goals and jobs for the week and each day

You will find the more you write things down, the more crystal clear things become

I have a couple of white boards which i write stuff down on

I also use these white boards to map out my sales funnels so that i can see where i need to make changes, its very effective

11. Don`t under estimate youtube

We live in an age where we can learn pretty much anything we want all in one place...youtube

I learned a lot of stuff from youtube from around 2008 - 2010, i spent thousands of hours watching and learning lots of things to do with IM

so next time you are stuck weather it is something to do with camtasia, how to ftp, how to use phototshop, how to get more traffic, how to build a website etc etc

it`s all there in youtube so make the most of it

12. Be sales funnel focused

This is quite possibly something which took me over 3 years to really grasp because i never thought it was that important (and probably because i didn`t understand it either)

once you start to build lists and create products you need to become funnel focused

this means you should be focusing a lot of your time on your sales funnel and getting people into it

you need to start focusing a lot more on creating new products, adding new products into your funnel, adding upsells, downsells

some simple tweaks to parts of your sales funnels can make a massive difference

13. Stop the excuses and NEVER give up

If you are still struggling to see any results with creating income online then you need to stop the excuses and just keep plugging away

use my advice from tip 1 and choose 1 method and don`t quit it until you`re seeing results and making money

and lastly never give up, too many people in my opinion give up way to easily after hitting a couple of road blocks. Instead of getting all depressed that something didn`t work and you feel like a failure use it to your advantage and look at it as education instead

that is now 1 more way which you know did not work

i hope you have enjoyed all of these tips and as i said these are the most important things which i have learned in the last 5 years of being online and i hope they can help you too

if there are any extra things that you would like to add to the list which you have learned, leave them below

Thanks for reading

Paul
#main internet marketing discussion forum #$20k #1th #education #learned #post #spent #yrs
  • Profile picture of the author ours
    Great tips Paul. You are absolutely correct . Most IM give up after initial efforts. These tips will definitely help a lot. Thanks for the share.
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  • Profile picture of the author micksss
    Congratulations on your 1,000th post and thank you for sharing some of the things you've learned along the way.
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  • Profile picture of the author Sanwal
    Excellent points, and thank you for your input, will surely kick start my things further forward as i have certainly been taking it as a hobby. Young atm but still haven't fully indulged into internet marketing, but this sure will really help me!
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  • Profile picture of the author goindeep
    Oh! So you are the one buying all the WSOs

    Nah, good one man! Happy for you.
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    • Profile picture of the author bsbear
      Originally Posted by Andrei Rotariu View Post

      Oh! So you are the one buying all the WSOs

      Nah, good one man! Happy for you.
      Haha.

      By the way, great post. Any newbie or anything who is still in their first year of IM needs to take a cold hard reading of your post, and internalize what those words really mean. Typically I don't think you can write/give a person true experience, but this post really offers up a small sliver of valuable experience that could help a newbie mature much faster.
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      • Profile picture of the author SkiBum
        Congratulations on the 1000th!

        Fantastic Post. I like the "Write Things Down" advice.....I've had plaenty of moments where I wished I had followed this very good advice, not just to learn something quicker, but to not have to relearn it the next time!

        Ski
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        • Profile picture of the author footbag_man
          another gem from Paul..

          Very good information here.

          I would add in, get a coach .. research the best coach for your selected niche and pay the $xxx to get the correct guidance you need.
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          • Profile picture of the author Pilotben
            Thanks for the excellent post Paul, congratulations on your 1000 posts

            1. You must get focused

            If you want to create some type of income online then choose 1 method and stick to it - I will say that again in case you missed it. Choose 1 method and stick to it and hammer the living daylights out of it, give it eveything you have and keep doing it until you see results

            It`s that simple. If you put all of your effort, and i mean everything you have into the method you will get results

            you don`t need to re invent the wheel, use methods to create an income that have already been proved to work
            This was seriously my biggest stumbling block when I started, as soon as I started focusing on one method, I started to see results.
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  • Profile picture of the author Joshua Rigley
    Banned
    Eek. Somebody get this man a proofreader.
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    • Profile picture of the author wootimosee
      Originally Posted by Joshua Rigley View Post

      Eek. Somebody get this man a proofreader.
      My thoughts exactly. Nevertheless, great tips! Easier said than done and you'll find that a lot of people who succeed tell you the same things.
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  • Profile picture of the author talfighel
    Originally Posted by paul nicholls View Post

    3. Don`t be tight and try to avoid paying for tools
    One of the tools of the trade when it comes to internet marketing success are motivational books.

    All of the very successful men and women make a commitment to reading and working on self improvement and development every single day.

    You need to invest in those books and commit to reading each day. For me, I like to read before I go to sleep.
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  • Profile picture of the author Vija
    Thanks Paul. It is really helpful and it made me think about some things I am missing.
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    vija

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  • Profile picture of the author nav123
    Thanks for the motivational words. I would like to add on that if you are unsure on what method to learn you should either find a mentor or coach and talk to him or her. You should also join mastermind group as you can brainstorm ideas and find like minded people.
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  • Profile picture of the author Gary336
    Thanks for the advice Paul, I am sure it resonates with many Warriors. The most important thing I have learnt over the last year or so, is that focus is the key. But it has to be focus on action. Success does not come overnight for the majority, but it will come a lot quicker with clear focus and solid action.
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  • Profile picture of the author Dimachaerus
    These are amazing tips! I know 20k might seem like a lot but by the looks of it you got that back plus more, nice tips!
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  • Very good tips and congratz on your 1000th post!
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  • Profile picture of the author JabMonkey
    Boy, this forum is on a roll today with some quality shares, and what you laid out is important to do and the right mindset to have, all of it.
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    • Profile picture of the author Deb S
      Thanks, Paul. Really appreciate your post. I am totally new to the IM world and find it is far more involved and there are many directions to choose from. The last 30 days of research have been overwhelming and it seems I get between 30-50 offers to my email each day...they are often duplicates and it is so hard to determine which are hype and which are real.

      I thought I wanted to find an additional income stream to add to my full-time FX income. IM makes FX look so easy. Your post helps add perspective.
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  • Profile picture of the author Stevie C
    Great post and agree with it all.
    If I had to add one thing it would be that IM is about 'boxing clever' you can put a lot of hard work into it and see little results, this can be very frustrating and why a lot of newbies give up. You need a solid system in place and then constantly tweak it until it is efficient as possible, this will free up your time to work on other income streams or scale up what you are doing.
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  • Profile picture of the author daddykool
    Kool thread there Paul!

    Thought after that post title... it was just going to say.. "Nothing!"

    You have pointed out some good rules in your summary of the 5 years|spend|life in IM, that a lot of n00bs would pay for in a WSO! Your words are worth a read just for that point alone!

    Well done
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  • Profile picture of the author aizaku
    Thanks!

    I've been following your threads and learning a lot.

    I have a quick question, u said:

    5. Don`t be scared of paying for traffic

    I used to think that paid traffic was the devil and it was very risky because you could lose your shirt

    Yes it can be if you don`t use common sense but most of the time paid traffic is really good fun and you have the ability to send a lot of traffic to a page and test conversions really quickly

    Start off small even if it`s just $5 per day and then go from there

    If you have a good sales funnel in place, paid traffic can be very very profitable so don`t be scared to learn about paid traffic


    Whats your criteria for paid traffic? Ideas?

    Again, thank u
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    • Profile picture of the author paul nicholls
      Originally Posted by aizaku View Post

      Thanks!

      I've been following your threads and learning a lot.

      I have a quick question, u said:

      5. Don`t be scared of paying for traffic

      I used to think that paid traffic was the devil and it was very risky because you could lose your shirt

      Yes it can be if you don`t use common sense but most of the time paid traffic is really good fun and you have the ability to send a lot of traffic to a page and test conversions really quickly

      Start off small even if it`s just $5 per day and

      then go from there

      If you have a good sales funnel in place, paid traffic can be very very profitable so don`t be scared to learn about paid traffic


      Whats your criteria for paid traffic? Ideas?

      Again, thank u
      My criteria is pretty simple

      My favorite paid traffic methods are ones which:

      1. send targeted traffic
      2. can be scaled up easily
      3. no shortage of traffic

      Some of the places that have worked well for me are

      solo ads and ppc

      with solo ads you can buy a $35 ad and get around 125 clicks to your squeeze page

      with ppc you can spend as little as $5 per day so it`s zero risk and it`s then just a case of making more back than your spending and then you just scale it up from there

      Paul
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  • Really really great tips! Thanks Paul. This thread-like is what I need from this forum. Great suggestions from experienced mentor.
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  • Profile picture of the author akhilendra
    thanks a lot for sharing, i have also realized that list building and video marketing is really helpful.
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  • Profile picture of the author mikemeth
    Great points thanks for share!
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  • Profile picture of the author muzzy4u2
    Excellent post Paul,

    Its really important to be focused on 1 thing at a time as you mentioned as there is so much of distraction and if you are subscribed to different lists you get emails every day saying make money in so and so time etc..

    and in a temptation its common that we click on them and think that it will make our dream a reality and after a week we find another email/product which looks more promising then the other and therefore ppl keep on hoping from one product to another from one program to another and finally give up.

    Therefore its really important to be focused if one really wants to be sucessful.
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  • Profile picture of the author GetShorty
    Excellent 1000th post, some real gems in that list!
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  • Profile picture of the author sarah23
    great info, thanks for sharing.
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    • Profile picture of the author Teuto Warrior
      Lots of valuable information! Thanks for sharing this with us Paul!

      Well, for some people it indeed is a "hobby" because they still have full-time day jobs and are learning / doing IM in their spare time. But in my opinion this does not mean people don't take it seriously. Especially when money is involved everything should be taken serious, be correct, legit and ethical. But this does not mean it has to be done full-time!
      Just my 0,02€.
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  • Profile picture of the author RedShifted
    Great advice!

    I am at a point where the right tools could help me a lot right now, so I think its time I start automating some of my processes.

    Some tools I eventually want to get:

    The dragon speech software so I can write articles quicker (it would be such a blessing).
    Onlywire, paid subscription.
    Already have scrapebox and think senuke would be helpful. Just for making linkwheels and what not.
    Paid autoresponder.... this should really be number 1.
    Something to help me make more professional videos. Maybe adobe aftereffects.

    The faster I can make quality content, and get it out to the net, the better off I think I'll be. I feel like I have a good grasp on the fundamentals at this point, I already have mutiple revenue streams, its just a matter of working more efficiently now and scaling things up.

    -Red
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  • Profile picture of the author isalmanbaig
    cool tips man.. keep it up !
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  • Profile picture of the author tayuyaa
    Great thread thanks for sharing it and congrats to your success even if it took you several years to attain it, it proves that with dedication and hard work you get results.

    And of course more importantly, you did it by using proven tested marketing principles such as setting up a simple, yet powerful, sales funnel, driving traffic to it without being afraid of testing new traffic sources and treating the work you make as a real business that will bring real results in the long term! Not some magic tricks!I love it!

    Thanks again mate!
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  • Thanks for this thread Paul. Very helpful. I'm wondering if you benefited a great deal from using an experienced IM coach along the way? Also are you primarily on the IM/make money niche?
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    • Profile picture of the author paul nicholls
      Originally Posted by marktheonlinesurfer View Post

      Thanks for this thread Paul. Very helpful. I'm wondering if you benefited a great deal from using an experienced IM coach along the way? Also are you primarily on the IM/make money niche?
      Thanks, glad you have enjoyed it :-)

      Yes along the way i have had a little bit of coaching in order to steer me in the right direction

      yeah i`m mainly in the IM niche at the moment but will at some point go into another niche which is of big interest to me :-)

      Thanks

      Paul
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  • Profile picture of the author Jeffery
    Paul,

    Noticed that you do not mention that the WarriorForum has been helpful to you in the past 5 years. Then I noticed that you have WSOs in your signature.

    Was the WarriorForum helpful to you?

    Jeffery 100% :-)
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    • Profile picture of the author Joshi
      Hi Paul,

      Great post thanks for the advice!

      Curious but I presume that you are making well into 6 figures now?

      Also you are still using Hostgator *shared* hosting, you don't specify, but I'd be interested to know?

      Baby, Reseller or VPS?

      Thanks
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      • Profile picture of the author paul nicholls
        Originally Posted by Joshi View Post

        Hi Paul,

        Great post thanks for the advice!

        Curious but I presume that you are making well into 6 figures now?

        Also you are still using Hostgator *shared* hosting, you don't specify, but I'd be interested to know?

        Baby, Reseller or VPS?

        Thanks
        Hi Joshi

        still using baby plan for now it works fine for what i want :-)

        Paul
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    • Profile picture of the author paul nicholls
      Originally Posted by Jeffery View Post

      Paul,

      Noticed that you do not mention that the WarriorForum has been helpful to you in the past 5 years. Then I noticed that you have WSOs in your signature.

      Was the WarriorForum helpful to you?

      Jeffery 100% :-)
      Hey Jeffery

      I first joined this forum back into 2008 and i used to surf around and take note on what was being said so yes it`s helped for sure over the years

      It`s full of very valuable information if people were to search through it

      Paul
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  • My personal favorites are:

    1. You must get focused, and 7. Don`t put all of you`re income into SEO

    Although it seems somewhat contradictory!
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    • Profile picture of the author paul nicholls
      Originally Posted by PlagiarismsChecker::Com View Post

      My personal favorites are:

      1. You must get focused, and 7. Don`t put all of you`re income into SEO

      Although it seems somewhat contradictory!
      You don`t have to use SEO to create an income online, there are plenty of other methods which you can use which don`t just rely on google

      You can use youtube instead and videos convert very well too

      Paul
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  • Profile picture of the author Rukshan
    Thanks for taking your valuable time to write this post
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  • Profile picture of the author matchoo77
    Originally Posted by paul nicholls View Post

    4. Outsource the things your not good at

    If there are things that you hate doing or worse you suck at them then outsource it

    If you hate or can`t write articles, outsource them

    If you can`t create good graphics outsource them

    Theres lots of warriors for hire in here and also you have Fiverr at your disposal so make the most of it
    This is so very important...I think one of the BIG challenges of people who start to see some level of success...but haven't hit the "big time"...is ROADBLOCKS...or as you say "the things your not good at"

    Take the time/money to find good people to do the things you are not good at...then do what you do best...put it all together and BAM....you've got yourself a super nice income stream.
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  • Profile picture of the author TMercT
    If I read this post when I first started out it would of cut my learning curve by at least a year, for anyone that is starting out in IM listen to this post!!!
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  • Profile picture of the author Geekgirl01
    You just described my exact feeling! Information overloaded and not knowing who to listen to. I think all this does come down to trial and error.

    Your post was very inspiring and gives people a kick up the butt to get focused.

    Although im wondering why use hostgator, they are so expensive?
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  • Profile picture of the author mickyl
    Hi Paul, congratulations for the 1000th post and thank you for the great information!! I have a question - when you are talking about paid traffic - Do you mean Google Adwords or there are others methods you use (instead or in addition)?
    I'm now studying traffic methods, don't mind investing some money if it brings better results....
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    • Profile picture of the author paul nicholls
      Originally Posted by mickyl View Post

      Hi Paul, congratulations for the 1000th post and thank you for the great information!! I have a question - when you are talking about paid traffic - Do you mean Google Adwords or there are others methods you use (instead or in addition)?
      I'm now studying traffic methods, don't mind investing some money if it brings better results....
      Hi Micky

      There are lots of paid traffic methods that you can use, I was talking about using paid traffic methods in general because you end up saving a lot of time

      Here a just a few paid traffic methods that you can use:

      Bing, yahoo or google PPC + lots of other smaller PPC networks like 7 search etc
      Solo ads
      Private banner ads
      Youtube PPC
      Facebook ads
      Media Buying

      You don`t always have to use lots of them just use the one or ones which prove to be most profitable for your particular offer/product

      Paul
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  • Profile picture of the author Reno Van Boven
    Originally Posted by paul nicholls View Post


    1. You must get focused

    2. Start building a list as soon as you can BUT...

    3. Don`t be tight and try to avoid paying for tools

    8. Treat it as a business not a hobby

    9. Discipline yourself

    10. Write things down

    13. Stop the excuses and NEVER give up
    Well spoken. Especially nr.13!

    And writing things down really works well. Even if you don't look at it all the time, your mind will still somehow remember it much easier when you write things down.

    Also, your mind remembers colors much easier than just plain black & white. I use 3-4 different colors when writing down notes, goals, sales funnels, projects etc.

    I learned this from a top selling real estate agent, a tip well worth to remember.

    Thanks for the post Paul.

    Cheers,

    Reno
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  • Profile picture of the author paul nicholls
    Originally Posted by Reno X View Post

    Well spoken. Especially nr.13!

    And writing things down really works well. Even if you don't look at it all the time, your mind will still somehow remember it much easier when you write things down.

    Also, your mind remembers colors much easier than just plain black & white. I use 3-4 different colors when writing down notes, goals, sales funnels, projects etc.

    I learned this from a top selling real estate agent, a tip well worth to remember.

    Thanks for the post Paul.

    Cheers,

    Reno
    Hey Reno

    Yeah that`s a great technique to use

    I have a set of white board pens of different colours and use all of them all the time

    These days, I always write a load of my targets and 1 - 3 month goals down just to keep them fresh in my head

    It works really well but I know most people won`t even bother trying it because it seems too simple to be effective :-)

    Paul
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  • Profile picture of the author Mousumi
    "Stop making EXCUSES and NEVER GIVE UP"
    It was worth reading and learning. Thanks Paul
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  • Profile picture of the author Mousumi
    "Stop making EXCUSES and NEVER GIVE UP"
    It was worth reading and learning. Thanks Paul
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  • Profile picture of the author WRCREX
    Thanks for the inspiration man! I am just getting my footing with paid traffic and this helped me alot
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    • Profile picture of the author Kevin Krebs
      Paul this a great post! Thank you for sharing your wisdom based on previous experience. Not everyone goes down the same path, but I love posts like yours because no matter which internet marketing path we take, there are always the foundational principles we live by in order to create success and wealth!

      Cheers,

      Kevin
      Signature

      Kevin Krebs
      Offline Marketing Specialist
      Lifeshine Marketing, LLC
      www.LifeshineMarketing.net

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  • Profile picture of the author Will Golding
    Very well put, I will pass this on as it is right on!
    Signature
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    • Profile picture of the author RogueOne
      these days I rarely buy anything
      Isn't that the point when you know you are going to succeed? When you stop buying and just sell.

      Great stuff as usual Paul
      Signature
      There Are MILLIONS Of Products/Services That You Can Promote As An Affiliate. We Teach You All About The Proper Techniques To Build, And Scale Your Affiliate Marketing Business! Continue >>>
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      • Profile picture of the author paul nicholls
        Originally Posted by RogueOne View Post

        Isn't that the point when you know you are going to succeed? When you stop buying and just sell.

        Great stuff as usual Paul
        I do still buy the odd thing but it`s only from certain people that i know provide awesome stuff

        For the first 2 years around 2008 - 2010 i was buying a fair bit but i think everyone goes through that cycle

        Although i did buy a lot of stuff i did still learn a hell of a lot so i don`t look at buying all of those products as a waste of time, it was all part of my learning process

        But yes, at some point you do just become confident and just focus on your task/project in hand and not concern yourself with getting more education

        Paul
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  • Profile picture of the author GuyDon
    Whats the single best advice for starting newbie with a low budget?? Thanks
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