Google contextual targeting tool - Am I doing it right?
I have a question about Google contextual targeting tool. First I used the keyword tool and it tells me a keyword I'm thinking of going after has an average cpc of $1.05, Then I use the contextual targeting tool and it tells me the same keyword is worth $3.25. I have not seen a keyword worth more in the contextual tool until today and I'm a bit confused. What number should I go by?