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How Effective is the Online Version of the Newspaper

by Jessie Stevens
6 replies
Would it be worth it to post up for an ad on the "online version" of the newspaper for 14 day? Price is about $30.00?
#effective #newspaper #online #version
  • Profile picture of the author TheArticlePros
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    • Profile picture of the author Jessie Stevens
      Originally Posted by JaRyCu View Post

      I can only give you my personal taste here Jessie, but I never look at the ads in online newspapers. In fact, I prefer them because I can get the news stories I want without even seeing the ads. (Thank you AdBlock!)

      It probably depends on what you're selling or trying to gain traffic for, though. Care to share a few more details?

      -- j
      I was asked to do some general marketing from a client. (design flyers, print flyers, send a few emails to people in the Ft. Lauderdale area, post up a few ads on craigslist, and the newspaper. My client has a new website and wanted traffic (cleaning services).

      For what I'm getting paid, its not worth printing the ad in the newspaper. That is why I was asking about "Online Version" of the newspaper.
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  • Profile picture of the author tpw
    It can work, but it depends on:

    * What you are selling;
    * The strength of your offer;
    * The effectiveness of your copy;
    * How well targeted your audience (location in this case);
    * The traffic to the page where your ad will be presented;
    * The strength of your call-to-action...


    There are many factors that can play a role in the effectiveness of this type of advertising.

    If you do everything well, it could be very profitable for your client.

    Even if you do a few things wrong, it could still be very profitable or totally ineffective.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author O0o0O
      Originally Posted by tpw View Post

      It can work, but it depends on:

      * What you are selling;
      * The strength of your offer;
      * The effectiveness of your copy;
      * How well targeted your audience (location in this case);
      * The traffic to the page where your ad will be presented;
      * The strength of your call-to-action...


      There are many factors that can play a role in the effectiveness of this type of advertising.

      If you do everything well, it could be very profitable for your client.

      Even if you do a few things wrong, it could still be very profitable or totally ineffective.

      I agree. I tried marketing in a magazine and they gave me an option to advertise on the website as well. I didn't get nearly as much traffic from the site, but then again, I didn't split test my offer to see which converted the best. Ultimately you have to split test your offers to see how the people respond to it.
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  • Profile picture of the author tpw
    Another consideration is that if you are being paid for traffic to the website, I would be more inclined to shoot for sales conversion rather than traffic to the website.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Jessie Stevens
      Originally Posted by tpw View Post

      Another consideration is that if you are being paid for traffic to the website, I would be more inclined to shoot for sales conversion rather than traffic to the website.
      Yeah, I was thinking of trying to get him contracts with apartment buildings instead of bringing traffic to his website, but I guess someone must have convinced the guy that he would get more business if he had a website. That's when he called me to promote it. I see this happen a lot.
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      • Profile picture of the author tpw
        Originally Posted by Jessie Stevens View Post

        Yeah, I was thinking of trying to get him contracts with apartment buildings instead of bringing traffic to his website, but I guess someone must have convinced the guy that he would get more business if he had a website. That's when he called me to promote it. I see this happen a lot.

        Maybe you need to have a sit-down with him and tell him what is up.

        People want online, because they see it as a means to an end, but when given the choice, I think more people will opt for the end over the means.
        Signature
        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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