How to reach target audience for online store sales/marketing

7 replies
i started an online business-an online shopping store-that sells almost everything through a dropship arrangement.i have used my SEO and Webdesign expertise to do all the necessary meta tags,seo optimization,keyword analysis,directory submission,link building etc etc.I have even been posting blog comments on a daily basis.I have a feeling i'm getting some little kind of traffic but the major problem is ive not made any sales for more than two weeks now i have launched my store.Is there something i am not doing right??or should i sell on ebay?what i'm looking for now is targeted audience which can give me potential sales,you talked of a guy in your newsletter that made $4,000 in one day from his online store,how can i get potential sales from my website
#audience #online #reach #sales or marketing #store #target
  • Profile picture of the author JMB
    Hey,

    Do you know how many clicks you are getting on your site? Use google analytics which will show you a breakdown of almost everything; i.e. where your traffic is coming from, click-thru-rate, conversion etc.

    A lot of the methods you have described will get you good 'organic' results. If you use Adwords and Adbrite, you can send targeted traffic directly to your website ,and it will boost your sales. Also, if you have any ad copy (sales letters), try and find out what the conversion rate is!

    Adwords and Adbrite really is the mother of adveritising! if you use it correctly, and in conjunction, I promise you will reach targeted people!!

    Ive heard from so many people that they have problems sending traffic to their page. Im new to this forum, but have been in IM for around 4 years, so thats how i know that adwords and adbrite works the best.

    Im working on a video that will teach people how to use it properly, and will be releasing it soon!

    Hope that was useful!
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    • Profile picture of the author ediddy02
      Originally Posted by JMB View Post

      Hey,

      Do you know how many clicks you are getting on your site? Use google analytics which will show you a breakdown of almost everything; i.e. where your traffic is coming from, click-thru-rate, conversion etc.

      A lot of the methods you have described will get you good 'organic' results. If you use Adwords and Adbrite, you can send targeted traffic directly to your website ,and it will boost your sales. Also, if you have any ad copy (sales letters), try and find out what the conversion rate is!

      Adwords and Adbrite really is the mother of adveritising! if you use it correctly, and in conjunction, I promise you will reach targeted people!!

      Ive heard from so many people that they have problems sending traffic to their page. Im new to this forum, but have been in IM for around 4 years, so thats how i know that adwords and adbrite works the best.

      Im working on a video that will teach people how to use it properly, and will be releasing it soon!

      Hope that was useful!

      Thank you for your prompt response.How do i sign up for the adword and adbrite ad campaign,and what exactly does adbrite do..is it like adwords like they go together or they both have different functions they do.When is your video coming out?
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    • Profile picture of the author ediddy02
      Originally Posted by JMB View Post

      Hey,

      Do you know how many clicks you are getting on your site? Use google analytics which will show you a breakdown of almost everything; i.e. where your traffic is coming from, click-thru-rate, conversion etc.

      A lot of the methods you have described will get you good 'organic' results. If you use Adwords and Adbrite, you can send targeted traffic directly to your website ,and it will boost your sales. Also, if you have any ad copy (sales letters), try and find out what the conversion rate is!

      Adwords and Adbrite really is the mother of adveritising! if you use it correctly, and in conjunction, I promise you will reach targeted people!!

      Ive heard from so many people that they have problems sending traffic to their page. Im new to this forum, but have been in IM for around 4 years, so thats how i know that adwords and adbrite works the best.

      Im working on a video that will teach people how to use it properly, and will be releasing it soon!

      Hope that was useful!

      Thank you for your prompt response.How do i sign up for the adword and adbrite ad campaign,and what exactly does adbrite do..is it like adwords like they go together or they both have different functions they do.When is your video coming out?
      {{ DiscussionBoard.errors[641556].message }}
  • Profile picture of the author Oracle_320th
    Ive heard from so many people that they have problems sending traffic to their page. Im new to this forum, but have been in IM for around 4 years, so thats how i know that adwords and adbrite works the best.
    That's right PPC marketing can give you the best targeted traffic. Also you want to re-model successful online store business.

    From what I have been learned about successful online stores in the last 2 years, basically this is how they get customers,

    First, make a buzz about your product. Create the tension. You can do it through press release. Just search for "PR Web" at Google for press release writing service and submission service.

    Don't forget about offline marketing. As a matter of fact, a lot of online sales make their first customers from offline marketing.

    Go to AliBaba.com and approach potential buyers directly. Give them a wholesale deal. What is it that so unique about your product? What kind of deal that you can give to them that others can't?

    Then build loyal followers, take a look at Amazon, how they build their loyal follower. You might want to hire professional article to write tips and tricks related with your online stores and submit the articles to portal like askmen.com

    During the time you will build loyal followers that will spread the words about your business.

    Then make a radio show or TV show related with your online stores. You want to know why product vendor always show "as seen on TV". Because it makes people buy.

    To Your Online Success
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    • Profile picture of the author ediddy02
      Thanks a lot for response to my thread oracle_320th.
      I will work on the sales letter thing and especially on the alibaba thing too.I will also consider tv and radio show related with my products..are they ones you can recommend and how does it work do i contact the tv show hosts and tell him about me coming into the show..i mean there has to be some sort of exchange like they charge me or want me to talk about a topic or something..anyway i appreciate your response to my thread but if you can throw some light on these issues it'll be appreciated.
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  • Profile picture of the author Oracle_320th
    Hi ediddy,

    sorry for the late of reply, I got a cold

    Well, no you don't need to pay anything unless you pay for advertising. Let's start with press release. This is where all TVs and newspapers will catch a news about your store.

    PRWeb Direct Press Release Newswire

    PR web direct is the best when it comes to press release. There are a lot of newspapers and magazines that keep an eyes on PR Web direct. So if you have something unique and interesting, they will start to notice your press release and contact you immediately.

    I suggest you hire press release writing service and distribution service to write and distribute your press release. They will know what to do. The challenge here is to develop your USP (unique selling proposition).

    What differentiate you from other online stores that sell the same products with you?

    If you can answer that question, the magazines and newspapers will be more than willing to publish the story about your store at no charge.

    However, to make thing realistic, you might need to set aside your budget to write and distribute press release several times since it might need several times for the magazines and newspapers to start noticing your press release.

    Alternatively, you can go to trade expo. Check your national newspaper. This is where big businesses make a secret deal. Cross-promoting each other, buying on wholesale, ect.

    If you can manage to get 1 or 2 big buyers in this event then you will set up.
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  • Profile picture of the author Oracle_320th
    Hi ediddy,

    sorry for the late of reply, I got a cold

    Well, no you don't need to pay anything unless you pay for advertising. Let's start with press release. This is where all TVs and newspapers will catch a news about your store.

    PRWeb Direct Press Release Newswire

    PR web direct is the best when it comes to press release. There are a lot of newspapers and magazines that keep an eyes on PR Web direct. So if you have something unique and interesting, they will start to notice your press release and contact you immediately.

    I suggest you hire press release writing service and distribution service to write and distribute your press release. They will know what to do. The challenge here is to develop your USP (unique selling proposition).

    What differentiate you from other online stores that sell the same products with you?

    If you can answer that question, the magazines and newspapers will be more than willing to publish the story about your store at no charge.

    However, to make thing realistic, you might need to set aside your budget to write and distribute press release several times since it might need several times for the magazines and newspapers to start noticing your press release.

    Alternatively, you can go to trade expo. Check your national newspaper. This is where big businesses make a secret deal. Cross-promoting each other, buying on wholesale, ect.

    If you can manage to get 1 or 2 big buyers in this event then you will set up.
    {{ DiscussionBoard.errors[644166].message }}

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