"Our Servers Crashed" -- we need a new launch model

[dmag1]

If I ever become a big guru and have enough money stashed to avoid the possibility of standard employment again, I pledge to find a new way to do a launch. We need ideas to get away from the current model.

All the hype is necessary to get affiliates on board, I'm sure, which drives the program. But, could the launch be spread out over a week, using a different mechanism than what we saw with Mike Filsaime's product, or others?

A way to achieve breakthroughs is to examine what works in other industries and then find ways to adapt those concepts.

For example, the concert industry used to run a lottery of sorts for the right to stand in line for tickets to the big shows that were guaranteed sellouts. If you were successful they handed you a wristband and you had to present it in order to make the purchase.

What if everybody who registered for a launch was guaranteed to get an e-mail based on the first letter of their last name, and upon receipt had 24 hours to make the buy? The e-mail would have a link that contained a time code. At the end of 24 hours the link would automatically expire. They would not have another chance to buy until everybody else had been given a chance at it. If there were no units still available at that point, well...sorry.

The launch sequence might take days, but server loads would certainly be lighter.

Silly? Would less hype result in lower sales?

I'm sure the more experienced people here can offer up much better alternatives than I can.

What do you think -- is there a better model out there or do we really like this one because it keeps all these conspiracy theories alive and makes for exciting discussion?

Cheers.

[dvduval]

We have done something similar to this where there is a time expiration based on when the email was sent, and requires a login by the user. Then we send emails out over several days rather than all at once. This really helps the server load.

[dmag1]

Did you feel that this method impacted your sales?

Stretching things out would lessen the drama a bit, and you wouldn't have the "mass control" that Frank Kern likes to exert, but would that result in fewer buys?

I think it would work and if people stayed with it as an alternative to the hype-filled launches we now see, would be accepted.

You could even program the e-mails to lead up to the one with the "time code" (or whatever the technology would be) — "be watching your e-mail three days/two days/tomorrow for the message with the link to our live sales page..." There's a little drama with that and, for those who are interested, it would keep their attention.

Any thoughts?

[Tyson Faulkner]

While it would be much smoother to do a launch this way,
I'm afraid it wouldn't be near as popular.

There wouldn't be any 1 million dollar days or anything of
that sort that marketers are always trying to accomplish.

It would definitely be something to look into though, a
way to get great interest in a launch set out over a few
days or a week.

Maybe you could launch it to different time zones each
day or split it up some other way.

[Justin Mandel]

It's said that there's no such thing as bad PR.

So why improve on what works so successfully anyway?

[dmag1]

Originally Posted by Justin Mandel

It's said that there's no such thing as bad PR.

So why improve on what works so successfully anyway?

Since you're in Long Island and may know Mike Filsaime (sorry, I don't know), you may have a unique perspective on this to share.

He may be as happy as a clam over all this, generating so much buzz with the server meltdown, extra e-mails going out, days of talk in this forum and others, etc.

One of the main fears of someone on "top of the mountain" is that one day they will fall off. The worst thing that can happen to them is to become irrelevant, with nobody talking about them.

If this is Filsaime's main motivator, besides money, then your point is obviously well taken.