7 replies
In several post that I have read, members have mentioned "testing" Ok, let's say that I have started a new campaign and I am selling bicycles. What sort of testing should I do to try to make my campaign a success?

Thanks!

-cinque8
  • Profile picture of the author Will Edwards
    If you are a vendor, you should certainly test the major elements of your sales pages:
    • Headlines
    • Price Point
    • Bullets
    • Guarantee
    • Etc

    If you are proposing to sell as an affiliate, you should be capturing your prospects via a squeeze page into your autoresopnder sequence. In that case, you should be testing the major elements of your squeeze page.

    Will
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    • Profile picture of the author cinque8
      Thanks Will. I am an affiliate. Can you give me an example of the kind of tests that I should run?
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  • Profile picture of the author RobStelton
    What kind of affiliate campaign are you running? You can use Will's ideas above and apply them to your campaign. For example if you were running an email campaign you would test subject line, CTA and body content.
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    • Profile picture of the author cinque8
      Ok, lets take subject line. Should I try three different subject lines and see which one gets the best response?

      BTW, what is a CTA?


      Thanks
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  • Profile picture of the author Joseph Robinson
    Banned
    CTA is call to action. You can test as many variations as you want, but it is recommended that you only test two at a time unless you have a crap ton of traffic to throw at your pages. This is k own as the A/B split test.
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  • Profile picture of the author ElXtronic
    Banned
    [DELETED]
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    • Profile picture of the author JabMonkey
      Originally Posted by ElXtronic View Post

      if anybody needs the #1 web traffic generator on the market let me know PM me for the link
      Get off the forum, dickhead.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by cinque8 View Post

        Thanks Will. I am an affiliate. Can you give me an example of the kind of tests that I should run?
        Start by doing an outline or flow chart of your whole process. For example, one common process is:

        > Article or video with landing page link
        > Landing page
        > Success page or conformation page
        > Follow-up emails

        Within each step, there are points where the reader has to make a go/no go decision. In other words, when they read your article and reach your resource box with your link, they have to decide to click it or not. When they read one of your emails, and it links to the sales page, they have to click it or not click it.

        Each of those points represents something you can test.

        The pioneers of this kind of testing were the old direct mail marketers. Every offer they mailed had a real cost, so fractions of a percent in improvement could tip the scales from loss to profit.

        They used a testing method called "beat the control".

        For the initial offer, they'd cobble together their best pitch, then change just one element of it (usually the headline or the offer itself, i.e. two-for-one vs. buy-one-get-one). Half of the test mailing would get one offer and half the other. Whichever version did better became the control.

        Future tests of that element pitted the control against a new variation. If the new variation was a statistically valid improvement, it became the new control.

        They would hone this process until the incremental improvements cost more to achieve than they generated. This is known as the point of diminishing returns.

        It did not mean that they stopped testing that element altogether. They were constantly experimenting by sending test mails to a small percentage of their lists.

        Does this help?
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