How would you monetize this website?

by Build Discipline 26 replies
Hey there,
The website I am talking about: FiveFreeApps.com
Details:
-15k subscribers via WP
-900+ articles
-155k unique visitors last year

The subscribers have not been sent newsletters in the past.
The ad-Sense ad at the Top-Left position of every post has been tested at earns $60 p/m steady.
This blog has also been publish on Amazon Kindle Blogs. It has around 140 subscribers and earns a steady $40 p/m.
That's a $100 passive total.

My question for you guys is this: What are the exact steps that you would take to monetize this website?

I know for sure that this website can make more than $100 p/m.
What is your estimation?

I'm really looking forward to hearing your ideas.
#main internet marketing discussion forum #monetize #website
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  • Profile picture of the author Build Discipline
    I could post the link to my website because I'm new here and don't have 15 posts yet.
    Sorry about that.
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    "It was a business doing pleasure with you!"
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  • Profile picture of the author Lakezilla
    Nice, professional looking website. Looks like you already have a great base of prospects to work with. I would start emailing your list once a week with unique content.

    Then I would start adding links of products I want to sell. You need to figure that out for yourself but it could be anything technology related, maybe cell phone accessories and wireless plans.

    One other bit of advice, the site took a little long to load...you want your site to load in two seconds or less if possible to avoid losing traffic.

    You already won half the battle, now it's time to really cash in!
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  • Profile picture of the author Jill Carpenter
    1. Disguise those clickbank links.

    2. Start a newsletter and experiment with some email marketing.

    This will give you a lot of options. Mobile devices and apps will be on the rise with the holiday season getting closer.
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    • Profile picture of the author Build Discipline
      Thanks Lakezilla!

      Jill, how can I disguise these links?

      I will definitely start sending out mailings once a week.
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      • Profile picture of the author Build Discipline
        @ Jill, or someone else.

        Does anybody know how to disguise the clickbank affiliate links?
        Thanks
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  • Profile picture of the author Corey Geer
    $100 Per Month?

    At 155,000 annual viewers, I think you could make more money by selling advertisement space at that rate.

    As for cloaking ugly affiliate links, you can check this out:
    WordPress › Pretty Link Lite « WordPress Plugins

    Perhaps placing an AdSense or affiliate banner at the bottom of your blog (footer) on every page would help increase earnings p/m a bit. Those usually don't get a lot of clicks but they certainly help.
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    I'm on hiatus from writing until my website is set up. For pricing information, PM me or add me to Skype.

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    • Profile picture of the author Build Discipline
      Awesome tip Corey.
      I hid the links now as you can see.

      Also I will try what you said with the footer ad.
      Howmuch do you think this website can make a month?

      Thanks again.
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      • Profile picture of the author MktgGuy
        Hey BD,

        Keep in mind this is a "from the hip" response... but off the top of my head I would start with a couple of things here.

        (BTW, your site looks nice and professional, so half the battle there and all that)

        1. Your subscription opt-in could use a little help. It's good that it's nice and prominent up there at the top, but question: Why should I subscribe? What's the benefit? Provide some kind of incentive (free product of some sort) that your users will WANT to get from you, and you'll see a lot more opt-ins.

        Then, related, I'd suggest beefing up the sales message around your opt-in, talk up the incentive a lot, maybe even create a full blown "squeeze page" that lays out all the benefits of opting in to your list. Then, do some kind of animation/float thing on the optin area to draw the eye.

        It's your list that will be your biggest gold mine, so this is what I'd suggest you do first.

        2. Begin mining the list you already have. 15k subscribers isn't HUGE but it ain't small either... it should be making you more than $100/m all by itself. The problem here though is that you've got this big group of people who've opted in at some point in the past, maybe even a long time ago, who've never received anything from you. Heck, they may not even remember opting in!

        So, my recommendation here would be to send out a starter email saying something like: "Hey FNAME, you subscribed to our site a while back [if you can give the exact date, it will help a lot!], and it's been a while since we've been in touch. This just came across our desk and we wanted you to have it."

        Then GIVE them something in this email. What? I dunno, I don't know your niche. You might start off with some kind of ebook, a free report, something downloadable that has actual perceived value.

        I'd REPEAT this a couple more times over a couple week period (send them something for free) BEFORE ever sending a sales email.

        Once you've established a pattern of providing valuable content that you are giving away for free, then you can start alternating free content with affiliate products or whatever paid offers. This holds for any list building venture, but especially important in your particular case because you have so many "dormant" subscribers!

        Again, this is just quickly off the cuff. Like I said I'm not really familiar with your niche. But, hope this helps!

        Best of luck!

        Matt
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        • Profile picture of the author Build Discipline
          Thanks Matt, you're of great help.

          Do you recommend me to send out the newsletter via a Wordpress plugin, or via a service like Mailchimp?
          I tried working with feedblitz, but i found this program to be annoying.

          Thanks again
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          • Profile picture of the author MktgGuy
            For your size list you need a dedicated mail service of some kind. I have little mailchimp experience, so can't say much about that, other than they do not allow certain types of accounts/mailings, IM (I think) being one of them, which is a problem for a lot of people hereabouts.

            I recently started working with Aweber and it (or something like it) should work perfectly for what you need.

            With aweber, there's a lot of advantages, as there are WP plugins/themes and whatnot that others have written that will autosubscribe to your list for you. (You'll have to dig into this a little on your own, but OptimizePress and SalesPressPro, both of which can be found here in the forums, come to mind)

            Also, it has a built-in autoresponder (which all of these services will have fwiw), which means you can setup a series of letters your subscribers will receive on a set schedule, all automatically.

            My main personal experience is with much bigger lists (400k+) and for that we have a dedicated mail server which runs Lyris Listmanager. But that is much more than you need just yet. I only mention it because my experience with 3rd party list management services is limited, so you might want to take that into consideration when making a choice there.

            Matt
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  • Profile picture of the author Build Discipline
    Thanks Matt,

    I will definitely check out Aweber.
    Also, I tried sending out newsletters with WP plugins, but my wp almost crashed.
    It became really, really slow, so I uninstalled them.

    I like the idea of the autoresponder. That way I can schedule the emails for a whole month on one day, just what I need.
    Regarding the 'giving' you were talking about earlier. I think I will start giving out iPhone gadgets to my most responsive subscribers.
    They can prove their responsiveness by retweeting, posting on my fb wall and liking my page.
    That way I get some traffic and build towards a relationship with them, and they get a chance to win some cool stuff.

    Cheers
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    • Profile picture of the author Build Discipline
      Just found out that both Aweber and Mailchimp are going to cost me 130$ a month.
      That's too expensive.

      Does anybody know a free alternative 3rd party newsletter client?
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      • Profile picture of the author preets
        Listwire is the best free auto responder with all the features like paid one.

        Originally Posted by Build Discipline View Post

        Just found out that both Aweber and Mailchimp are going to cost me 130$ a month.
        That's too expensive.

        Does anybody know a free alternative 3rd party newsletter client?
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        BUY HIGH QUALITY BACKLINKS | Party Supplies Singapore | Affordable SEO Services
        Wordpress Developer | Sales Page Designing | Affiliate Site Development | HTML Website |
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      • Profile picture of the author Steve L
        Originally Posted by Build Discipline View Post

        Just found out that both Aweber and Mailchimp are going to cost me 130$ a month.
        That's too expensive.

        Does anybody know a free alternative 3rd party newsletter client?
        You do not want to use a free 3rd party alternative when it comes to email marketing applications. Just consider it a cost of doing business.
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        • Profile picture of the author Build Discipline
          Thanks Steve,

          I'm currently considering using Mailchimp.
          It allows me to import all of my subscribers without having to send them the DOI email again. (which is killing)
          Like Matt said, I should probably be able to cover the costs of this service and make some revenue as well.

          Is it possible to throw out the not-reponsive subscribers after a couple of newsletters?
          That way I can cut costs...
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          • Profile picture of the author MktgGuy
            Is it possible to throw out the not-reponsive subscribers after a couple of newsletters?
            This would be recommended, though you might give them a little time... not everyone is going to be clicking on links in every email you send. In Aweber you can search/delete in batches based on quite a few criteria. For example, you could say, look for all subscribers who haven't opened an email in 60 days, then delete them all.

            Not sure about MailChimp, but assume is much the same.

            Matt
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            • Profile picture of the author Build Discipline
              Thanks Matt,

              I will definitely see if they've got that option as well.
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  • Profile picture of the author Build Discipline
    Also, I saw that Aweber makes me send a new opt-in email to all my already opted-in subscribers.
    Is there any way around this?
    I'm gonna lose a lot of subs this way.
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  • Profile picture of the author Build Discipline
    Listwire doesn't allow you to import a list of 15k subscribers...
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  • Profile picture of the author gpwilson
    It looks great. It would definitely generate more money.
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  • Profile picture of the author Build Discipline
    @gpwilson

    Thanks, but how would you go about doing that?
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    • Profile picture of the author KeenSurfer
      Originally Posted by Build Discipline View Post

      @gpwilson

      Thanks, but how would you go about doing that?
      I can offer you another revenue stream by placing quality ads on your site. It will make you more than you current Adsense earnings. Add me to Skype for a chat as I cant PM you and you cant PM me (under 50 posts)
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      • Profile picture of the author Build Discipline
        Originally Posted by KeenSurfer View Post

        I can offer you another revenue stream by placing quality ads on your site. It will make you more than you current Adsense earnings. Add me to Skype for a chat as I cant PM you and you cant PM me (under 50 posts)
        What's your Skype name?
        I can't find Keensurfer...

        nvm...found it
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  • Profile picture of the author Build Discipline
    Do you guys think that I should use Mailchimp and just pay the 130$ a month?
    Will I earn more than this by sending out say, 4 newsletters a month?

    Thanks
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    • Profile picture of the author MktgGuy
      Hey BD -

      Couple things...

      1. You will find because of the "dormancy" factor of your list that you actually have far less than 15k "actives"... I'm not sure what exactly you should expect here, but it will be some fraction of this. A lot depends on how long ago they subscribed, what they thought they might be getting, etc.

      If you are required to have them opt in again (like you mentioned with Aweber), then that will further drop the actual number of subscribers.

      This sounds pretty sucky, I know, but the plus side is 1) you'll end up with a good core of active subscribers and 2) your monthly fee will end up being less also!

      2. How much can you make per month? Impossible to say without knowing what your "sales funnel" is going to be AND testing it.

      But take this scenario: Say, after "purging" your list of inactives, you end up with only 3000 active subscribers. And in a given month you send 4 "sales" type emails and offer 4 different Clickbank products, each of which pays you a $40 commission per sale. And lets say you get only 0.1% conversion from your list. (So, 3000 emails sent gets you three sales in this example.)

      So, in this example, each of your 4 mailings would net you $120 ($40x3), for a total of $480 for the month.

      Obviously, I'm just pulling these numbers out of the air but I don't think they are unreasonable. FWIW.

      Deciding whether something is "too expensive" is really just a matter of determining whether you are making enough (or can make enough) to justify the cost...

      Hope this helps?

      Matt
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  • Profile picture of the author abyssofseo
    Did you think about adding a link to a sale page somewhere in your article? For example, you write about IPhone, maybe many people would be interested to buy it, give them a link. I couldn't see it in the article.
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