Is this a good open and click through rate?

12 years ago

It's awful IMO.

Your traffic is not super targeted
Your freebie is not good enough
Your messages are not valuable
Your brand doesn't stand out

Just out of curiosity. Have you built your list through solo ads. that would make sense due to the abysmal opens and clicks.

Not trying to be harsh, but the only way you will make any money from your list is if you have a very large one. I imagine you just built that list without much thought on how to market effectively. That's the problem these days. Too many people touting how to build lists and not enough attention given to building a responsive one.

Now that you know your stats are bad, you can use those 800 people to test different marketing strategies on before you add more.

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Edwin Torres

12 years ago

Originally Posted by retsced

It's awful IMO.

Your traffic is not super targeted
Your freebie is not good enough
Your messages are not valuable
Your brand doesn't stand out

Just out of curiosity. Have you built your list through solo ads. that would make sense due to the abysmal opens and clicks.

Yes, it was made through solo ads. Is that bad?

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XYZcontent

12 years ago

It's pretty bad to be quite honest. If it was targetted traffic the rates would be much higher, which in return would get you a lot more sales.

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Edwin Torres 12 years ago

Originally Posted by XYZcontent

It's pretty bad to be quite honest. If it was targetted traffic the rates would be much higher, which in return would get you a lot more sales.

How do I get more targeted traffic?

Is solo ad traffic not targeted?
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- Matthieu Miser 12 years ago
  
  Originally Posted by Edwin Torres
  
  How do I get more targeted traffic?
  
  Is solo ad traffic not targeted?
  
  Look for a better solo ad provider, make sure that any solo ad provider you buy from has good reviews.
  
  You may also try youtube marketing, I haven't tried it for building my own list (yet) but I have heard its pretty effective.
  
  Thanks
  
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- Steve L 12 years ago
  
  Originally Posted by Edwin Torres
  
  How do I get more targeted traffic?
  
  Is solo ad traffic not targeted?
  
  there are A LOT of poor solo ad providers that send only free offers to freebie seekers. if you're offering something for free, they'll open your email, but it's very hard to get them to buy something in my experience.
  
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gpwilson

12 years ago

You can solve this problem easily if you use all the social media sites very effectively. It's pretty easy than you realize.

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apoorv.parijat

12 years ago

That's a horrible open rate; my open rates have generally been around 25-30%.

As someone else mentioned, it's because your list hasn't heard from you for a long time, they aren't very targeted or your subject isn't enticing enough. You need better, more targeted sources. Solo ads _can_ be good, depending on the list your e-mail goes out to.

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Alexa Smith

Banned 12 years ago

Originally Posted by Edwin Torres

Open rate: 4-6%

It's terribly low, I'm afraid.

See if what's in the following thread is helpful to you, Edwin? (And put your hands firmly over your ears if anyone tries telling you that your subject-lines are no good: that isn't the main problem, here!).

http://www.warriorforum.com/main-int...ml#post6123982

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mark healy

12 years ago

thats no good,try changing your subject lines and give great content

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Edwin Torres

12 years ago

Originally Posted by apoorv.parijat

That's a horrible open rate; my open rates have generally been around 25-30%.

As someone else mentioned, it's because your list hasn't heard from you for a long time, they aren't very targeted or your subject isn't enticing enough. You need better, more targeted sources. Solo ads _can_ be good, depending on the list your e-mail goes out to.

I email them everyday then every 2 days.

Originally Posted by Alexa Smith

It's terribly low, I'm afraid.

See if what's in the following thread is helpful to you, Edwin? (And put your hands firmly over your ears if anyone tries telling you that your subject-lines are no good: that isn't the main problem, here!).

http://www.warriorforum.com/main-int...ml#post6123982

Thanks for the link

Originally Posted by mark healy

thats no good,try changing your subject lines and give great content

I'll try changing my subject lines, thanks!

Originally Posted by Nio93

Your subject line really determines how many opens your gonna get. I have swipes that I've saved for years that still convert at 20-40% CTR.

That's with a huge list too, around 30,000 subscribers. If I can hit those percentages, with those numbers, you definitely need to test a bit more and see what works best.

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MarketingMinded

12 years ago

Those are some really low numbers. Industry averages for open rates are about 20%. Sounds like your list doesn't trust you yet.

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Edwin Torres 12 years ago

Originally Posted by MarketingMinded

Those are some really low numbers. Industry averages for open rates are about 20%. Sounds like your list doesn't trust you yet.

:/ How do I make them trust me more?

I send them out good content
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- Alexa Smith Banned 12 years ago
  
  Originally Posted by Edwin Torres
  
  :/ How do I make them trust me more?
  
  I send them out good content
  
  Contrary to what one might instinctively think, the significant and important parts of the answer to this question actually relate to things done before you start sending them email (and to whatever you send them immediately in exchange for their email address, which needs to be part of an overall continuity-process, as explained in the thread linked to in my post above).
  
  Originally Posted by MarketingMinded
  
  Industry averages for open rates are about 20%.
  
  You can believe that, if you really want to.
  
  It's yet another quotation from the famous Urban Myth School of Internet Marketing.
  
  The reality is very different, among people making a living: to me, and to many of my friends here who make our livings through email marketing to targeted subscribers, the idea of spending so much of our time, marketing efforts and energy to build up a list (the core asset of our businesses!) of which 80% of the subscribers won't even open an email from us is, frankly, laughable.
  
  Thanks
  
  1 reply
  
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  Technito 12 years ago
  
  This depends on many other factors as well. For one it's hard to build a trusted list if you're building it only through paid traffic (solo ads, ppc etc) and sending them directly to a squeeze page. Because most of these people only entered their email address "just" to see what was on the other side of your squeeze page. They didn't know they were being added to your list and will continue to receive emails from you about your product/opportunity.
  
  And if you're not using the "confirm opt-in" feature, this can also hurt open rates and result in a overall poor delivery to your subscribers inbox. Your list may grow slower by using confirm opt-in, but at least the subscribers that choose to confirm are willfully choosing to stay on your list to receive more information. Although they may be undecided, these are still considered good quality leads. And if they no longer want to receive any more info from you, they will most of the time just unsubscribe instead of hitting the spam button.
  
  That's another thing that's wrong with building your list from paid traffic and not using the confirm opt in feature, more people will hit the spam button than unsubscribe, and enough spam complaints can cause your messages to be spam filtered or even cause you to be blacklisted by an entire email provider.
  
  Most people who are getting 30-40+% opens rates consistently are usually people with blogs/content, or building their list through personal branding. And also requiring their subscribers to confirm their subscriptions.
  
  So for what you are doing to build your list, a 4-8% open rate is low but actually about average.
  
  Thanks
  
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