Good display banners less than 50Kb or up to 200kb ?
New to to forum.... looking to discuss some topics with others in the digital marketing industry.
Basically, I'm faced with having to make the decision on Rich Media hosting for our campaigns... and I'm conflicted, do we really need it?
The case is we want to better co-promote content within our own website through unused inventory. Our ad planning team however is saying if we go over 50kb file sizes, we need to pay an 3rd party rich media hosting vendor around $0.80 CPM.
The question ends up trying to find out if a display MPU 300x250 is really crap at 40kb but could be amazing at 100kb?
I'm struggling to understand the limitations of 40kb, and not really getting any good answers...
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contentwriting360 Banned-
Thanks
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