Are You Positioning For The Holiday Season Yet?

32 replies
One of the biggest consumer buying/spending seasons
of the year is just around the corner. People are
going to go online and spend a fortune on gadgets,
and other gifts, largely out of a sense of obligation
and tradition.

Internet marketers often notice a slowdown during
this time as people spend on consumer goods rather
than "how to make money" stuff, but that doesn't have
to be the case.

You COULD be setting up sites like crazy to sell
the latest iPhone, fashion craze, toy craze, etc.

My question is who is setting up for this amazing
spendfest... and how are you choosing what items
to offer.

I personally have larger lists in consumer niches
than I do in IM, so I am set up! For some of my
niches, I make more sales in November-December,
than during the entire rest of the year. I know
those markets well :-)

Food for thought...

Willie
#holiday #positioning #season
  • Profile picture of the author Horny Devil
    Banned
    Originally Posted by Willie Crawford View Post


    I personally have larger lists in consumer niches
    than I do in IM, so I am set up! For some of my
    niches, I make more sales in November-December,
    than during the entire rest of the year. I know
    those markets well :-)

    Food for thought...
    Which begs the question, why bother with IM at all then?
    Food for thought Willie.
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    • Profile picture of the author Willie Crawford
      Originally Posted by Horny Devil View Post

      Which begs the question, why bother with IM at all then?
      Food for thought Willie.
      One of many niches that I'm in. My first online success was
      in the cookbook niche though, and that success got me
      invited to speak at an IM seminar because the host wanted
      to feature someone making money online outside of the
      how to make money niche.

      Why bother though? It's a very competitive niche, but
      also very lucrative once you figure it out.

      Willie
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      • Profile picture of the author Horny Devil
        Banned
        Originally Posted by Willie Crawford View Post


        My first online success was in the cookbook niche though . . .

        Why bother though? It's a very competitive niche, but
        also very lucrative once you figure it out.

        Willie
        So? Why are you not giving that niche the hammer?



        Originally Posted by Willie Crawford View Post


        I personally have larger lists in consumer niches
        than I do in IM, so I am set up! For some of my
        niches, I make more sales in November-December,
        than during the entire rest of the year. I know
        those markets well :-)

        Food for thought...

        Willie
        Same quote, but it begs the same question. Why aren't you concentrating on those consumer niches if they're so profitable?

        You provide evasive answers Willie (I expected no less from a thoroughbred Internet Marketeer), but if certain consumer niches are as profitable as you say, why diversify yourself into other branches of IM? Surely you wouldn't need to.
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        • Profile picture of the author Willie Crawford
          Originally Posted by Horny Devil View Post

          So? Why are you not giving that niche the hammer?
          I've been selling the same cookbook profitably, and selling
          a variety of products to a list built from a related site since
          2000. I and my VA's do focus a lot of energy on the niche,
          but it's very cyclical/seasonal.

          I've also purchased all rights to several other cookbooks, some
          published by Warriors, and do well with those.

          I'm not being evasive, and my model for that niche is actually
          very simple... a daily mailing where site visitors exchange recipes,
          with "sponsor ads" offering my cookbook and cooking-related
          items, to include CPA offers.

          It's been very profitable for over a decade although I've never
          tried to ramp it up beyond a certain point.

          Willie
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          • Profile picture of the author Horny Devil
            Banned
            Originally Posted by Willie Crawford View Post


            It's been very profitable for over a decade although I've never
            tried to ramp it up
            beyond a certain point.

            Willie

            Contradictory. And does you no favours Willie as a perceived IM guru on WF. If it's that profitable then take it to the limit for all it's worth. Kind of defeating the whole object of the exercise otherwise. If it ain't broken don't fix it, and all that . . .
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            • Profile picture of the author Mark Andrews
              Banned
              Originally Posted by Horny Devil View Post

              Contradictory. And does you no favours Willie as a perceived IM guru on WF. If it's that profitable then take it to the limit for all it's worth. Kind of defeating the whole object of the exercise otherwise. If it ain't broken don't fix it, and all that . . .
              He's not a perceived guru, he is a guru in his own right. One of the best in fact.

              I see no contradiction in his remark.

              Willie Crawford is smart enough to know what represents a contradiction and knows not to post one up just for the sake of some guy like you trying to highlight something which isn't there in the first place.

              Think about it.


              Mark Andrews
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            • Profile picture of the author J Bold
              Originally Posted by Horny Devil View Post

              Contradictory. And does you no favours Willie as a perceived IM guru on WF. If it's that profitable then take it to the limit for all it's worth. Kind of defeating the whole object of the exercise otherwise. If it ain't broken don't fix it, and all that . . .

              Why do you waste time on a make money forum trying to start fights and trolling when you could be spending every second of your free time making money?

              Food for thought...
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        • Profile picture of the author Paul Myers
          HD,
          You provide evasive answers Willie (I expected no less from a thoroughbred Internet Marketeer), but if certain consumer niches are as profitable as you say, why diversify yourself into other branches of IM? Surely you wouldn't need to.
          I didn't see a buy button in any of Willie's posts in this thread. That being the case, he's not obligated to answer anything at all, much less according to anyone else's standards of what is, or is not, an acceptable answer.

          I understand it when people get snarky with me, or you, or Bill Platt, or Joe Robinson. We dish it out, so we can expect to take our share. I don't see any sound reason for anyone approaching Willie that way.

          There are lots of perfectly good reasons for not focusing on one niche, or even a small number of them. Among them are boredom, diversity of income sources, time valuation, diminishing returns, or simply having reached the lifestyle and revenue goals one deems desirable. All of which are personal calculations, and not really subject to third party judgement.


          Paul
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    • Profile picture of the author kindsvater
      Originally Posted by Horny Devil View Post

      Which begs the question, why bother with IM at all then?
      Food for thought Willie.
      I'll answer for myself.

      1. It is fun.

      2. It "sharpens the saw" if you are putting together information for another person.

      .
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    • Profile picture of the author LarryC
      Originally Posted by Horny Devil View Post

      Which begs the question, why bother with IM at all then?
      Food for thought Willie.
      If you're going to start senseless arguments just for the sake of arguing, you should at least use the correct terminology

      Beg The Question // Get it right.
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      • Profile picture of the author Horny Devil
        Banned
        Originally Posted by LarryC View Post

        If you're going to start senseless arguments just for the sake of arguing, you should at least use the correct terminology
        Another sad thread hijacker. Contribution zero = still wants "Stars in their Eyes" recognition.

        Know the difference between an argument and an opinion, before you make a "foot in mouth" error of judgement.

        Contribute or be contrite, Larry the lamb.
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        • Profile picture of the author Mark Andrews
          Banned
          Thanks for completely ruining an otherwise very good thread.
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          • Profile picture of the author Horny Devil
            Banned
            Originally Posted by Mark Andrews View Post

            Thanks for completely ruining an otherwise very good thread. :rolleyes:

            Says you. But there again you're completely entitled to an opinion . . . as indeed am I.

            By the way, a sarcastic smilie - when inappropriately placed - illustrates a lack of nous.

            It's already been mentioned that Mr Willie Crawford needs no corner man for assistance, if indeed he were ever in a boxing match. He's highly intelligent, will perceive my question in the manner it was meant, and I'm certain will take no offence (as none was intended) . . . unlike Mr "He struck the match" Andrews.

            Anyway, how's the camper van after the gruelling Scotland trip Mark?
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  • Profile picture of the author JackTheFrost
    No I'm not ready for the holiday season. The latest update put a damper on me, but I'm trying to get back into the Amazon site building.

    It's hard though but I will try to get something together, I'll be happy if I just sell one thing lol.
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  • Profile picture of the author mchelle
    I spent all summer working on my holiday sites, so I am definitely ready and can't wait for the holiday season to kick in full swing here.
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  • Profile picture of the author Joseph Robinson
    Banned
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  • Profile picture of the author Joseph Robinson
    Banned
    I'll have you know Paul that I don't dish anyth...

    Looks at post history and recalls a parade of deleted posts.

    Yeah...he's right on that one.
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    • Profile picture of the author PhillyGalJen
      Been building toward holiday toy sales for a while now. I get to combine early Christmas shopping for my little one and writing content for all of the great toys that I am researching for her.

      I love the holiday shopping season!!
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    • Profile picture of the author fin
      Originally Posted by Joseph Robinson View Post

      I'll have you know Paul that I only dish it out to people because they are idiots. I live in sunny Florida, so as far as I'm concerned everyone else can kiss my ass.

      Looks at post history and couldn't care less what he finds.

      Yeah...he's right on that one.
      Glad I managed to catch this before you changed it. I'd be the same if I lived in the same state as Miami
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      • Profile picture of the author Joseph Robinson
        Banned
        Originally Posted by fin View Post

        Glad I managed to catch this before you changed it. I'd be the same if I lived in the same state as Miami
        I'm not sure if I'm impressed or concerned that you know me well enough to finish my sentences .
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        • Profile picture of the author RogueOne
          I am already enjoying the seasonal selling with a halloween site i've had for about three years now. From the middle of September till November second it rocks. This year it is already 50% more traffic then last year and almost twice the income.

          I also have a Valentines site that has done pretty well the last couple years.

          I look at my seasonal sites as bonus income.
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  • Profile picture of the author shane_k
    One thing that has helpled me position myself for the holidays is taking the time to pay attention and listen to the interests of my niece and nephew.

    For example, I was talking to my nephew last week and asking him to think about things he wants for christmas because I am starting my shopping soon.

    And that's all I had to say, and he was telling me about these games that are going to be coming out that he is soo excited and just can't wait for, and he was telling me about other toys that everyone in his school wants, and these are things that I probably wouldn't know about at all without his help.

    Same thing with my niece, I remember a couple of years ago before the whole Hello Kitty thing became a big craze in north america she was telling about how her and all her friends wanted it, and couldn't wait until those products came out in Canada.

    So I think taking the time to listen and pay attetion to our family members and their interests, and what they are excited about can possibly lead to niches that we ourselves probably wouldn't have thought about in a million years.
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    • Profile picture of the author Horny Devil
      Banned
      Originally Posted by Mark Andrews View Post

      Willie Crawford is smart enough to know what represents a contradiction and knows not to post one up just for the sake of some guy like you trying to highlight something which isn't there in the first place.

      Think about it.
      Willie Crawford is also smart enough to represent and defend himself if he feels he's been the victim of an aside or contradiction.

      Think about it yourself. But there again, being one of the more volatile and temperamental members on WF, I doubt you'd give ground on anything.

      I recall one of my earlier posts during my salad days on WF where you found it necessary to dish out a generous helping of vitriol because I dared to say that money - or rather the lack of it - was the main stumbling block to most folks IM ambitions. Ironically, most agreed with me.

      So, here I am, fully expecting you to be true to the rather grand signature link you boast . . . "He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."


      . . . except replace the word emotional with aggressive.

      It's not my wish to become embroiled in a war of words with you Mark, but you do lean towards an irritating tendency of believing the self-proclaimed hype you expound.

      It's well worth remembering that there's been many an acclaimed, all time great heavyweight boxing champion. But, hey ho, someone always comes along and then retakes that accolade.



      Originally Posted by Paul Myers View Post


      I understand it when people get snarky with me, or you, or Bill Platt, or Joe Robinson. We dish it out, so we can expect to take our share. I don't see any sound reason for anyone approaching Willie that way.
      Point taken, and I CAN take it, personally.

      I've not approached Willie in any way that could be perceived as being disrespectful. I'm certain Willie - with his many successful years of IM under his belt - is perfectly capable of defending his own corner . . . if indeed there were anything to defend.

      Originally Posted by Paul Myers View Post


      There are lots of perfectly good reasons for not focusing on one niche, or even a small number of them. Among them are boredom, diversity of income sources, time valuation, diminishing returns, or simply having reached the lifestyle and revenue goals one deems desirable. All of which are personal calculations, and not really subject to third party judgement.
      I fully appreciate that many valid reasons exist to advocate not focusing on a single niche. My question was posed purely in the context of Willie's quote . . .

      Originally Posted by Willie Crawford View Post

      It's been very profitable for over a decade although I've never
      tried to ramp it up
      beyond a certain point.
      . . . which was, why has he not ramped up the success of his cook-book niche when in his own words, "It's been very profitable for over a decade".

      Is that such a disrespective question on an open IM forum? Guru or not.


      Originally Posted by J Bold View Post

      Why do you waste time on a make money forum trying to start fights and trolling when you could be spending every second of your free time making money?

      Food for thought...
      Hardly trolling. Which begs the question . . . Why are you here when you could likewise be spending every second of YOUR free time making money?

      Purely for information purposes, I make my money from high profile, mega traffic blogs where I write as an authority. Also viral YouTube traffic. I've helped several WF members with personal advice which has been gratefully received, and sometimes it's a good idea to be aware of facts before steaming in. My advice is also freely available to you, if you want it.

      I visit WF for knowledge (we're never too old to learn), camaraderie, and helping where I can. The latter part of the previous sentence may not meet with certain folks ideals on here, but often the truth hurts. It ultimately makes you a better person though.


      .
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  • Profile picture of the author Joshua Rigley
    Banned
    [DELETED]
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    • Profile picture of the author Horny Devil
      Banned
      Originally Posted by Joshua Rigley View Post

      HD, with all due respect, you're acting like a total dick. What gives?
      @JoshuaRigley. With all due respect, I've yet to meet an educated fool. What gives?
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      • Profile picture of the author Joshua Rigley
        Banned
        Originally Posted by Horny Devil View Post

        @JoshuaRigley. With all due respect, I've yet to meet an educated fool. What gives?
        Maybe you need to get out more?
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        • Profile picture of the author Horny Devil
          Banned
          Originally Posted by Joshua Rigley View Post

          Maybe you need to get out more?
          A highly educated and incisive response. I expected no less from you. :rolleyes:

          By the way, brilliant avatar JR. A picture speaks a thousand words and all that . . .
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          • Profile picture of the author Joshua Rigley
            Banned
            Originally Posted by Horny Devil View Post

            A highly educated and incisive response. I expected no less from you. :rolleyes:
            As the programmers say, garbage in, garbage out. I work with what you give me. You want smart? Then give me something smart to work with.

            I have nothing but respect for Willie. He has no obligation to participate in these forums, but he does anyway. And then you pop up and give him a hard time for no apparent reason. That's not cool.

            This is meant to be a place to discuss methods of Internet Marketing; it isn't a place where you can attack someone just because they're widely perceived as a "guru".

            Anyway, I'm done. Still bemused by your belligerent attitude towards Willie, but done.

            Happy VP Debate.
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            • Profile picture of the author Horny Devil
              Banned
              Originally Posted by Joshua Rigley View Post


              I have nothing but respect for Willie. He has no obligation to participate in these forums, but he does anyway. And then you pop up and give him a hard time for no apparent reason. That's not cool.
              I also respect Willie, a lot. And I also have no obligation to post on these forums, but I do anyway. No-ones given him a hard time whatsoever. I posed a simple question (asked completely within the context of Willie's statement) and a mastermind called Joshua Rigley joins a thread that he has previously contributed nothing to and proceeds to inject a "Willie Crawford" defence committee upon us. Smart . . . not.


              Originally Posted by Joshua Rigley View Post


              This is meant to be a place to discuss methods of Internet Marketing; it isn't a place where you can attack someone just because they're widely perceived as a "guru".
              No-one is attacking anyone. You're perceiving things that are just not there. It was a question. Nothing more, nothing less. If you're overly concerned with protecting guru's interests then India's the place to be.


              Originally Posted by Joshua Rigley View Post


              Still bemused by your belligerent attitude towards Willie, but done.
              Poor choice of words.

              bel·lig·er·ent (b-ljr-nt)
              adj.
              1. Inclined or eager to fight; hostile or aggressive.
              2. Of, pertaining to, or engaged in warfare.
              3. One that is hostile or aggressive, especially one that is engaged in war.


              Hardly the Falklands conflict.

              Learn words, or learn when it's time for bed.



              .
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  • Profile picture of the author Joseph Robinson
    Banned
    And now for something totally different (since side 2 of this conversation obviously isn't around to make this productive and we're just repeating the same things).

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    • Profile picture of the author Horny Devil
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      Originally Posted by Joseph Robinson View Post

      And now for something totally different (since side 2 of this conversation obviously isn't around to make this productive and we're just repeating the same things).
      Joseph! Not productive? I'm certain an astute "librarian geek" like you, with an avatar that could kill a budding romance at 50 paces, would surely know that side "2" of the conversation is irrelevant . . . if "side 2" doesn't turn up to the ball game.

      As for repeating the same things, I haven't repeated the same things. As for repeating the same things, I haven't repeated the same things.
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  • Profile picture of the author Joshster
    I've been working on a small Halloween project, got sidetracked a little.

    Question for you guys: Is it too late to spend a day or two to finish it up, and get any worthwhile Affiliate sales? Do people typically shop late for Halloween?

    It won't cost any money particularly but will take up a couple of full days of my time.
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  • Profile picture of the author Randall Magwood
    I run a pretty elaborate campaign when Valentine's Day comes around... gets the backend list active.
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