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How many products do you promote to your list and why?

by saga414
10 replies
I am curious as to how many products you promote to your list and why?

Do you direct link to a sales page through your call-to-action on your email? If not then what do you do?

Do you recirculate offers on your autoresponder to give reluctant buyers another chance to purchase?

How successful are you with your results?
#list #products #promote
  • Profile picture of the author TheZafraGroup
    1 and 1 only. It's best not to crowd your list with different offers. If you're starting out, it's best to focus on one thing rather than distract yourself with others. You can shoot one every now and then but not all the time.

    What I do is focus with 1 system I'm with, share videos and results with the people and every now and then, the sales page. So far, it's doing well.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by saga414 View Post

    I am curious as to how many products you promote to your list and why?
    As many as I can find, of the appropriate quality and relevance, so that I can keep my autoresponder series going for as long as possible, promote a wide range of different, niche-relevant products at different prices, and maximize my income.

    I deliberately select my niches in accordance with my need to promote multiple products.

    In affiliate marketing, promoting multiple products within a niche is where most of the real, long-term, business-building money is.

    Originally Posted by saga414 View Post

    Do you direct link to a sales page through your call-to-action on your email? If not then what do you do?
    I do some of that, and some linking to stuff about the product on on my own sites.

    Originally Posted by saga414 View Post

    Do you recirculate offers on your autoresponder to give reluctant buyers another chance to purchase?
    Yes.

    I also encourage my subscribers to let me know when they've bought something I've recommended, so that I can not keep promoting something to someone who's bought it (there are various different ways of doing this, as an affiliate - none of them trivially easy).

    Originally Posted by saga414 View Post

    How successful are you with your results?
    Increasingly.

    You learn as you go along, to some extent, by working things out, testing, and forming judgments about whose opinions are most likely to be reliable ones, from your own perspectives.
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    • Profile picture of the author saga414
      Originally Posted by Alexa Smith View Post


      I also encourage my subscribers to let me know when they've bought something I've recommended, so that I can not keep promoting something to someone who's bought it (there are various different ways of doing this, as an affiliate - none of them trivially easy).
      Which in your opinion is the best way of doing that?

      BTW Alexa I am actually reading your clickbank checklist now that you wrote in 2010. Good stuff.

      I have a question though, you mention that you don't like popups with discounts (most CB products do this) I found a product that satisfies all those on your checklist (not sure of the content but they replied quickly with a review copy. Will look it over) except that it has an exit popup with the typical "pay x.xx then bill you in xx days the full amount tactic." How important is this to you in finding a product to promote? Is it a deal breaker?


      Oh and one other question. Your #2 rule : No leaks on the sales page: (no opt-in, no "free trial", no "contact the vendor here" etc.)

      What do you mean by "free trial" or "contact the vendor"? Does free trial mean those exit popup offers to try a product with a x.xx processing fee and then bill in xx days? For contacting the vendor is that a way to reach them from the sales page? (usually in the footer) All products I have seen have some way to reach the seller (except 2 out of the 100 I looked at) how important is that and why?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by saga414 View Post

        Which in your opinion is the best way of doing that?
        Sorry, I can't really answer this - I've only ever tried/developed one way of doing it, for my own business, which seems to work for me, which is basically to be very open and honest about everything and explain to my subscribers that if they'll kindly let me know when they've bought something, I won't keep mentioning it to them but will instead offer to help/advise them with it, if they're stuck, chat about it, and tell them about other things instead. This works: the ones who will tell you that they've bought it will also opt in to a new list if you ask them to.

        Another good/workable way is to give people an incentive (extra free product/bonus?) if they buy through your link and send you their receipt, or whatever. This works, too. I don't do it, myself.

        I do still sometimes end up promoting things to people who've already bought them, but it doesn't seem to matter. I even make joking comments about that possibility in my emails (you can even turn it to your advantage ... "now, I know most of the recipients of this email with any sense - which, of course, is absolutely everyone receiving it - will have bought this already, but ..." ).

        Originally Posted by saga414 View Post

        BTW Alexa I am actually reading your clickbank checklist now that you wrote in 2010.
        Oooh, that dates me. "Two years is a long time in internet marketing".

        The "%rfd" (which, as I mentioned, I always totally ignored anyway, mostly because it was typically meaningless nonsense and not an honest figure anyway) has been abandoned now, and some other things might have changed a little.

        Originally Posted by saga414 View Post

        I have a question though, you mention that you don't like popups with discounts (most CB products do this) I found a product that satisfies all those on your checklist (not sure of the content but they replied quickly with a review copy. Will look it over) except that it has an exit popup with the typical "pay x.xx then bill you in xx days the full amount tactic."
        That's ok.

        Originally Posted by saga414 View Post

        How important is this to you in finding a product to promote? Is it a deal breaker?
        That's not a "discount", is it? That's just a "$5 trial" with the balance paid later? That wouldn't stop me promoting it, if I liked it.

        Originally Posted by saga414 View Post

        Oh and one other question. Your #2 rule : No leaks on the sales page: (no opt-in, no "free trial", no "contact the vendor here" etc.)

        What do you mean by "free trial" or "contact the vendor"? Does free trial mean those exit popup offers to try a product with a x.xx processing fee and then bill in xx days?
        Hmmmm, well, no - I was thinking of "free trials of membership sites" and stuff. 7 days free trial and then they'll give you a "special offer" to sign up monthly, or whatever? The affiliate can be cut out of those deals. :p

        Originally Posted by saga414 View Post

        For contacting the vendor is that a way to reach them from the sales page? (usually in the footer)
        Yes. That in itself isn't necessarily a deal-breaker for me, if everything else is ok. Not if it's just one little discreet contact link at the bottom. You can't have everything, and an intelligent potential customer who really wants to contact the vendor can always find a way to do so anyway.

        It doesn't matter that much, overall, I suppose. Unless the vendor makes a big thing out of it, or really invites it. That's a worrying sign, because their reason for doing so can easily be to cut the affiliate out of the deal. The more like an opt-in it is, the worse it is for the affiliate, in short. :p
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  • Profile picture of the author dcbaker1
    Only one product. Sometimes I offer some bonus product which is included in the main product, but make sure you focus on just one product at a time in your list.
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  • Profile picture of the author wAvision
    I am in the "as many as I can find" camp...of course if they are quality, as mentioned by Alexa.

    When I am moving on to a new product, my first message will usually be an introduction to the problem in which the product will solve/help.

    My second message will allow my audience to understand that I can feel their emotions, struggles, or whatever issues they may be facing. Maybe this is through some sort of story, or maybe a case study, or even a video...Sometimes I will link to the product in this email, not usually though.


    My third message will give some sort of solution to their problem, and will ultimately end with me recommending them to the new product.


    Followed by a few more messages on this topic with periodic links throughout...
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  • Profile picture of the author markwilson4074
    If you are newbie, its best to start with only ONE product and keep things as simple as possible.

    Offering something FREE always increase opt-ins and hence sales in long term.

    But keep it to the simplest.
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  • Profile picture of the author paul nicholls
    I rarely promote affiliate products to my lists and the only ones which i do are top quality products which i have reviewed or actually bought myself

    I usually just direct link to the affiliate page/offer but what i do do is, i send a warm up email most of the time a day before

    This drastically improves my conversions

    I prefer however to sell and promote my own new products to my list

    Paul
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  • Profile picture of the author Clive Hitchcock
    Thanks for that Paul.
    I don't believe in over promoting to my list at all. It should all be about giving value and only promoting when you really believe in it. Normally my own products!
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  • Profile picture of the author Rod Cortez
    Originally Posted by saga414 View Post

    I am curious as to how many products you promote to your list and why?
    It really depends on niche, target audience, how my back-end marketing funnel is set up, etc. I have one niche that has a list that has about 38 different offers that get sent to the list over a period of 3 years (about twice a week).

    Then my buyer's list gets more content and about another 6 to 12 offers on that backend, depending on the market place, testing, etc.

    Content is provided and the offer is very relevant to the subject matter. The free content is pretty hardcore in terms of moving the free line (podcasts, long articles, video blogging, etc. so massive value is provided.

    Bear in mind that if you position yourself correctly and provide enough value, it's actually pretty difficult to overly promote to your list. If you provide that value, most people won't mind being promoted to. It's how you position yourself and how you deliver your offer.

    Do you direct link to a sales page through your call-to-action on your email? If not then what do you do?
    Generally yes, though sometimes I want to keep it short and have them click over to the rest of the article and/or blog post.

    Do you recirculate offers on your autoresponder to give reluctant buyers another chance to purchase?
    Absolutely, it can take anywhere from 1 to 7 times before someone will purchase from you, so it make sense to do with. What I like to do is provide different relevant angles regarding any product or service that I'm plugging, that way it's bound to resonate with someone.

    How successful are you with your results?
    I've been building relationships with my various lists for about 12 years now. After a lot of testing and tweaking this formula has been working extremely well. The key is to learn to segment your lists and also run split-tests with your list, most autoresponder companies allow you to do this.

    RoD
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