I learned a while ago that simple email links are great for engaging buyers - but terrible for generating spam.
Spambots spider the web, looking for email addresses they can add to their database so they can spam them. Then they also frequently sell these email addresses to other spammers.
How to reduce spam
This page has a 5 minute video and the free email scrambler.
It's all free and no opt in is required. It's just a quick thing I put together to help reduce spam, and since I was using it I figured I'd share it.
I took for granted that everyone knew about this problem with spambots, but I found out a few of my "guru" friends didn't know about this solution and they were also making this mistake.