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Are the Holidays a Good Time for Selling Info Products?

by dorono
21 replies
Hello all,

I have an e-book + audio program priced at $49.95 that I'll probably be ready to launch in about a month, but my concern is that people will be away from their computers and email as Thanksgiving rolls around. I don't really see this product as being presented as a gift (most info products generally aren't given as gifts, I would imagine).

Does anyone have any experience launching an info product during the period leading right into Thanksgiving?

Thanks!

Doron
#good #holidays #info #info products #products #sales #selling #time
  • Profile picture of the author Paul Gram
    It's never a bad time. Think of it this way...what do people do during the holidays? They take time off of work, which means they are home more, and most likely on the computer more than when they are working.
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  • Profile picture of the author Mark Singletary
    One thing is for sure, if you don't launch it no one will know about it and hence no one will buy it. That is absolutely true no matter your timing or worries about whatever you may be worrying about.

    Mark
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  • Profile picture of the author Sarevok
    Yep.

    People typically buy more near the holidays.. Everything.



    And Mark raises a good point; waht do you have to lose anyway?
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  • Profile picture of the author Randall Magwood
    You'll make sales anytime during the year. Launch it, and promote it as usual. Takes about 2 minutes for people to click on your "order now" link and buy your product. AND they get it instantly.
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  • Profile picture of the author jamesrich1
    It doesn't matter when you sell your product. Summer, Winter, Spring or Fall. People search for stuff everyday. People open their emails and land on websites 365 days a year. Christmas will be a good time for Amazon affiliates because people spend money on gifts.
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  • Profile picture of the author MarketerOnline
    Certain products are seasonal. If you have a product that is targeted for a certain holiday, then it's best to start promoting it in advance if you are using free traffic methods, so that the search engine will find you to generate those sales. As one of my favorite marketers Nathan Salmon says "You want to be the eye of the storm".
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  • Profile picture of the author scrofford
    I think selling an ebook or report is good anytime of the year! Yes some products can be seasonal, but there's always someone who wants to buy something lol! Good luck on your launch!
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  • Profile picture of the author maggie2
    If your product is in the IM niche then it won't matter whether it's Christmas or not, people who buy stuff on IM buy it no matter when it is being sold. At least that's been my observation.
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    Marg

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    • Profile picture of the author dorono
      Hey guys,

      Man, I neglected to subscribe to this thread, so I'm just now seeing your responses, so please don't think I ignored y'all.

      Anyhow, it seems pretty unanimous that I can launch this any time, holidays be damned.

      Looking at my website (where a lot of the promotion for my product takes place, it appears that there is a big drop off during the days immediately surrounding Thanksgiving and Christmas, but otherwise it is pretty similar.

      OK, cool, well I really appreciate the insights, thanks!

      Doron
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  • Profile picture of the author crissie
    For Christmas time, selling period started in September right up to the 24th of Dec.
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  • Profile picture of the author CrisisCore08
    Anytime is a good time. in any case it wont hurt you it can only win.
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  • Profile picture of the author DenisBalitskiy
    Hey it is never a bad time to start taking action, so go for it! Dont waste your time overthinking it
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    Never give up.

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  • Profile picture of the author dorono
    Very cool, thanks guys, will release it asap!
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    • Profile picture of the author sillyme
      Banned
      [DELETED]
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      • Profile picture of the author dorono
        Originally Posted by sillyme View Post

        I would think so. Holidays always end with New Years. I found these statistics.



        If you notice I highlighted that both self improvement and money are popular choices. I guess it would be stupid not to promote those products

        I love statistics, I think it helps. The source for this is statisticbrain.com/new-years-resolution-statistics/

        I can't put links in yet, so you'll have to copy past. Once I get past 15 posts, I'll be ok. I'm a total newbie, I'm Marc, and I just started studying some of Alex Jefferys stuff. I think I'm a fan!
        This is great info, it definitely helps me with my decision, thanks!
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  • Profile picture of the author jbsmith
    I have found the only really slow period for most infoproducts is July/August - typically my best results are Sept-Dec and then later Jan-April - so looks like your timing is good.
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    • Profile picture of the author dorono
      Originally Posted by jbsmith View Post

      I have found the only really slow period for most infoproducts is July/August - typically my best results are Sept-Dec and then later Jan-April - so looks like your timing is good.
      Good to know, thanks!
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  • Profile picture of the author Derek Pankaew
    We're doing a big launch early December. It seems to be split down the middle - Some people say refunds and chargebacks are really high during holidays, while others say it helps increase sales.
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  • Profile picture of the author Mike Ogbin
    The best time for you is to take action and never wait so much time. This let you becomes slacker.

    Just do what you want, I am sure you will make money.
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  • Profile picture of the author bizoppmaster
    You need affiliates or JVs to promote for you. If you have none, good luck.
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  • Profile picture of the author Derek Pankaew
    Guys - Stop telling people to take action. That's useless advice. We're taking action. We're ready to launch. The sales materials, the funnels, the emails, the JVs, everything is lined up. We're trying to determine if it's better to wait until after New Years or launch despite being the Holidays.

    Please don't respond with guesswork or rah-rah motivational speak. I'm curious from people who've actually launched stuff in December to know whether or not it affected sales.
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