25 replies
What are the best approaches to email marketing?
#email #marketing
  • Profile picture of the author crissie
    I'll make a few suggestions merely as a "client" :
    - I hate pictures. I prefer clean text.
    - I hate seeing the same mailer mailing me more than once a week. I find it invasive.

    I subscribe to a gardening site. The owner of the site is brilliant. She writes a short story 8about 500 words sometimes less). She does not try to sell anything specific within the email. Then at the end of the story, she places a short link to the product she's promoting.

    So i'm captivated by her creativity and I regularly click on her link to revisit her site.
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  • Profile picture of the author garveyonweb
    Give value & build relationships with your contacts. Most important.
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    • Profile picture of the author Khemba
      Originally Posted by garveyonweb View Post

      Give value & build relationships with your contacts. Most important.
      The key for me is providing awesome value on a regular basis coupled with good quality offers that is of great benefit to your list.

      hope that helps :-)
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by surferchris View Post

    What are the best approaches to email marketing?
    This thread might help you: http://www.warriorforum.com/main-int...ml#post6123982

    And/or this one might: http://www.warriorforum.com/main-int...ml#post5300985
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  • Profile picture of the author erinwrites
    Before you send it out, ask yourself if you'd like to have it sent to you. If the answer is anything less than an absolute "absolutely" you need to review, refine and, potentially, restart from the beginning.
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    • Profile picture of the author JimDucharme
      Originally Posted by erinwrites View Post

      Before you send it out, ask yourself if you'd like to have it sent to you. If the answer is anything less than an absolute "absolutely" you need to review, refine and, potentially, restart from the beginning.
      Yep!

      Email onto others as you would have them email onto you.

      Regards,
      jim
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  • Profile picture of the author Niko A Berezkin
    ....don't bombard them with affiliate offers every day ***cough***cough you guys know who you are
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  • Profile picture of the author dillon5
    quantity and quality. All need balance. Don't throw CRAP at your list, and also don't always just be selling something to them. make them get used to opening your emails, don't make them dread receiving them. Give QUALITY! also, make sure its something they would be interested in.
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  • Profile picture of the author Randall Magwood
    Not usually necessary for front end sales, but for backend sales - email marketing is definitely necessary. This is where the bulk of your sales will come from. Get an autoresponder, follow up on your customers (around every 4 days)... and introduce some direct mail/postcards into the mix also.
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  • Profile picture of the author Austin80ss
    You can use RSS strategy:
    Write some unique content (about 200+ words) for key audiences.
    (cooking advices, life tips, jokes)
    Make nice presentation.
    Add link to your product.
    Frequency of mail sending depends on content type, usually about 0.5-2 weeks.
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  • Profile picture of the author natas105
    good quality content is first. It's the content that makes people want to even consider if they want to be on your list or not. Getting a list is next. Create sub form on the top right side of your website and give them a reason to sign up: free stuff works great. Mention in the content as well. Tell them what they get, if they sign up: Free offer, but also more quality content, tips, tricks, advice etc. You name it.

    Getting traffic will help you get people on your list, so that;s an important step as well.
    There are some people that are using popups to get people to sign up on their list. Not sure if that's the way to go. Personally I haven;t used those becasue I don't like it, but if it converts...who cares, right?

    Good luck!
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  • Profile picture of the author YasirYar
    Always offer value to your subscribers, give insights, help them out, but never be too salesy or bombard them with tons of email offers upon optin; that they'll eventually decide to report you to spamcop for heavily spamming their email contacts.
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  • Profile picture of the author chiwawa
    In my opinion, i think minimizing the use of images, try to make it easy to unsubscribe and then just keep you texts short and easy to read.
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    • Profile picture of the author bsbear
      Originally Posted by chiwawa View Post

      In my opinion, i think minimizing the use of images, try to make it easy to unsubscribe and then just keep you texts short and easy to read.
      Yeah, just follow the rules, and treat them like friends rather than products or potential money to be made.
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  • Profile picture of the author surferchris
    How many times do you guys usually mail per day?
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    • Profile picture of the author Alexa Smith
      Banned
      I send one email on days 1, 3, 6, 10 and 15 and thereafter at 5-day intervals (normally) with a promotion occupying half of every third email (normally).

      There are people who email daily (though not to me: I unsubscribe quickly, if marketers do that), but the small amount of testing I've done, myself, has led me to the concusion that if I did that, I'd (a) get a lot of unsubscriptions, and (b) make less money from the remaining subscribers than I do with my present system.

      There's no "right answer" to this - you have to test: it depends on a few factors. I strongly suspect that the traffic demographics are by far the most important factor, but what the niche is may also be relevant, in this regard. There are more opinions in this thread (among others): http://www.warriorforum.com/main-int...ml#post5300985
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  • Profile picture of the author David Mansfield
    Alexa's right... Test, Test and Test again. Different things work in different markets and you can have radically different results from site to site.
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  • Profile picture of the author Troy_Phillips
    I dislike one line questions about as much as one line answers. Email marketing is very niche dependent. What works well for one crowd can be devastating for another.

    In my herbal niches an email every day would be the end of the list in less than a month.In my IM (coaching based) niches two informative emails a day are receiving over 80% open rates within 24 hours.

    Ask broad questions and receive broad answers that may or may not help you in the least.
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  • Profile picture of the author NathanBai
    always provide quality to your list and never promote anything you have not brought yourself
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by NathanBai View Post

      never promote anything you have not brought yourself
      And if you're promoting private jet hire, or house extensions, as an affiliate (both hugely popular niches with various affiliate programs)? ...
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  • Profile picture of the author kazim
    Email marketing is better for marketing. Customers can be easily convienced by email marketing.
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  • Profile picture of the author Sharon Hayes
    Here's a fabulous video from MindValley about how they develop email marketing campaigns: Boost Your Open & Clickthrough Rates in 100-Days | Mindvalley Insights for Online Marketing Techniques

    We have an exception return on our own email marketing efforts. I've been doing email marketing since late '97 early '98 and focus on nurturing lists rather than continuing to pitch them. In some cases which are 100% sales lists, we treat those differently.

    For example - for each core business area, we have VIP lists. We ask specific permission to add people to VIP lists. These are our most responsive customers. We give them the best deals, first shot at things, etc. VIP isn't just a a label we slap on.
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  • Profile picture of the author maxaurelius
    The one service I see that does really good email marketing is MaxCDN. I use them for my CDN service and their mailer is brilliant. The subject headlines always has something to do with whats current, and they make it a fun twist reverting back to the service and promotional packages they have.
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  • Profile picture of the author TimothyTorrents
    don't immediately start trying to sell products - provide some value in your email and then throw a couple of offers in every now and then.
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  • Profile picture of the author steelknight999
    Banned
    [DELETED]
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