The Ad Network shaved me 200$ - Help Needed

4 replies
Hey guys

Has this ever happened to you?
I bought media with an Ad Network running on the RMX platform (Right Media from Yahoo).
I was paying per click and have been tracking all clicks with CPV Lab on a VPS server...

Now, the AdServer reports about 4'000 clicks at 0.1$ for a total of 400$

Yet my CPV Lab campaign stats show only about 1'200 clicks for a total of 120$

That's a discrepancy of ca. 2'800 clicks or 280$!

How can that be? I'm seriously worrying about the transparency of the platform itself.

Obviously my rep says it's my tracking server's problem, yet I have been tracking other campaigns successfully there. He was willing to leave it at 300$

Has this ever happened to you? How do you deal with stuff like these?

I heard once that ad networks that get traffic from several different sources with for example a real time bidding platform can generate duplicate clicks from the same user and it counts as an unique user anyway. So you actually have to have a system that deduplicates these clicks, otherways you could be spending 70% more on average based on some cases!

Fishy fishy at best
#200$ #needed #network #shaved
  • Profile picture of the author asiancasanova
    Yeah, tracking services/programs can be tough.

    Sometimes they're just not accurate or maybe it is the other way around.

    All I know is that I used prosper202 before and the clicks it recorded were not accurate.
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    • Profile picture of the author PabloVTB
      Originally Posted by asiancasanova View Post

      Yeah, tracking services/programs can be tough.

      Sometimes they're just not accurate or maybe it is the other way around.

      All I know is that I used prosper202 before and the clicks it recorded were not accurate.
      Thanks for your comment. I can understand that. But failing to record 3x the clicks? That's way too much, and I have not had troubles with CPVLab before (worth $300 bucks)
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  • Profile picture of the author Dan Grossman
    Does CPVLab track clicks or unique visits/people? If both sites are tracking the same thing, it does sound like one or the other is misrepresenting the numbers.

    The easy way to check is to run the campaign a bit longer but with a different tracking system (or just throw together a quick script of your own). If both the systems agree, then it's the ad network inflating the stats. If the systems don't agree, it's CPVLab undercounting the stats.
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    • Profile picture of the author PabloVTB
      Originally Posted by Dan Grossman View Post

      Does CPVLab track clicks or unique visits/people? If both sites are tracking the same thing, it does sound like one or the other is misrepresenting the numbers.

      The easy way to check is to run the campaign a bit longer but with a different tracking system (or just throw together a quick script of your own). If both the systems agree, then it's the ad network inflating the stats. If the systems don't agree, it's CPVLab undercounting the stats.
      Thank you Dan. I checked with CPVLab and they track all clicks, not only unique
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