Boomerang For Gmail: A Must Have Tool For Any Marketer

I installed Boomerang recently and I must say, I don't how I've done without. Anybody else appreciate this useful tool?

Boomerang for Gmail - Demo - YouTube

Great tool indeed. Thanks for sharing

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Steve L 12 years ago

Originally Posted by locke815

Great tool indeed. Thanks for sharing

My pleasure! I'm glad you dig it!
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Paul Gram

12 years ago

Wow, I hadn't seed Boomerang before. Looks pretty cool, I'm definitely going to start using it.

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GuyDon

12 years ago

can we use as an autoresponder system like aweber?

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Steve L 12 years ago

Originally Posted by GuyDon

can we use as an autoresponder system like aweber?

No, Boomerang serves a different purpose. It's more for 1-on-1 communication. It's not meant to replace Aweber, it's complimentary.
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celente

12 years ago

wow, did not know this existed, gunna try it. thx

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wilhb81

12 years ago

Hmm, Boomerang? Never heard of it before. I'm going to give it a peek now! Thanks Steve.

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CDarklock

12 years ago

Nobody is saying anything to make me interested in watching the video, so I can't be arsed.

I can, however, be arsed to take a few minutes - probably longer than the video - to educate people on the basic idea of engagement. I just clicked on a post in this forum and I am not engaged yet.

Steve says this tool is good. Well, that's fine. I hear a lot about how great Buffer (Buffer - A Smarter Way to Share on Social Media) is, too. It's fantastic if you want to automate and schedule your activity on Facebook, but I don't want to, so meh.

See, most marketers are doing crap I don't want to do. They don't understand what is or is not good for my business, because they do not have my business and quite likely do not care about my business. So "this tool is a must-have" means jack squat and does not generate any interest at all for me.

If Steve had said "I don't how I've done without [this stuff that Boomerang does]" he might have gotten me interested in the tool, but he didn't. So I'm not. And therefore, I won't watch the video. Or click the link.

There's a powerful marketing lesson in there, incidentally

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Steve L

12 years ago

Originally Posted by CDarklock

Nobody is saying anything to make me interested in watching the video, so I can't be arsed.

I can, however, be arsed to take a few minutes - probably longer than the video - to educate people on the basic idea of engagement. I just clicked on a post in this forum and I am not engaged yet.

Steve says this tool is good. Well, that's fine. I hear a lot about how great Buffer (Buffer - A Smarter Way to Share on Social Media) is, too. It's fantastic if you want to automate and schedule your activity on Facebook, but I don't want to, so meh.

See, most marketers are doing crap I don't want to do. They don't understand what is or is not good for my business, because they do not have my business and quite likely do not care about my business. So "this tool is a must-have" means jack squat and does not generate any interest at all for me.

If Steve had said "I don't how I've done without [this stuff that Boomerang does]" he might have gotten me interested in the tool, but he didn't. So I'm not. And therefore, I won't watch the video. Or click the link.

There's a powerful marketing lesson in there, incidentally

Dude, the video is super short. It's a free email tool that makes any entrepeneurs job easier. That should be enough incentive to watch a short video which explains further. If not, your loss.

Also, I'm confused. If my thread wasn't engaging enough for you, what made you even click on the thread?

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CDarklock

12 years ago

Originally Posted by Steve Longoria

Also, I'm confused. If my thread wasn't engaging enough for you, what made you even click on the thread?

The title is engaging enough for me to read a thread.

The post is not engaging enough for me to watch a video.

I have read this thread five times and it took less than 15 seconds each time I clicked it. And after a dozen responses, there is still nobody saying what this tool does. That tells me this tool is not well understood.

Which rather detracts from all the rave reviews, n'est-ce-pas?

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Paul Myers

12 years ago

Caliban,

there is still nobody saying what this tool does.

The main function is to schedule the date and time certain outbound emails from a Gmail account will be sent. It also allows you to track follow-ups, specifically based on whether someone doesn't reply to an email within a user-specified time period.

Other stuff, too, but those are the high points.

As with any such system provided by a third party, I'd have real concerns about the security of passwords. Assuming, that is, that I used Gmail for anything important enough to care about getting hacked. Which I don't.

Paul

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CDarklock 12 years ago

Originally Posted by Paul Myers

The main function is to schedule the date and time certain outbound emails from a Gmail account will be sent.

Thank you.

This tool is completely irrelevant to my business. Like I said: "They don't understand what is or is not good for my business, because they do not have my business and quite likely do not care about my business." I cannot imagine when I would ever want to email someone on a specific date and time in the future AND know exactly what I was going to say on that date and time.

That doesn't make it a bad tool. It would be great for someone who does a lot of one-to-one marketing, perhaps a sales or PR representative. It is just not useful to someone like myself who works in an almost exclusively one-to-many context. GetResponse and other mail service providers do a much better job of this for my purposes.
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sbucciarel

Banned 12 years ago

Originally Posted by Steve Longoria

You're right, I could've been more descriptive. My bad! I understand there are some who hate video, but they are becoming (if not already) the minority.

Actually, there are some due to bandwidth constraints that simply cannot watch video without hopping into their pickup truck and driving to McDonald's for free wifi. So, whether they're in the miniority or not, seems like a typewritten description of something you think is something every marketer should have would deserve a couple minutes of your time in explaining what is so great about it.

Originally Posted by Paul Myers

Caliban,The main function is to schedule the date and time certain outbound emails from a Gmail account will be sent. It also allows you to track follow-ups, specifically based on whether someone doesn't reply to an email within a user-specified time period.

Other stuff, too, but those are the high points.

As with any such system provided by a third party, I'd have real concerns about the security of passwords. Assuming, that is, that I used Gmail for anything important enough to care about getting hacked. Which I don't.

Paul

Thanks for the clarification. I was wondering too what it did and most people know by now that I live in the country and video isn't in my vocabulary. Just not possible, so some details in actual typing is nice.

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Steve L

12 years ago

Originally Posted by CDarklock

The title is engaging enough for me to read a thread.

The post is not engaging enough for me to watch a video.

I have read this thread five times and it took less than 15 seconds each time I clicked it. And after a dozen responses, there is still nobody saying what this tool does. That tells me this tool is not well understood.

Which rather detracts from all the rave reviews, n'est-ce-pas?

what do you have against short videos?

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CDarklock

12 years ago

Originally Posted by Steve Longoria

what do you have against short videos?

What do you have against saying "This tool does X" in your post?

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Steve L

12 years ago

Originally Posted by CDarklock

What do you have against saying "This tool does X" in your post?

the video did the explaining for me. that's why.

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CDarklock

12 years ago

Originally Posted by Steve Longoria

the video did the explaining for me. that's why.

But I didn't watch it, so nothing was explained. You could have spent five extra seconds typing an explanation, and gotten more people to watch the video.

Here, think of it like your email open rates and clickthru rates and conversion rates.

Open = thread.

Clickthru = video.

Conversion = signup.

I keep telling people: everything is a list. GMail contacts, Facebook friends, Twitter followers, YouTube subscribers, fellow forum members - they're lists. You can build relationships and market to them very much the same way you do in email.

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"The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers

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Steve L

12 years ago

Originally Posted by CDarklock

But I didn't watch it, so nothing was explained. You could have spent five extra seconds typing an explanation, and gotten more people to watch the video.

Here, think of it like your email open rates and clickthru rates and conversion rates.

Open = thread.

Clickthru = video.

Conversion = signup.

I keep telling people: everything is a list. GMail contacts, Facebook friends, Twitter followers, YouTube subscribers, fellow forum members - they're lists. You can build relationships and market to them very much the same way you do in email.

You're right, I could've been more descriptive. My bad! I understand there are some who hate video, but they are becoming (if not already) the minority.

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Paul Myers

12 years ago

I understand there are some who hate video, but they are becoming (if not already) the minority.

Wow. You are REALLY off the mark here, Steve.

Caliban doesn't hate video. He uses video. What he hates, if I am reading this right, is people presuming they know what is and is not essential for him, and wasting his time and attention in the process.

Paul

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Steve L

12 years ago

Originally Posted by Paul Myers

Wow. You are REALLY off the mark here, Steve.

Caliban doesn't hate video. He uses video. What he hates, if I am reading this right, is people presuming they know what is and is not essential for him, and wasting his time and attention in the process.

Paul

he didn't have to click on this thread.

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Paul Myers 12 years ago

Originally Posted by Steve Longoria

he didn't have to click on this thread.

And you, sir, didn't have to give birth to a flaming canary simply because someone else didn't respond the way you would prefer they respond.

Paul
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Baadier Sydow

12 years ago

Originally Posted by Steve Longoria

he didn't have to click on this thread.

I really thought it read "he didn't have to dick on this thread" I thought full on flamewar launching in about 5..4..3..2..1

Completely random.

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Steve L 12 years ago

Originally Posted by Baadier Sydow

I really thought it read "he didn't have to dick on this thread" I thought full on flamewar launching in about 5..4..3..2..1

Completely random.

haha, that made me laugh. thanks!
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Paul Myers

12 years ago

Baadier,

I really thought it read "he didn't have to dick on this thread"

That sort of thing is precisely why the word "flick" was forbidden in comic books, under the Comics Code Authority, for so many years.

I love those misfires of the recognition skills. One of my favorites was my misreading of a billboard for a restaurant called the "Frog Pond." They used an odd font for the name, and when I first saw it, I thought it said "Frog Porn." Seeing that while driving down a country road, between small towns, was an ... interesting ... experience.

Paul

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Baadier Sydow

12 years ago

Originally Posted by Paul Myers

Baadier,That sort of thing is precisely why the word "flick" was forbidden in comic books, under the Comics Code Authority, for so many years.

I love those misfires of the recognition skills. One of my favorites was my misreading of a billboard for a restaurant called the "Frog Pond." They used an odd font for the name, and when I first saw it, I thought it said "Frog Porn." Seeing that while driving down a country road, between small towns, was an ... interesting ... experience.

Paul

Its quite funny when you spot it and even better when it hits you late. A lot of the guys in my mastermind group have been sharing business URL's that go around and clients determined to stick with it. Not going to share too much details but one that comes to mind is a blinds company who's url amounted to blind sex act!

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CDarklock 12 years ago

Originally Posted by Paul Myers

Baadier,That sort of thing is precisely why the word "flick" was forbidden in comic books, under the Comics Code Authority, for so many years.

The Megaflicks video store in Port Ritchie, Florida did not get the memo.

Two for $5.99?! AWESOME
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- Baadier Sydow 12 years ago
  
  Originally Posted by CDarklock
  
  The Megaflicks video store in Port Ritchie, Florida did not get the memo.
  
  Two for $5.99?! AWESOME
  
  Brilliant!
  
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JimDucharme

12 years ago

Originally Posted by Paul Myers

Baadier,That sort of thing is precisely why the word "flick" was forbidden in comic books, under the Comics Code Authority, for so many years.

I love those misfires of the recognition skills. One of my favorites was my misreading of a billboard for a restaurant called the "Frog Pond." They used an odd font for the name, and when I first saw it, I thought it said "Frog Porn." Seeing that while driving down a country road, between small towns, was an ... interesting ... experience.

Paul

Reminds me of the time I was living in SF and in a new part of town. I stopped to call a cab and when he asked me of the address I looked up and noticed there was a Tai restraunt (seemed a good landmark to cite) called "Phucket." Not being familar with the name (this was before the Tsunami) I pronounced it to the dispatcher phonetically and he wasn't impressed.

The cab never showed up.

Regards,
jim

PS: gotta love a good tangent.

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Baadier Sydow

12 years ago

Originally Posted by JimDucharme

Reminds me of the time I was living in SF and in a new part of town. I stopped to call a cab and when he asked me of the address I looked up and noticed there was a Tai restraunt (seemed a good landmark to cite) called "Phucket." Not being familar with the name (this was before the Tsunami) I pronounced it to the dispatcher phonetically and he wasn't impressed.

The cab never showed up.

Regards,
jim

PS: gotta love a good tangent.

I was thinking the exact same thing, this thread has drifted off on its own and im staying subscribed

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CDarklock

12 years ago

Originally Posted by JimDucharme

PS: gotta love a good tangent.

It's a sine of the times.

(runs away)

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jnels999

11 years ago

I never would have watched the short video. But now I've spent so much timing reading this thread that I MUST WATCH IT.

Just to justify the time I've "invested" already....

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Baadier Sydow

11 years ago

Originally Posted by jnels999

I never would have watched the short video. But now I've spent so much timing reading this thread that I MUST WATCH IT.

Just to justify the time I've "invested" already....

Lol you managed to get through a 50 post tangent, well done

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Paul Myers 12 years ago

Steve,

what do you have against short videos?

That's rather a tall conclusion you've leapt to in a single bound, no?

He didn't say he had anything against them. He said you hadn't motivated him to spend the time watching this one. And, given the number of requests many of us get for time every day, it seems more than a little presumptuous of you to be so annoyed that he chose to spend his in answering your OP, rather than the content recommended in what could be considered a blind ad.

Paul
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Robert Montgomery

12 years ago

Thanks for the share, seems like a nice tool for free but not sure I would take the option to pay though.

Rob

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Baadier Sydow

12 years ago

I use boomerang as part of my daily workflow. I tend to work on proposals after hours and then schedule the sending for more business appropriate time in the morning.

Another extension for Gmail that has become indispensable is Yesware. Yesware - Email For Salespeople - Yesware. It lets me track the opening of emails, template storage, follow up emails etc.

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CDarklock

12 years ago

Originally Posted by Baadier Sydow

Another extension for Gmail that has become indispensable is Yesware. Yesware - Email For Salespeople - Yesware. It lets me track the opening of emails, template storage, follow up emails etc.

See, that's more than enough info for me to know whether I should click that link or not. (I shouldn't.) Just a quick sentence or two, and it saves me the time and trouble of doing something you already did.

Time is precious. Use it wisely. Help others use theirs wisely.

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Steve L

12 years ago

Originally Posted by CDarklock

See, that's more than enough info for me to know whether I should click that link or not. (I shouldn't.) Just a quick sentence or two, and it saves me the time and trouble of doing something you already did.

Time is precious. Use it wisely. Help others use theirs wisely.

Next time I'll be sure to ask myself if my thread is engaging enough for CDarklock.

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Baadier Sydow

12 years ago

Originally Posted by CDarklock

See, that's more than enough info for me to know whether I should click that link or not. (I shouldn't.) Just a quick sentence or two, and it saves me the time and trouble of doing something you already did.

Time is precious. Use it wisely. Help others use theirs wisely.

I only added it in after reading through your previous posts lol

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Steve L

12 years ago

i don't know what else you want me to say. i already said that yes, i could've been more descriptive about the video. I'll be sure to do that in the future. I appreciate your feedback CDarklock!

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Paul Myers 12 years ago

i don't know what else you want me to say.

I don't really have a strong preference in the matter. I'm using the conversation more as a reminder to other people not to throw unsupported assumptions out there in the form of allegations.

i already said that yes, i could've been more descriptive about the video.

That's Caliban's point, or one of them. Not mine. My concern is with the way you attempted to twist the discussion into something it wasn't.

Recognizing that is a useful skill for folks to develop, especially in forums. As a rule, most people learn it more readily in non-critical situations like this than when there's something larger on the line and they're more invested in the outcome.

geez

Seriously? Did you just try that?

Paul
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Baka2k

12 years ago

Boomerang can help you:

-Remember to pay bills
-Schedule birthday/holiday notes when you have time to write them
-Make sure you follow up with a sales lead
-Communicate with people in different time zones
-Clear out travel confirmation emails, returning them on the day of your trip
-And lots more!

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Baadier Sydow

12 years ago

Originally Posted by Baka2k

Boomerang can help you:

-Remember to pay bills
-Schedule birthday/holiday notes when you have time to write them
-Make sure you follow up with a sales lead
-Communicate with people in different time zones
-Clear out travel confirmation emails, returning them on the day of your trip
-And lots more!

Thanks for sharing but you really should have read the rest of the posts. There was an audible sigh from the other commenters on this thread.

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Steve L 12 years ago

Originally Posted by Baadier Sydow

Thanks for sharing but you really should have read the rest of the posts. There was an audible sigh from the other commenters on this thread.

An audible sigh that has nothing to do with the topic of this thread. Moving on!
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- Paul Myers 12 years ago
  
  An audible sigh that has nothing to do with the topic of this thread. Moving on!
  
  [chuckle] There's a useful phrase for folks who worry too much about this sort of thing, Steve:
  
  Drift happens.
  
  Paul
  
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Steve L

12 years ago

Originally Posted by Baka2k

Boomerang can help you:

-Remember to pay bills
-Schedule birthday/holiday notes when you have time to write them
-Make sure you follow up with a sales lead
-Communicate with people in different time zones
-Clear out travel confirmation emails, returning them on the day of your trip
-And lots more!

Thanks for that. It helps to understand the possible uses for it. Really, there are many uses for it, even for the average joe with no business.

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Fraggler

12 years ago

What do you call a boomerang that doesn't come back?

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Baadier Sydow 12 years ago

Originally Posted by Fraggler

What do you call a boomerang that doesn't come back?

A Stick.

Ive heard it before
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CDarklock 12 years ago

Originally Posted by Fraggler

What do you call a boomerang that doesn't come back?

Brown and sticky.
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Paul Myers

12 years ago

Caliban,

The Megaflicks video store in Port Ritchie, Florida did not get the memo.

Having spent a few months in Port Ritchie, I am reasonably confident that was not an oversight.

Paul

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Boomerang For Gmail: A Must Have Tool For Any Marketer

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