How to create a great WSO

[applegreensnake]

I guess this question has been asked before, but I don't see the relevant threads, doing a search.

What things should a person bear in mind in putting up a WSO - to make the most of the promotion?

Alternatively, can anyone point me to a thread where there are some good answers to the question?

[imfusa]

1. It needs to be useful
2. Easy to use
3. Available in as many languages as possible

[GlenH]

There are a couple of good courses on how to set up a WSO.

They were done as WSO's about 4 months ago.

I remember one was by John Pearce. Just look him up and get his course. It's very detailed

[matchoo77]

Originally Posted by GlenH

There are a couple of good courses on how to set up a WSO.

They were done as WSO's about 4 months ago.

I remember one was by John Pearce. Just look him up and get his course. It's very detailed

How a Newbie Made $113,153.03 in 3 Months from a Single Advert - Copy Me It’s Easy!

[jvjoe]

It have to be informative. If it provides easy tips,
method or ways to get something done fast with result
it can be sold as a WSO. I remember John Thornhill
have a product called WSO Domination, don't know
if the product is still available. You can check it out

[WeavingThoughts]

Honestly I personally believe that if you need an answer to that question then members are better off buying wsos from those who already know what to do and what not to do. No offence but I wouldn't be very comfortable buying from a member 1 month down after he or she asks this question

[applegreensnake]

Originally Posted by WeavingThoughts

Honestly I personally believe that if you need an answer to that question then members are better off buying wsos from those who already know what to do and what not to do. No offence but I wouldn't be very comfortable buying from a member 1 month down after he or she asks this question

The question is not about how to create the product.

That's done. And I'm confident there will be a good number of people who will find it useful.

I'm not familiar with the process of putting up a WSO.

Once I've done it, perhaps I'll see there's nothing to it.

Or, I might find I should've done something differently, in placing the WSO.

So I'm looking to find those possible "something differentlys" now - before I place the WSO.

[Mwind076]

This thread shows you how with YT vids and all! I used it last night to create mine (my first one, in sig). I'm not a code person, and it was very easy!

http://www.warriorforum.com/war-room...wordpress.html

You'll also need this...because he doesn't cover the Paypal button it:

Installing Paypal Button On Warrior Forum - YouTube


Also, I used DuckCapture (a free download) for the scrolling capture!

[Hamida Harland]

The success of a WSO seems to be fairly dependent on how you market it rather than the actual content - fancy graphical sales letter, professional copywriting, lots of hypey testimonials, a ton of JV partners on board etc. WSO's used to be alot simpler but these days there are pre-launches, JV prizes, affiliate promotion material and lots more.

I've seen plenty very mediocre WSO's sell thousands just because they have all the ingredients for a successful product launch, and some excellent products go virtually unnoticed because they lack the fancy packaging.

The best thing you can do is check out Warrior Plus and see which products are selling the most - then you can check out exactly how they are marketed and model your own launch on them.

[thatkeywordguy]

Ya it hinges on the marketing you do before the WSO even launches. Better up your membership.

[paul nicholls]

It really comes down to the marketing that you do before hand

I always build a pre launch list for my wso`s and get jv partners on board

If you ae new, or have no list then this is going to much harder because you have no platform to launch from

Of course the product has to be good but equally the marketing has to be good too in order for it to be a success

Paul

[XponentSYS]

Here's the steps i take, in a nutshell.....

1. RESEARCH: Look through the WSO section AS WELL as Warrior Plus affiliate offers to see what's currently selling well. In the WSO section look for threads that are "on fire" and have atleast 2 pages of replies/reviews. Once you find those, read them and see how the conversation is going. In Warrior plus, look for offers in the affiliate section that have a high conversion (around 10%) and check out those offers as well. Also search the forum in general, looking for common questions. If you do all three of these, you'll notice some commonalities. It's these commonalities that you'll base your product on.

2. Start developing your product. Short 10 dollar reports work well and can be created quickly. Solve ONE problem - and solve it well. At the same time you do this, create an "early bird" thread in the WSO section. This is a posting with an AD about your upcoming WSO and urges people to "optin" for a special "pre-launch" discount price lock. This links to your landing page with an optin form. Get it all setup and once the thread is approved, pay for it to go live. You'll start building a "pre-launch" list.

2. While your pre-launch list is building, start emailing potential JV partners. A great place to start is by emailing anyone from whom YOU'VE purchased a WSO from. Start by emailing them and tell them that they can promote your WSO to their list for a commission rate 10% higher than "everyone else". (75% rec'd)

3. Let this marinate and complete the product.

4. Once the product is done - get REVIEWS! Email the same people you emailed in the step above and automatically send the ALL a review copy. Remind them to promote you on launch day and tell them you've provided a review copy (link to download) so they can go through it. Next, urge them to leave a review if they like it. Link to your WSO thread, which is right now, your 'early-bird" thread. Expect 10 percent of them to leave a review.

5. By not you should be building a list of people who opted into your 'early bird" list. Send them a quick note letting them know that there are 10 review copies avialable and anyone who wants one email you back. The first 10 get the worm. Work with them personally to get the review. Let them know that "by launch" day, they should leave a review. Keep reminding them to get that done.

6. As launch day approaches, email the "JV list" and offer the commission bump you offered in step 2, reiterate the benefits of promoting you, and send along a "ready-to-go" email swipe for them to send and tell them when to send it.

7. LAUNCH DAY: Replace the "early bird" ad with your sales letter, add the "buy now" buttons and test your sales process. Look at the thread and copy/paste the reviews into your sales letter, too. At the top, after the main headline.

EMAIL all JV partners, with the swipe again, and tell them to send it by 10AM (EST). At 9:45 (EST) email the early bird list a link to the thread and tell them their early bird page is live with the discount price. I did mine at $7.00.

At 10 Am (est) "bump" the thread and immediately email EVERYONE you've encountered that it's LIVE and it's $7.00 for the day.

At the END of the day, set it to "dime-sale" from $7.00 every 2 sales (so the buy button ALWAYS says "1 copy left at this price" - proven to help conversions.

Now email EVERYONE again and tell them that you're on 'dime sale".

TAKE-AWAYS:

You won't become a millionaire doing this. Hopefully what will happen is that....

1. Early-Bird Lists" (like the one you built) have a high conversion and THIS will cause your EPCs to soar. High EPC means more affiliates.

2. Hopefully a few of those in the JV list (step 2) send off your promotion, earning you more, keeping the EPC high.

Because of the high EPC you'll continue to attract more affiliates.

It's highly "secret' but also said that high EPCs help get "WSO of the Day".

*** It's assumed you're using Warrior Plus, which you should.
*** This is basically a run down of how i market MY WSOs - and it works for me.

[XponentSYS]

Thanks Jay!

I didn't know one could be "out of thanks". That's funny.

Originally Posted by JaRyCu

I'm out of thanks or I'd give you one...but I just want to make sure everyone else knows to listen to you, too. You've got 2 completely kick ass threads over in the Offline Forum that have helped me to make a lot of money.

For those that don't know, these are the 2 I'm talking about:

$30k a Month With This "Old Fashioned" Newsletter Info-Business? Here's How...
$11,100.00/Month - Here's how you can do it - today.

-- j

[Bruce NewMedia]

Originally Posted by XponentSYS

Here's the steps i take, in a nutshell.....

1. RESEARCH: Look through the WSO section AS WELL as Warrior Plus affiliate offers to see what's currently selling well. In the WSO section look for threads that are "on fire" and have atleast 2 pages of replies/reviews. ".......*** It's assumed you're using Warrior Plus, which you should.
*** This is basically a run down of how i market MY WSOs - and it works for me.

Ben, it's such a well-constructed complete post, while I didn't copy it all over, I wanted to give you kudos for putting it all together. EXCELLENT.

As one who has run 12 WSO's in the last year and a half, (all very successful) I can say this is very good advice. Basically, I've read, "How to Do A WSO", wsos' with less useful info than this post. Anyone serious about running one, should print Ben's post out and follow it.
_____
Bruce

[Randall Magwood]

1) Deliver hard-hitting information.

2) Make it simple

3) Make the strategies brain-dead easy to do

[XponentSYS]

Originally Posted by Randall Magwood

1) Deliver hard-hitting information.

2) Make it simple

3) Make the strategies brain-dead easy to do

There ya' GO

Good advice, too!

Couple that with my post and you'd be ON FIRE.

[JackTheFrost]

The one and only thing to have a succesful WSO is....drumroll please......

JV......JV......JV......JV

[PaulSolid]

Originally Posted by GlenH

There are a couple of good courses on how to set up a WSO.

They were done as WSO's about 4 months ago.

I remember one was by John Pearce. Just look him up and get his course. It's very detailed

And there are some of them you can download for free just in exchange of your email address. i have about 2 of them on that topic on my computer. just make your search. Google "How to make Create A successful WSO Offer, on warriorforum + Free Download" or something related to that keyword. You can also use warrior forum search bar too.

[sniger]

Be real, dont be salesy. Provide information, then offer if they want in they can join! people are pitched too much, make the product speak to itself

[Faisal66]

well just two things to be sure of...

1.Great content
2.Newbie friendly

Thatz all...

[shintaiguy]

There is some great advice here, thanks to all for posting!

[Michael Oksa]

Participate regularly in the WF.

Change your user name (or at least put your real name under your current user name).

People need to feel like they know who you re before they will buy from you, and the above two suggestions will help to make that happen.

All the best,
Michael

[Manie Amari]

Originally Posted by imfusa

3. Available in as many languages as possible

Last time I checked everyone on this forum spoke English.

Furthermore WSO's copy is only done in one language. Don't see your point here.