Refund Rate on Non IM Digital Products

Kevin AKA Hubcap · 03-28-2009, 05:15 PM

Warriors

I currently sell physical products and am seriously thinking about making my next batch of products digital.

I'm in non IM niches and was wondering what kind of refund rate fellow warriors are seeing from non IM/make money digital products?

cassidywilliams · 03-28-2009, 05:25 PM

I have a 100% digital fitness product (http://www.firmbuttexercises.com) that Im selling on Clickbank, and the refund rate is almost non-existant (~0.2% or so).

Roy Carter · 03-28-2009, 05:33 PM

The truth? You'll always get a bigger refund rate with digital products because they are easier to refund. It's a lot more trouble for someone to have to repackage and post a physical product to return it than it is to send an email.

Just the way it is.

If you have a very good product you'll do fine but do expect some refunds however good it is.

Roy

Haltingpoint · 03-28-2009, 07:44 PM

Also, just looking through your site (nice homepage btw), I noticed that your "authority" amounts to noting that the product was created by a "top expert." IMHO, not very credible.

Expect higher return rates when you don't have a recognized spokesperson because if someone has the slightest doubts about your product, they will be less likely to return it if the endorser is prominent. The thinking goes "well, i'm a little skeptical about this, but So and So recommends it and I know he's an expert so I'll keep it and try it."

Kevin AKA Hubcap · 03-28-2009, 07:51 PM

Quote:

Originally Posted by Roy Carter

The truth? You'll always get a bigger refund rate with digital products because they are easier to refund. It's a lot more trouble for someone to have to repackage and post a physical product to return it than it is to send an email.

Just the way it is.

If you have a very good product you'll do fine but do expect some refunds however good it is.

Roy

Roy

I thought you might get a larger return rate but it seems like IM/make money products are notorious for high return rates (not speaking from experience but from what I read).

Other niches might not be so quick to ask for a refund especially when the product benefits the user.

Kevin

Kevin AKA Hubcap · 03-28-2009, 07:52 PM

Quote:

Originally Posted by Haltingpoint

Also, just looking through your site (nice homepage btw), I noticed that your "authority" amounts to noting that the product was created by a "top expert." IMHO, not very credible.

Expect higher return rates when you don't have a recognized spokesperson because if someone has the slightest doubts about your product, they will be less likely to return it if the endorser is prominent. The thinking goes "well, i'm a little skeptical about this, but So and So recommends it and I know he's an expert so I'll keep it and try it."

haltingpoint

What site are you referring to?

Haltingpoint · 03-28-2009, 10:02 PM

Quote:

Originally Posted by Kevin AKA Hubcap

haltingpoint

What site are you referring to?

Whoops, I was scrolled down a bit and didn't realize the second post wasn't the OP

I was referring to the link in the second post.

Chris Kent · 03-29-2009, 12:30 AM

Can you share your niche?

It is dependent to some degree on the niche. For example, forex infoproducts have notoriously bad refund rates. That's just part of the territory.

activetrader · 03-29-2009, 02:22 AM

It depends on the niche. Some well selling products have higher refund rates simply because people who are desperate to buy them do not necessarily have the money but they still want the product and they will get it and ask for a refund under the guise "I can't download it" even after you email them the product. I currently have three products on CB - two products are moderate sellers with 0% refund rate; one is a real well-selling product with a refund rate 4%. The higher the need for the product the higher you should expect refunds because once in a while you will run into a customer who desperately wants it but can't afford it

michaelmac · 03-29-2009, 06:12 AM

Yes i found this also...i'm in a great converting non-IM niche that is packed with desperate buyers. Problem is some can't afford so seem to get the service then claim a refund. You also, unfortunately, get some unscrupulous people who buy, get the product then get a refund...human nature again unfortunately!

Joel Gray · 03-29-2009, 06:21 AM

The IM niche is like no other when it comes to refund rates on digital products, as we are very suspect of anything that hypes a solution but fails to deliver....we expect to make refund requests when the product is not as described and to give refunds for that and a few other reasons. The NON IM niches are most likely NOT to request a refund unless the product is inferior or there is just very little support. Make a good product and support your customers with a forum and email support and you should be fine.

Joel

awaxler · 03-29-2009, 06:49 AM

I sell three of my own ebooks to the "teacher" niche (teaching strategies, teaching tips, how to get a teaching job etc.) and my refunds are almost non-existent.

Kevin AKA Hubcap · 03-29-2009, 06:58 AM

This is good to know.

I'll gladly accept a refund rate of 4% (actually I'd probably accept any single digit refund rate) for a product that I can deliver worldwide and not have to worry about shipping and handling.

When I launch I'll post my results here.

Kevin

03-28-2009, 05:15 PM	#1
Kevin AKA Hubcap Flyin' Low & Slow War Room Member Join Date: Nov 2008 Posts: 1,189 Thanks: 56 Thanked 177 Times in 132 Posts	Refund Rate on Non IM Digital Products Warriors I currently sell physical products and am seriously thinking about making my next batch of products digital. I'm in non IM niches and was wondering what kind of refund rate fellow warriors are seeing from non IM/make money digital products?

03-28-2009, 05:25 PM	#2
cassidywilliams HyperActive Warrior War Room Member Join Date: Feb 2008 Location: Austin, TX, USA. Posts: 211 Thanks: 4 Thanked 36 Times in 29 Posts	Re: Refund Rate on Non IM Digital Products I have a 100% digital fitness product (http://www.firmbuttexercises.com) that Im selling on Clickbank, and the refund rate is almost non-existant (~0.2% or so).
	»» Build better online courses and membership sites

03-28-2009, 05:33 PM	#3
Roy Carter InfoProductsMadeEasy.com War Room Member Join Date: May 2007 Location: , , Cyprus. Posts: 1,126 Thanks: 16 Thanked 103 Times in 53 Posts	Re: Refund Rate on Non IM Digital Products The truth? You'll always get a bigger refund rate with digital products because they are easier to refund. It's a lot more trouble for someone to have to repackage and post a physical product to return it than it is to send an email. Just the way it is. If you have a very good product you'll do fine but do expect some refunds however good it is. Roy
	================================================== ======= "Amazing FREE WSO! - Exactly How I Get Some of The Top Name Marketers In the World To Promote My Products! (Even When They've Never Heard of Me)! - Get This FREE! >> ---> http://tinyurl.com/JVmagic <--- < <

03-28-2009, 07:44 PM	#4
Haltingpoint Knowledge Sponge Join Date: Jan 2009 Location: Chicago, IL Posts: 107 Thanks: 6 Thanked 10 Times in 7 Posts	Re: Refund Rate on Non IM Digital Products Also, just looking through your site (nice homepage btw), I noticed that your "authority" amounts to noting that the product was created by a "top expert." IMHO, not very credible. Expect higher return rates when you don't have a recognized spokesperson because if someone has the slightest doubts about your product, they will be less likely to return it if the endorser is prominent. The thinking goes "well, i'm a little skeptical about this, but So and So recommends it and I know he's an expert so I'll keep it and try it."

03-29-2009, 12:30 AM	#8
Chris Kent BetterPLR.com War Room Member Join Date: Jan 2009 Posts: 3,838 Blog Entries: 48 Thanks: 150 Thanked 954 Times in 475 Posts	Re: Refund Rate on Non IM Digital Products Can you share your niche? It is dependent to some degree on the niche. For example, forex infoproducts have notoriously bad refund rates. That's just part of the territory.
	FREE Report: My Personal Secrets For Getting Hundreds Of New Subscribers Every Day - Even In Non-Internet Marketing Niches! FREE Health PLR Articles - do what you want, even give 'em away to your list!

03-29-2009, 02:22 AM	#9
activetrader Advanced Warrior War Room Member Join Date: Nov 2008 Posts: 693 Thanks: 30 Thanked 107 Times in 78 Posts	Re: Refund Rate on Non IM Digital Products It depends on the niche. Some well selling products have higher refund rates simply because people who are desperate to buy them do not necessarily have the money but they still want the product and they will get it and ask for a refund under the guise "I can't download it" even after you email them the product. I currently have three products on CB - two products are moderate sellers with 0% refund rate; one is a real well-selling product with a refund rate 4%. The higher the need for the product the higher you should expect refunds because once in a while you will run into a customer who desperately wants it but can't afford it
	Me

03-29-2009, 06:12 AM	#10
michaelmac Pro PLR Lovin' Warrior! War Room Member Join Date: Sep 2007 Location: The Emerald Isle Posts: 2,609 Thanks: 311 Thanked 519 Times in 387 Posts Social Networking Contact Info	Re: Refund Rate on Non IM Digital Products Yes i found this also...i'm in a great converting non-IM niche that is packed with desperate buyers. Problem is some can't afford so seem to get the service then claim a refund. You also, unfortunately, get some unscrupulous people who buy, get the product then get a refund...human nature again unfortunately!
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03-29-2009, 06:21 AM	#11
Joel Gray Addicted To IM War Room Member Join Date: Jun 2005 Location: Louisiana Gulf Coast Posts: 724 Thanks: 18 Thanked 57 Times in 52 Posts Social Networking Contact Info	Re: Refund Rate on Non IM Digital Products The IM niche is like no other when it comes to refund rates on digital products, as we are very suspect of anything that hypes a solution but fails to deliver....we expect to make refund requests when the product is not as described and to give refunds for that and a few other reasons. The NON IM niches are most likely NOT to request a refund unless the product is inferior or there is just very little support. Make a good product and support your customers with a forum and email support and you should be fine. Joel
	"VOTE AGAINST BREED SPECIFIC LEGISLATION"

03-29-2009, 06:49 AM	#12
awaxler Go RAYS!!! Join Date: Jan 2004 Location: Bradenton, FL, USA. Posts: 626 Thanks: 5 Thanked 16 Times in 16 Posts	Re: Refund Rate on Non IM Digital Products I sell three of my own ebooks to the "teacher" niche (teaching strategies, teaching tips, how to get a teaching job etc.) and my refunds are almost non-existent.
	The best Sarasota homes for sale! How to save THOUSANDS when buying or selling Sarasota real estate

03-29-2009, 06:58 AM	#13
Kevin AKA Hubcap Flyin' Low & Slow War Room Member Join Date: Nov 2008 Posts: 1,189 Thanks: 56 Thanked 177 Times in 132 Posts	Re: Refund Rate on Non IM Digital Products This is good to know. I'll gladly accept a refund rate of 4% (actually I'd probably accept any single digit refund rate) for a product that I can deliver worldwide and not have to worry about shipping and handling. When I launch I'll post my results here. Kevin