Best day to get solo ad mailings for?

Profile picture of the author TheEliteWarrior by TheEliteWarrior Posted: 10/18/2012
I went to safe-swaps and different vendors have different dates to mail out solo ads. I was wondering, from your experience, what's the best day to schedule solo ad mailings?

Also, what time is the best time to mail them out? (this may depend on the target group's location i think)
#day #mailings #solo

  • Profile picture of the author celente
    celente
    no for sat and sunday. because well....u know.

    No for monday due to people with monday blues and busy back to work.

    I do like tuesdays, and wednesdays.

    Thusdays seems to be people rushing again, getting ready for end of week.

    Friday no good cause people back in weekend mode, and getting ready for weekend.

    There you have it.

    This is my tests, and my results afters doing 434 solo ads for different mailings and different sizes to different lists. TUES - WED always did the best.
  • Profile picture of the author TheEliteWarrior
    TheEliteWarrior
    Awesome credible info. Thank you!

    Do you have approximate day to day conversion percentages?

    Originally Posted by celente View Post

    no for sat and sunday. because well....u know.

    No for monday due to people with monday blues and busy back to work.

    I do like tuesdays, and wednesdays.

    Thusdays seems to be people rushing again, getting ready for end of week.

    Friday no good cause people back in weekend mode, and getting ready for weekend.

    There you have it.

    This is my tests, and my results afters doing 434 solo ads for different mailings and different sizes to different lists. TUES - WED always did the best.
  • Profile picture of the author Affiguy
    Affiguy
    As people visit their inboxes less frequently during the day and instead hit social network, the number of days it takes between sending an email and a user reading it has grown. These days, most people allow up to five days for stragglers to open emails. If this is event you want to inform about, send your email three days before the target event at minimum.
    If you decide at what TIME to send emails, then you should know the best open rates tend to be seen in emails that are sent around lunch time (noon or 1:00pm) EST. This also makes logical sense as people tend to relax a bit with their inboxes at lunch.

    Conclusion: Most studies support that sending emails on Tuesday, Wednesday or Thursday will yield the best results. So, if you boil it down, you want to send your email campaign on a midweek day in the afternoon.
  • Profile picture of the author shintaiguy
    shintaiguy
    I have asked this question to a number of different big list marketers over the last year or so and they all give conflicting answers to both the day and the time. Personally I think thayt the people that are going to open your mail will all you can do is create a catch in the title/headline and test your style and format until you have the perfect formula. Of course you could sign up to an expensive course or just sign up to some top marketing lists and look at the structure, font size and emotional hook they use to getyou to click the link.
    If people know they are going to get an entertaining story, great content or products that you recommend they will open the mail on any day, if you hard sell and spam you will get the opposite.

    Good luck

    Clive
  • Profile picture of the author CYCLONE
    CYCLONE
    Originally Posted by celente View Post

    no for sat and sunday. because well....u know.

    No for monday due to people with monday blues and busy back to work.

    I do like tuesdays, and wednesdays.

    Thusdays seems to be people rushing again, getting ready for end of week.

    Friday no good cause people back in weekend mode, and getting ready for weekend.

    There you have it.

    This is my tests, and my results afters doing 434 solo ads for different mailings and different sizes to different lists. TUES - WED always did the best.
    Very solid plan and some great information here and thanks for sharing this...
  • Profile picture of the author CassAngel
    CassAngel
    In our experience:

    For IMO, MMO etc - tuesdays and wednesdays are good.

    For stuff people might browse and buy while not in work mode (retail etc) we've found that sat and sun can be just as productive - different purchase mindset at the weekend.
  • Profile picture of the author celente
    celente
    Originally Posted by TheEliteWarrior View Post

    Awesome credible info. Thank you!

    Do you have approximate day to day conversion percentages?
    I did not rush into solo ads, you can test small scale and build it up to massive upscaling and I did very well from day 1.

    I guess there are a squillion ways to get traffic, but solo ads was just my forte, as I am a testing nut, and I just got the hang of it really quickly.

    Tuesdays, always did a little better. And I always asked the solo ad seller, to send it at about 8am, that always got better results, as it is the first thing the user sees when he wakes to check email.

    It might be a little different for others, but this just worked for me.

    Alot of people might be out there, tearing their hair out looking for quick and FREE ways to get traffic to their sites...I would use forums, and blog commenting. They will work wonders....but spend just a few $$$ on solo ads, you will see just how great they are. And the best thing is they will not cost you an arm and a leg.

    I got started with solo ads for $65 or $70. Heck you cannot even have a good night out, or dinner with loved one for that. So its a small investment and a wise one.
  • Profile picture of the author celente
    celente
    Originally Posted by memoryfoam View Post

    Very solid plan and some great information here and thanks for sharing this...
    As I said I am a testing nut. This came with alot of testing, but once you test and know what works, no one can take that away from you, can they.

    Just like if you know EMAIL SUBJECT or EMAIL COPY #A outpulls EMAIL COPY #B... when you test. THen you know what to use next time!!

    Always test, always tweak. Sometimes my best ideas have turned out to be losers and my stupidest ideas, have turned out to be real humdingers!!
  • Profile picture of the author paul nicholls
    paul nicholls
    i have always found that during the week at around 4 - 9pm EST works ok

    but then again that time frame works well for most things when it comes to mailings

    i would try every day and log your results and see what your results over over quite a few mailings at different times

    Paul
  • Profile picture of the author trevnkam
    trevnkam
    Originally Posted by celente View Post

    This is my tests, and my results afters doing 434 solo ads for different mailings and different sizes to different lists. TUES - WED always did the best.
    Wow...now that's a lot of mailings!
  • Profile picture of the author AndrewStark
    AndrewStark
    Test it out for yourself, and it all depends on who your target market actually is?

    For example if your offer is aimed at people in America and your selling lives in Asia they will have to automate the sending, vs someone who could just press send.

    For me personally the time / day is pretty low on the things to test, you should be worried about the big things such as Headline, Quality of The Gift, Position of The Button, and how many leads it takes to generate a sale via your marketing funnel.

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