Which is Cheaper, "Adwords-YouTube" or "Microsoft Adcenter"?

12 years ago

I think you might be asking the wrong question.

Cheaper rarely ends better.

Instead ask:

Which ad network would convert better for my niche, Adwords-YouTube or Microsoft Adcenter?

Then ask:
How can I tweak my campaign to hit maxmum ROI?

IMO, if you resort to paid advertising, I would focus on the conversion rate and not the cheaper end.

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talfighel

12 years ago

Originally Posted by debra

I think you might be asking the wrong question.

Cheaper rarely ends better.

Not necessarily. You can spend $0.30-$0.50 per click and be on top of page 1 for the search results and get a ton of traffic. That ton of traffic and expensive keywords can get you tons of clicks but 0 sales.

This has happened to me with Yahoo Adcenter.

There are many places online that you can get away with $0.05-$0.10 per click and still get better conversions with less clicks and less money spent.

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debra

12 years ago

Originally Posted by talfighel

Not necessarily. You can spend $0.30-$0.50 per click and be on top of page 1 for the search results and get a ton of traffic. That ton of traffic and expensive keywords can get you tons of clicks but 0 sales.

This has happened to me with Yahoo Adcenter.

There are many places online that you can get away with $0.05-$0.10 per click and still get better conversions with less clicks and less money spent.

There is a lot more to consider than the cost of a click. That's where you get into the demographics of the costumer. Geographic interests also play a role. Then there's the weight of the keyword(s) as far as commercial intent vs. non-commercial intent. Even the timing of your campaign can greatly distort the outcome of your ROI. Not to mention that user behavior is different between Google, Yahoo, and Bing.
Get any of those perimeters wrong and you will miss your objective. That is why I said you can't rely on cheap clicks for a decent return. It is a tricky business, that's why tracking and then tweaking is so important.

Personally, I prefer banners buys across respected, large, and diverse ad platforms. Banner buys have proven to be more profitable and quicker for me. An "on target" image can accomplish much more than words limited to 35 characters or so.

Your right, there are a multitude of places you can get "clicks" from for less money. If your targeting is on base you can get much better conversions. I still strongly believe that you have to know and understand your target audience before you can get them to convert. That puts a heavy emphasis on being able to track and then tweak your campaign accordingly.

Bottom line...

You'll set yourself up for disappointment if you focus on the cost per click alone.

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thunderbird

12 years ago

Originally Posted by talfighel

Not necessarily. You can spend $0.30-$0.50 per click and be on top of page 1 for the search results and get a ton of traffic. That ton of traffic and expensive keywords can get you tons of clicks but 0 sales.

This has happened to me with Yahoo Adcenter.

There are many places online that you can get away with $0.05-$0.10 per click and still get better conversions with less clicks and less money spent.

Google is over-priced, sucks, and is less effective than, say, Linkshare.

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smallbusinesstoolkit 12 years ago

Bing is definitely cheaper than adwords, but has lower search amounts and quality of search results is not that good.
But still worth using IMO.
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nadia miller

12 years ago

Adwords...is cheaper as compared to all......

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tagiscom

12 years ago

I think you might be asking the wrong question.

Cheaper rarely ends better.

Instead ask:

Which ad network would convert better for my niche, Adwords-YouTube or Microsoft Adcenter?

Then ask:
How can I tweak my campaign to hit maxmum ROI?

IMO, if you resort to paid advertising, I would focus on the conversion rate and not the cheaper end.

Yep, fair enough, but l am not questioning the quality, l know from other sources and the keywords that l am using that the traffic gained will convert.

I really just wanted to know how much cheaper Adwords-Youtube is over Bing advertising?

I don't want to pester my friends, if the software speculation is way off, and there is little difference?

Adwords...is cheaper as compared to all......

Thanks, Nadia, any chance you would have an idea, by how much?

Don't worry about conversion rates, etc, as said before l already know that, but don't have a good idea about true costs; how much does it typically cost to send 100 visitors to a YouTube video, (YouTube-Adwords) compared to sending 100 visitors to the same video with Bing advertising or Adwords if you don't use Bing?

Shane

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ryanmilligan

Banned 12 years ago

It all depends on the keywords to be honest...

Adwords might charge $3.12 per click for the keyword "bane batman", while AdCenter might charge $1.32.

Adcenter might charge $.88 a click for the word "batman costumes" while Adwords charge $.54.

Adcenter might charge $.21 a click for the keyword "batman movie clips" while Adwords charge $.47.

It all depends on the keywords - you pick a traffic source and stick at it until you've mastered it.

Now, you can get cheaper clicks by having landers and such that the traffic provider approves of, and by using high bidding techniques and such (but that's a whole different story)

(Just a note: I am not obssessed with batman, I am watching the film right now lol)

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tagiscom

12 years ago

It all depends on the keywords to be honest...

Adwords might charge $3.12 per click for the keyword "bane batman", while AdCenter might charge $1.32.

Adcenter might charge $.88 a click for the word "batman costumes" while Adwords charge $.54.

Adcenter might charge $.21 a click for the keyword "batman movie clips" while Adwords charge $.47.

It all depends on the keywords - you pick a traffic source and stick at it until you've mastered it.

Now, you can get cheaper clicks by having landers and such that the traffic provider approves of, and by using high bidding techniques and such (but that's a whole different story)

(Just a note: I am not obssessed with batman, I am watching the film right now lol)

Fair enough, but l really want to know the difference between Google YouTube-Adwords and Bing, for lets say the keyword "kitten juggling", etc.

Shane

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celente 12 years ago

Originally Posted by tagiscom

, for lets say the keyword "kitten juggling", etc.

Shane

stop giving out all the good niche ideas on the forum dude. :p
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Mike Hill

12 years ago

Why don't you use your super duper secret traffic source in your WSO?

Also, why would you strictly want "the cheapest" traffic source? That's not the right question at all. You should be thinking along the lines of "best converting" traffic sources.

That being said, it all comes down to your offer. The offer will be the determining factor in which traffic sources is the best and cheapest. But then again why not follow your own advice you are selling to others in your WSO?

You say:

Image not having to hit your head against a brick wall for years on end trying to figure out how to find and capitalize on profitable, high volume traffic, (it has taken me almost 4 years to figure this out)!

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getdong

12 years ago

I don't feel my ads on youtube are very targeted and I find it costs me more money than microsoft. THat said I'm not a huge fan of microsfot but having some problems with my adwords account at the moment and they are being a nightmare to deal with.

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markwilson4074

12 years ago

Adcenter is BIG NO NO to me as it suspends account randomly and all your efforts are lost in no time!

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celente

12 years ago

adwords gives us the dry chits.

Its funny cause since moving to adcenter / bing our profits have gone up. They are not as good as they use to be, as everyone getting hammered from google are going over there, but still its cheap to test and you do very well if you know what you doing. Comes with many hours of testing and tweaking, but that is what us marketing dudes do! Test and tweak, for better results.

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O0o0O

12 years ago

My experience is that Adwords is more expensive than AdCenter, but Adwords has a lot more traffic coming in at a higher velocity. On the other hand, Adwords YouTube video sponsorships can go as low as 1 cent per view. So it all depends what you're looking for.

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ZypreX

Banned 12 years ago

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tagiscom

12 years ago

Why don't you use your super duper secret traffic source in your WSO?

Also, why would you strictly want "the cheapest" traffic source? That's not the right question at all. You should be thinking along the lines of "best converting" traffic sources.

That being said, it all comes down to your offer. The offer will be the determining factor in which traffic sources is the best and cheapest. But then again why not follow your own advice you are selling to others in your WSO?

You say:
Quote:
Image not having to hit your head against a brick wall for years on end trying to figure out how to find and capitalize on profitable, high volume traffic, (it has taken me almost 4 years to figure this out)!

Because that system is based on making sure that the product you are developing has the traffic volume there first before proceeding! It doesn't cover PPC, ect in depth. Or YouTube!

I don't feel my ads on youtube are very targeted and I find it costs me more money than microsoft. THat said I'm not a huge fan of microsfot but having some problems with my adwords account at the moment and they are being a nightmare to deal with.

What else is new, Adwords is a nightmare to deal with, but they have the traffic that has the most life in it!

If you are doing "make money" or "at home businesses", then you are walking in thin ice, with Adwords! :rolleyes:

Adcenter is BIG NO NO to me as it suspends account randomly and all your efforts are lost in no time!

Surprising thing to say, l have found that they are very lenient, and only get nasty if you push their rule book. You would have to push the rule book repeatedly to get suspended; Adwords will suspend first and ignore later!

Quote:
Originally Posted by tagiscom

, for lets say the keyword "kitten juggling", etc.

Shane

stop giving out all the good niche ideas on the forum dude.

Hmmmm, let the cat out of the bag, (or kitten)! :rolleyes:

My experience is that Adwords is more expensive than AdCenter, but Adwords has a lot more traffic coming in at a higher velocity. On the other hand, Adwords YouTube video sponsorships can go as low as 1 cent per view. So it all depends what you're looking for.

Thanks for that advise, it looks like it is worth trying out, YouTube-Adwords!

Shane

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Randall Magwood

12 years ago

Google Adwords is best, but Microsoft Adcenter can be very good for you depending on the niche that you are in. Too bad you got your Adwords account suspended... welcome to the club.

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bassem

12 years ago

go with ad center in anyways. google will slap you sooner or later even you think you did everything right , someday you will wake up and find that they screwed the most successful compaign you ever did by shuting down your account ....

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Which is Cheaper, "Adwords-YouTube" or "Microsoft Adcenter"?

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