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The Dreaded Buy Now Button...

by zspuckl
8 replies
So I am building an amazon affiliate site, it's taking a little while, but that's okay, I am enjoying the journey. Anyways I have a few different style reviews set up, but I haven't made enough sales as a metric, so I figured I would throw the question here.

Do I use the amazon buy it now button, or not? I have heard some info from both sides but would love to get feedback from those that are using it, have used it, or refuse to use!

Thanks Everyone!
#button #buy #dreaded
  • Profile picture of the author Mr. Ken Russell
    Not most of the time no. I usually follow up with a review then hyperlink a "click here to check it out" or "click here for more reviews". That should get you a better CTR.
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  • Profile picture of the author TheArticlePros
    [DELETED]
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    • Profile picture of the author zspuckl
      Originally Posted by JaRyCu View Post

      I personally believe you should use an inline link inside the bottom paragraph AND the top paragraph.


      For example, on this page from your site, your last paragraphs read



      I would change the very last paragraph to be more like this:



      That's not a link; I just colored it to look like one. You see where I would've put the link inline though, right? That's in your conclusion paragraph and it's a natural reaction, as long as you quit writing in passive voice, to click that link and see where it leads.

      -- j
      Do you think I should still have a blaitant, click here to see the best prices and reviews link then?
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  • Profile picture of the author TheArticlePros
    [DELETED]
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    • Profile picture of the author zspuckl
      Originally Posted by JaRyCu View Post

      Not if you're goal is to provide seemingly un-biased reviews.

      -- j
      So how do I seem less biased, do I shoot one down?
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  • Profile picture of the author Randall Magwood
    I used to use the Amazon button on my site for a previous site that i used to earn. It was very highly converting - better than Paypal and Google Checkout. I think you should include it on your site... along with a Paypal button - just to give your prospects and customers their preferred method.
    Signature
    ==>> Free book reveals make money with affiliate marketing
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  • Profile picture of the author JackTheFrost
    I don't even use a button on my Amazon sites and it always converts well.I just have a text saying something like "Click here to read more about [product name]".
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by zspuckl View Post

      So how do I seem less biased
      By being less biased!

      The overall picture here is that you're a little too close to "trying to sell", instead of just "trying to pre-sell", which ("paradoxically"? No, not really ...) produces more sales. Jason's suggested wording above is a classic example of pre-selling.
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      • Profile picture of the author zspuckl
        Originally Posted by Alexa Smith View Post

        By being less biased!

        The overall picture here is that you're a little too close to "trying to sell", instead of just "trying to pre-sell", which ("paradoxically"? No, not really ...) produces more sales. Jason's suggested wording above is a classic example of pre-selling.
        I guess it was that easy lol, I think that just being honest and adding a Pros and Cons section is going to help with my CTR and my conversion!
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