Google only give us %?
Guys
I thought Google paid about 66% out when someone clicks on our ads. However, in their latest quarterly financial statement, they imply they pay only 26%!! It says:
"TAC - Traffic acquisition costs, the portion of revenues shared with Google's partners, increased to $2.77 billion in the third quarter of 2012, compared to $2.21 billion in the third quarter of 2011. TAC as a percentage of advertising revenues was 26% in the third quarter of 2012, compared to 24% in the third quarter of 2011"
So...they only pay us 26% of a click?
I thought Google paid about 66% out when someone clicks on our ads. However, in their latest quarterly financial statement, they imply they pay only 26%!! It says:
"TAC - Traffic acquisition costs, the portion of revenues shared with Google's partners, increased to $2.77 billion in the third quarter of 2012, compared to $2.21 billion in the third quarter of 2011. TAC as a percentage of advertising revenues was 26% in the third quarter of 2012, compared to 24% in the third quarter of 2011"
So...they only pay us 26% of a click?
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