Windows 8, good for internet marketing or not so good?

9 replies
The new Windows 8 is set to launch this Friday the 26th and I am curious if any IMers plan to upgrade.

If you haven't really checked Windows 8 out yet, this video review pretty much breaks it down to where you can see what it's all about.

Windows 8 Review - Walt Mossberg - Personal Technology - AllThingsD

Personally, I can't say I am too happy about how drastic the changes are. From the very first mainstream operating systems that Microsoft built there has always been a sense of continuity between the new and the old. There were differences and improvements but what I was used to was essentially still in the right places. I guess all in all, from a PC repair business owner's perspective, this isn't going to aid me in selling new systems like I hoped it would. To be honest, I hadn't really checked into 8 until just recently to see how different it was going to be.

The learning curve and ability to service tablets, phones and more laptops is increasingly seeming like a priority for my main business and it's future. Desktops seem like they may be going the way of the dodo for real. Even PC gaming seems to be leaning away from high powered desktops with lots of expensive parts to be sold and installed by guys like me, which is where most of my money has been made.

Console gaming seems to be the way of the future. It will be sad to see that era go and a lot of companies that build PC specific parts will go with it if it happens. Not to say it is set in stone or right around the corner, just that when I take a look around at all the laptops I now service and then see this new Windows 8 roll into the picture, the times they are a changin'. 8 out of 10 laptops that come through my shop cannot run much at once. Even the quad cores have their limits and with a laptop, you really can't upgrade much.

Oddly though, in my experience, a lot of people still use their laptop in a stationary setting and buy an external keyboard and mouse. I couldn't tell you how many times I have setup an external screen, mouse and keyboard to run off a laptop where the customer's desktop used to be. It hasn't ever made any sense to me. Laptops are less efficient, prone to more problems and on the price paid/performance scale, desktops still win. To each their own though, I think I will always prefer a desktop for getting the majority of my work done. I have a few laptops and they do not provide the mindset or the convenience needed to really get down to work when building a new website or designing the boatloads of graphics and videos I create.

From an internet marketing perspective, I am definitely not sold on App style programs and touch screens being useful for building websites and designing graphics. The precision of a mouse is crucial to graphic design, especially in a program like Photoshop. I have used plenty of touch screen all in one PCs, tablets, phones etc but they all seem a little clunky and in need of big buttons and simple movements on screen. Perhaps it is just a fear of change but right now, I really don't see the touch style being very useful for this business and fitting into the way many of us have developed our own productivity, content creation and overall process from idea to online market.

Not sure this thread will go anywhere but I am curious if any of you are already using a tablet to create. It seems to me the tablet style is more useful for just checking things, looking at things or making minor changes. The time it takes to create websites, products and graphics depends greatly on your system and it's speed. Especially if you're using big resource hogging programs like Photoshop, 3D environments, Dreamweaver, After Effects, Power Point, Illustrator, etc etc etc. Just video creation alone needs a lot of power for efficient rendering and editing.

I just don't see it being better with touch style.

Thoughts?
#good #internet #marketing #windows
  • Profile picture of the author solidgoldextra
    I was thinking the same thing too. I actually found this thread from a Google Search on the matter. I have felt bombarded with Windows 8 advertisements recently, so I started considering it again.

    I had tried Windows 8 already in beta, then Release Preview. Frankly, I still don't get it. Windows 8 is a great OS for a touch screen, tablet or surface device. For anything else it is rubbish IMHO. How is it better than Windows 7, or Windows XP for that matter? I know there are a few changes in UI design, Explorer capabilities, and other features (side note: forget the Start Screen. It is a distraction, work deterrent and a disaster in my opinion).

    I simply don't see how all those features will aid the serious IMer looking at creating some niche or authority sites very quickly. The built in email, skydrive document storage, etc, on the Start Screen is great. But only if one has ONE of everything. What happens when you need to review 5 aggregated email accounts? Well, then you need Outlook, which is more difficult to get at, thanks to the Start Screen.


    I developed Microsoft oriented applications in a past life, and I've only recently started my IM journey. The landscape for Windows developers is changed with Windows 8. Greatly so. I think apps specifically for IMers will come, but not yet. We're all too busy cranking out websites, trying to catch the next wave to care what Microsoft is doing. I still run Windows XP for my IM activity. Windows 7 is a good contender, but Windows XP isn't broken yet, so why fix?

    Plus there's no time to tinker with OS (as I love doing), when there's all that SEO to play with. I prefer to tinker with that instead (SEO), and perhaps make some money as a result.

    My personal verdict? Forget Microsoft marketing tactics and leave Windows 8 alone for now. Focus on what works. Windows XP. If you're adventurous, try Windows 7 64-bit.

    The best IM OS will be the one we IMers develop for ourselves, which will have firefox, thunderbird, multicast emails and a Wordpress staging platform built in!
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  • Profile picture of the author Michael Ten
    I'm not sure yet. I think that it is too early to tell right now.
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  • Profile picture of the author mesmerx
    My motto: You can't build a successful online business with anything but a Windows XP, 7 system. Especially because almost all business/marketing software is designed for Windows).

    Forget about MACs (their keyboards alone are enough to slow your design down - like no Backspace, Print Screen, Page Up/Down keys).

    Forget about Tablets. Only useful for checking stuff or what your site will look like from customer end.

    I'd be homeless if it wasn't for almighty Windows XP, 7 (either of the two).
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  • Profile picture of the author locke815
    It's definitely too early to tell. Give us about 2 months and we'll know.
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  • Profile picture of the author TerranceCharles
    Most of the new operating systems are a drain on your PC memory with sluggish loading and memory hogging applications. I'm still using Windows XP with a LOT of ram and good video card, just keeping it basic. Especially when I have like 30 browsers and couple apps open at one time, and just make sure your internet speed is top notch, I prefer to stay away from getting something because it's new. What's working now is fine for me
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  • Profile picture of the author GarrieWilson
    Gaming systems are increasing in popularity again in my experience. I have a few friends who recently went from consoles to PCs. A few years ago they said "never" but they like the online games.

    As for Windows 8, the hybrid OS has potential for IM. Especially if you develop aps.

    My crystal ball, unfortunately, tells me everything is going to digital purchase and more mobile devices. Which as a consumer I hate because I can't resell it when I'm done. One of the reasons I don't by MP3s.

    -g
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  • Profile picture of the author troy23
    The choice of operating system should make no difference to your IM efforts.
    None whatsoever.
    I've been doing business online since the days of Win 98.
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