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"Not Provided" is NOT cool

by aprilm
5 replies
What does it mean when you log into your Google analytics account and some of your search terms say " not provided"? Are these people who arrived at your site while signed into their Google account? Why does Google Analytics do this? Any insight will be helpful because it is so frustrating, as the bulk of my search terms say"not provided"

Thanks in advance!
#cool #not provided
  • Profile picture of the author RogueOne
    Originally Posted by aprilm View Post

    What does it mean when you log into your Google analytics account and some of your search terms say " not provided"?
    It could be many reasons.

    I have a lot of Eastern European visitors that show up as IP only. Sometimes visitors won't have java enabled. Searchers might be coming from Google powered searches that are not on Google's domain.
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    • Profile picture of the author John Romaine
      Originally Posted by RogueOne View Post

      It could be many reasons.

      I have a lot of Eastern European visitors that show up as IP only. Sometimes visitors won't have java enabled. Searchers might be coming from Google powered searches that are not on Google's domain.
      It has nothing to do with that.

      Its Google users that are logged into Google.

      "If the a visitor is signed in to a Google account, however, Keyword will have the value “(not provided)”."

      About Traffic Sources - Analytics Help

      ...and to the OP, you're right. It's not cool.
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  • Profile picture of the author brentb
    Maybe they have opted out of Google Tracking? You can do this... no idea what it shows up like.
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  • Profile picture of the author ronnieavelino
    Originally Posted by aprilm View Post

    What does it mean when you log into your Google analytics account and some of your search terms say " not provided"? Are these people who arrived at your site while signed into their Google account? Why does Google Analytics do this? Any insight will be helpful because it is so frustrating, as the bulk of my search terms say"not provided"

    Thanks in advance!
    Hi there,

    I think you may try to read this post Google's (not provided) One Year Later | RKG Blog
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