When it comes to the phrase warm market, typically we think about friends and family. What most of us don't realize is that your cold market can also turn into warm market by building relationship and becoming friends. Do you take the time to build relationship with people, or do you just pitch and pray that you get a sale or two? If you build a good relationship with people, then they will stick around for other things that you have to offer in the future (assuming it is great product).
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