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Sending out Opt-in Emails

by PDRFlipper
3 replies
My company has a launch coming up, and over the years I have compiled a 20,000 person mailing list from various sources. Is it legal for me to send an email out to that list asking them to sign up for my mailing list? I am not trying to sell them anything, I am simply asking if they would like more information.

Any advice?
#emails #optin #sending #signup
  • Profile picture of the author betterwtveter
    It depends on how old the list is. If you have not contacted them for a while they may have forgotten you. But be easy on the first few emails to see how your responds is, but I would say it is ok to use the list.
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  • Profile picture of the author fenixpro
    Hello Op,

    Actually, unsolicited emails to anyone without them opting in first is technically considered spam from my understanding. In fact, a lot of offline marketers will sometimes call a prospect first and ask permission to email!!

    This is why you cannot import lists into email marketing programs generally unless they are coming from existing databases where it's assumed those people elected to be on your list (like LinkedIn, etc.).

    That said, what you are talking about doing is done every day on a much larger scale than you are planning and there are a lot of times no problems.

    If you are going to do this, you must make sure you are CAN SPAM compliant - which is relatively simple - except for the part you are skipping (getting their permission first :0). The two main things to make sure you have would be your contact/address info in the email, as well as a clear option for the receiver to be taken off of your list.

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    • Profile picture of the author PDRFlipper
      @Fenixpro, here is an example of the email I want to send (minus my personal information)

      Are You Interested in Receiving Information About xxxxxxxx?

      The xxxxxxxx landscape is changing quickly and some professionals are often eager to get well-presented, accurate and timely information about xxxxxx . Are you in that group?

      xxxxxxx, specializes in providing training for today's professionals so that they can operate legally, ethically and profitably in the area of xxxxx.

      We have a special training event coming up. If you do not wish to receive it, this will be your last mailing. If you would like to receive this information, please reply by clicking the link below:

      XXXXXXXXXXXXXXXXXXXXXXXXXXXX

      Sincerely,
      XXXXXXX
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