The Famous Opt-In to Sales Page Process

15 years ago

Few ways of doing it that work the best so I will list them here

1. Opt in page give away something free of value then sell to this list in a weekly newsletter
2. Opt in page something of value then upsale that free product to a full product with a one time offer after they opt in
3. Opt in page give away a free secret after they opt in tell them like this secret i have 7 more send it out in a 7 week auto responder on a weekly fee of $10

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Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)

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Amitywill

15 years ago

What I recommend doing is to send them to a
page that says

"Thanks for subscribing, please check
your email in a few minutes and click
the confirmation link to get your report.
While you are waiting click the link below
to checkout this product I recommend"

Then have a link to the product.

Something along those lines should work good.

Will Cooper

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Vanquish

15 years ago

I know this method will create opt ins but after the op in will it create a relatively high conversion sales rate?

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Nothing to sell, only value to give and new knowledge to learn.

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Amitywill

15 years ago

Originally Posted by Vanquish

I know this method will create opt ins but after the op in will it create a relatively high conversion sales rate?

Not that high but you may get a few sales.

I wouldn't expect more than a 0.5% conversion
rate from the people that click through to
the product you recommend on the thankyou page.

But it's still worth doing

Will Cooper

Thanks
1 reply

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Robert Puddy

15 years ago

Originally Posted by Amitywill

Not that high but you may get a few sales.

I wouldn't expect more than a 0.5% conversion
rate from the people that click through to
the product you recommend on the thankyou page.

But it's still worth doing

Will Cooper

Your kidding me right?

My whole busness model of a very high 6 figures (not hit 7 figures yet) hinges on this very strategy.

And I know Mike F made 7 figures using it, its what Buttefly marketing and my own Launch formula marketing were designed to do.

Robert

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Amitywill

15 years ago

Originally Posted by Robert Puddy

Your kidding me right?

My whole busness model of a very high 6 figures (not hit 7 figures yet) hinges on this very strategy.

And I know Mike F made 7 figures using it, its what Buttefly marketing and my own Launch formula marketing were designed to do.

Robert

I think you're talking about promoting an offer
after someone has already purchased a product.
Which would of course convert better because
the person has their barriers down and is in a
buying mood.

However I was talking about and I think the op was talking
about general subscribers that sign up for a free
report of some sort. And in this case the conversions
simply wont be very high.

Sorry if you got confused.

Will Cooper

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SeanSupplee

15 years ago

Vanquish it all depends on how your write and whos on your list the goal here really is to get someone excited and wanting more keep them wanting more. Pull out their credit card and nail them with a $10 sales but then upsell them to $15 or $20 every dollar counts and the best time to make a sale is once they have already committed to it

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Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)

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Derek_The_Nomad

15 years ago

If you were going to send a person straight from the opt-in form to a sales page, how would you set it all up?

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jasonl70

15 years ago

Originally Posted by Derek_The_Nomad

If you were going to send a person straight from the opt-in form to a sales page, how would you set it all up?

I use aweber, and it's simply a matter of using your affiliate link as your 'thank you' page (this is one of the settings in aweber).

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-Jason

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Derek_The_Nomad

15 years ago

Originally Posted by jasonl70

I use aweber, and it's simply a matter of using your affiliate link as your 'thank you' page (this is one of the settings in aweber).

Thanks Jason, but I mean how you'd design the whole process so it makes sense to the customer. I know how to do it with Aweber. Sorry if that wasn't clear.

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My blog on information publishing & marketing: http://derekjohanson.com

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jasonl70

15 years ago

Originally Posted by Derek_The_Nomad

Thanks Jason, but I mean how you'd design the whole process so it makes sense to the customer. I know how to do it with Aweber. Sorry if that wasn't clear.

actually, I just droppped them on the page cold (I don't use double opt-in, so I don't use any sort of "check your email" page). A somewhat better apporach would probbaly be to use a 'thank you' page that also says something like "please wait while we redirect you to an important resource", then do a meta refresh after 5 seconds.

I am currently getting ready to test a "thank you" page that uses a product review video I put together (which auto-forwards to my affiliate link at the end). This one has me excited

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-Jason

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phish3rz

15 years ago

I find if you provide the user with alot of exciting, bright graphics relating to the "After Opt-in" product your trying to sell it works very well. I tried this a couple of weeks just by testing and my conversions went up nearly 4.5%

Doesn't seem much but when im selling the product for over $300 it works very nicely.

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blogonator 15 years ago

I usually use a viral OTO page to get even more traffic to my sites. Its a unique but proven strategy.
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- Derek_The_Nomad 15 years ago
  
  Originally Posted by hidman
  
  I usually use a viral OTO page to get even more traffic to my sites. Its a unique but proven strategy.
  
  Can you give me an example of what a viral one time offer page would be?
  
  Thanks
  
  1 reply
  
  Signature
  
  Full-time product creator & advisor. Full-time traveler.
  
  My blog on information publishing & marketing: http://derekjohanson.com
  
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  BrianMcLeod 15 years ago
  
  Originally Posted by Derek_The_Nomad
  
  Can you give me an example of what a viral one time offer page would be?
  
  There are a few clever and not so clever ways to do this...
  
  One method involves offering a really appealing discount or free download requiring that the buyer immediately "invite" a certain number of people using a tell-a-friend script. They tell 7 friends and get to download a video, report or use a discounted purchase link.
  
  Another trend I'm seeing more of involves automatic social media posting, like tweeting & retweeting of messages, etc. Smart.
  
  The really clever marketers do the work to make the invitation cool enough that the sender WANTS to share/send it, as opposed to feeling like a toll-gate. The offer becomes a fun promotion that people... gasp... enjoy participating in.
  
  And then there are the clumsy, half-baked implementations that irritate, annoy and cause random warrior forum posts.
  
  It ain't the notes you play, it's how you play them that make music.
  
  Best,
  
  Brian
  
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  Brian McLeod
  
  Direct Response Copywriting
  
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WinsonYeung

15 years ago

I myself will redirect them to a one time offer of mine. And then once I have gotten his email, I will send him a bonus to download and recommend him my affiliate product

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jasonl70

15 years ago

I've done this, but I have better success when I also promote the product in a 'ps' at the bottom of my autoresponder messages. I don't recall the exact number, but I think it's an average of 6 or 7% conversion when I do both. *this is as an affiliate

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-Jason

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JayXtreme

15 years ago

I almost always have an offer on my thankyou pages..

When you setup your autoresponder (AWeber for example) you can specify an URL for the thankyou page.. I change this to a custom page that I build with a very enticing offer on it.. Works fantastically well, considering that the space is usually reserved for a simple thank you and confirmation instructions.

Peace

Jay

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jasonl70

15 years ago

FWIW, I was getting 3% converions on my own very ugly OTO thank you pages. I had to pull it though, as the product was just to dated.

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-Jason

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kdsm100

15 years ago

As a newbie to IM this is all great information. And the different methods may work differently depending on the product, offer, etc. The one thing that I have had drummed into my head about IM is "test, test, test."

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nickj224

15 years ago

Isn't it harder to get affiliates to promote your product if you are showing them an optin form instead of a sales letter first?

If I'm promoting something for someone else, I don't do it unless there is no optin form on the landing page... I don't want to help someone else build their list without getting a definite kickback up front.

Also, if you use a sales letter up front and then an optin after purchase for a free bonus or whatever.... won't that list be much more responsive since it is made of proven buyers?

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