Drastically Changing Content - A Bad Idea?
Therefore, the content will be better than before, and users will most probably find it more valuable, which can only be a good thing. I'm ranking highly as it is but, as we all know, that means nothing when the conversion rate is low - which is the reason why I'm changing the content.
However, in your experience, will this damage my rankings? It's logical to think that I will lose my rankings, and then in a few weeks rank higher than before, which is something that I'm okay with...
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