Best price for selling an ebook on Clickbank?

Profile picture of the author myrna by myrna Posted: 10/23/2012
Hi everyone!

I have an ebook on Clickbank, in the weight loss niche, selling for $47. It's been for sale for 10 days now, and managed to sale just one copy (I drove around 500 clicks to it, so far). And I'm thinking it's too pricey and this could be one of the reasons why it's not selling.

So I want to run a promotional campaign with a lower price (and create urgency for buying, this way), but not sure what price to set to it. I'm thinking somewhere along $17.00 or $19.00. Perhaps you could help me?

What is the sweet spot for an ebook's price on Clickbank?

Thank you!
#clickbank #ebook #price #selling

  • Profile picture of the author Soulstreak
    Soulstreak
    It is true that you might be able to find a better product to sell for cheaper. Your current ebook made you almost 10 cents to the click which might be acceptable. I wouldn't say that the ebook is too far overpriced, then again I don't know what is in it.
  • Profile picture of the author yukon
    yukon
    It's not the price, it's the lack of targeted traffic.
  • Profile picture of the author Lenovo
    Lenovo
    Increase share for affiliates. Also exit pop with discount.
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by myrna View Post

    What is the sweet spot for an ebook's price on Clickbank?
    It depends on the traffic source and how well pre-sold the people are through email relationship building before they get to the sales page.

    It's possible that you wouldn't have a sale at $17 either.

    It's also possible that with traffic from the right source, with whom the right pre-selling relationship has been built, that you might sell plenty for $67.

    Don't assume that it's about the price!

    Originally Posted by yukon View Post

    It's not the price, it's the lack of targeted traffic.
    This was my instinctive reaction, too. (Especially if you include, as part of "targeted", an allowance for their relationship with the person who sent them to the sales page).

    See if this post helps you, Myrna. It was designed for affiliates, but it's substantially the same for a vendor, too, and for exactly the same reasons (the second and third bullet-point apply, anyway): http://www.warriorforum.com/main-int...ml#post7110523

    Originally Posted by Lenovo View Post

    Increase share for affiliates. Also exit pop with discount.
    This has nothing to do with it at all. There's no point in a vendor trying to attract affiliates without a proven conversion-rate first. Because even if you attract some, if the sales page isn't already known and proven to convert targeted traffic, you won't keep them anyway.

    And an exit pop-up with a discount will produce an instant rejection from many serious, pro-affiliates, anyway.
  • Profile picture of the author myrna
    myrna
    Thank you all for your answers, they're very helpful to me!

    Originally Posted by Soulstreak View Post

    It is true that you might be able to find a better product to sell for cheaper. Your current ebook made you almost 10 cents to the click which might be acceptable. I wouldn't say that the ebook is too far overpriced, then again I don't know what is in it.
    @Soulstreak I forgot to mention it's a self published ebook, I wrote it I chose the diet cocktails niche and it's basically a 60 page guide for women who want to lose weight, but also have a cocktail every now and then. I have a few recipes in there, lots of tips, 'how to's and Q and A's.
  • Profile picture of the author myrna
    myrna
    Originally Posted by yukon View Post

    It's not the price, it's the lack of targeted traffic.
    I'm thinking it could be that too, but I wanted to test with the price first (seemed faster).

    Originally Posted by Cool Hand Luke View Post

    You need to give more information. Without seeing the product itself, the offer, the sales copy, where you are getting traffic from, etc, any advice would be pure speculation.
    The product is here: Dieting Cocktails | Everything you need to know about reducing the calories in your cocktails!. The sales page isn't the best, I know that - it's my first ebook and first IM product, so I'm learning. I made the sales page myself and will make some improvements, because I know it lacks a few important elements (like an opt in form, urgency for buying and even better calls to action).

    The traffic comes from a small list on weddings (100+), a few gigs on fiverr, my twitter account (with targeted followers and kwds), a few targeted facebook posts on other pages - and that's about it.

    Originally Posted by Lenovo View Post

    Increase share for affiliates. Also exit pop with discount.
    It's 50% now, I'm not sure if I should set it to 75%. I could test it, though.

    Originally Posted by Alexa Smith View Post

    It depends on the traffic source and how well pre-sold the people are through email relationship building before they get to the sales page.

    It's possible that you wouldn't have a sale at $17 either.

    It's also possible that with traffic from the right source, with whom the right pre-selling relationship has been built, that you might sell plenty for $67.

    Don't assume that it's about the price!



    This was my instinctive reaction, too. (Especially if you include, as part of "targeted", an allowance for their relationship with the person who sent them to the sales page).

    See if this post helps you, Myrna. It was designed for affiliates, but it's substantially the same for a vendor, too, and for exactly the same reasons (the second and third bullet-point apply, anyway): http://www.warriorforum.com/main-int...ml#post7110523



    This has nothing to do with it at all. There's no point in a vendor trying to attract affiliates without a proven conversion-rate first. Because even if you attract some, if the sales page isn't already known and proven to convert targeted traffic, you won't keep them anyway.

    And an exit pop-up with a discount will produce an instant rejection from many serious, pro-affiliates, anyway.
    You make a very good point, Alexa! I haven't yet built any relationship with the audience, I had an opt in form before launching the product (it was on the 'coming soon' page) and got 8 email addresses. I sent them one email with tips and useful info, for promoting my ebook, but that's all so far, because 8 is too small number for now.

    Your post is very helpful to me, especially the list building essentials. It's yet another proof that I really need to work on building a list, first of all.
    So first step, I will add an opt in form on the sales page, where I giveaway one or two chapters of the ebook, and start driving traffic to get optins. This should contribute to increasing sales, too.

    I'm also thinking of running a clickbank promotion, with a lower price, for a week or two. See how that works, see if there's a significant difference in conversions.

    Thanks a lot for all your helpful advice - and if there are any more suggestions, I'll be sure to follow them! I'll keep you posted with future results!
  • Profile picture of the author EasyMoneyDre
    EasyMoneyDre
    I have found that prices that ends with $7 tends to work well - if it's not too expensive and you have good traffic / affiliate share, then it'll work.
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by myrna View Post

    Your post is very helpful to me, especially the list building essentials. It's yet another proof that I really need to work on building a list, first of all.
    Yes, very hard to sell ClickBank products without this.

    http://www.warriorforum.com/main-int...ml#post6123982

    Originally Posted by myrna View Post

    So first step, I will add an opt in form on the sales page, where I giveaway one or two chapters of the ebook, and start driving traffic to get optins. This should contribute to increasing sales, too.
    Yes, this can be a great way to test and improve your conversions.

    Note, though, that when you want affiliates, you'll definitely need a sales page without your opt-in on it, for all the reasons explained by so many successful affiliates in threads like this one: http://www.warriorforum.com/main-int...oduct-opt.html

    Originally Posted by myrna View Post

    I'm also thinking of running a clickbank promotion, with a lower price, for a week or two. See how that works, see if there's a significant difference in conversions.
    Ah well, you have the "testing spirit" anyway, which always speaks highly of people's chances. Good luck!
  • Profile picture of the author WinstonTian
    WinstonTian
    Myrna, the price is im$portant, but your
    copy and strategy can make a larger
    difference in conversions.

    Try to funnel your interested prospects to a
    squeeze page, so you can build a
    relationship and continuously sell your
    product to them... This way, not all 500 will
    disappear.

    You may even segment the list and see who
    doesn't buy, and then send them a
    "downsell", which may be a reduced
    product at a lower price.

    Winston Tian
  • Profile picture of the author Bruce NewMedia
    Bruce NewMedia
    Originally Posted by myrna View Post

    ....The sales page isn't the best, I know that - it's my first ebook and first IM product, so I'm learning. I made the sales page myself and will make some improvements, because I know it lacks a few important elements (like an opt in form, urgency for buying and even better calls to action).
    I would not bother testing PRICE until you have improved the sales page.

    The items you mention are not merely "a few important elements", they are important. The biggest element missing though, is PROOF.

    I'll just mention one thing: The page seems to me not to make a BELIEVEABLE case that this 'drinking diet' is even a diet.

    It seems to be saying, "remain on whatever diet you're on, and you can still drink alcohol."...the whole thing lacks credibility. Is there anyone with a science background or medical expertise that can prove any of this?

    The close is full of contradictions. For example, you write:
    "It’s not that you should listen to me, but if you’re really serious about having the right information and making a change, then I’m your gal."
    "Trying anything else would be a waste of time, trust me. I’m probably one of the best prepared people in the field of diet cocktails and now I’m here for you."

    So, should I listen to you, or should I not?
    _____
    Bruce
  • Profile picture of the author Bill Jeffels
    Bill Jeffels
    There are so many reasons why your product may not be converting.

    I’ll talk about the sales page. You need to test different headlines and sub-heads. You’re going for a question in your headline.

    Try using a “How To” headline and then open with your question in the deck copy. I see your trying to get them into the yes mode, that’s good.

    Make sure in your body copy you answer your prospects objections. Let them know what the book is going to do for them. Let them know why they absolutely need to buy your book.

    I noticed you don’t have a P.S. Add a P.S. and sum up all your products benefits in the PS and everything your book is going to do for them. Your PS should be like a second headline. Restate your guarantee and risk reversal of ordering.

    Good luck,


    Bill


    .
  • Profile picture of the author Steven Wagenheim
    Steven Wagenheim
    You've already been given so much good advice, especially about credibility
    with your sales page. If people don't believe what you're saying, it may not sell
    at ANY price.

    You need to look at your entire process.

    Pre-sell - How did you get people to the page?

    Sales Page - How effective is it really?

    Follow Up - Are you building a list to contact these people again?

    There's a lot more to selling a book on anything than just the price.
  • Profile picture of the author myrna
    myrna
    Thank you so much everyone for your advice! I rewrote my sales page almost entirely and applied everything you mentioned: Dieting Cocktails | Everything you need to know about reducing the calories in your cocktails!.

    I haven't yet lowered the price and had a JV with a fitness trainer who sent it to his list of a little over 1000 clients (whom he sends daily emails with tips & offers). I only had 51 clicks from him and nobody bought. Just one person clicked to the payment form. He says he had some feedback regarding the price, that they'd be interested, but the price is too high.

    Originally Posted by WinstonTian View Post

    Try to funnel your interested prospects to a
    squeeze page, so you can build a
    relationship and continuously sell your
    product to them... This way, not all 500 will
    disappear.
    Winston Tian
    I installed an optin form and offer 1 free chapter for whoever signs up. I only had one optin so far.
    I fear that directing them to a squeeze page, before they get to the clickbank payment form, might be too much to do and they could quit before buying... does that make any sense?

    Originally Posted by Bruce NewMedia View Post

    I'll just mention one thing: The page seems to me not to make a BELIEVEABLE case that this 'drinking diet' is even a diet.

    It seems to be saying, "remain on whatever diet you're on, and you can still drink alcohol."...the whole thing lacks credibility. Is there anyone with a science background or medical expertise that can prove any of this?
    _____
    Bruce
    Your feedback helped me a lot. I changed most of the text towards what you said, I specified the diets that allow alcohol, I came up with a solution for those that don't, I basically offered them reasons to buy regardless of the diet they follow. All based on the fact that most people, at some point, want to enjoy an alcoholic drink (birthdays, new year's, holidays), so they should do it with minimum 'damage' to their weight loss plan.

    Originally Posted by Bruce NewMedia View Post

    Is there anyone with a science background or medical expertise that can prove any of this?_____
    Bruce
    No, there is only a calorie-based selection of cocktails, starting from the assumption that the less calories and sugar in it, the better for the diet.

    I have no endorsements so far, but I am preparing a collection of interviews on alcohol vs. weight loss, with nutritionists, fitness instructors and bartenders. These will be posted on the website I'm building as we speak - and I'm hoping it will become an authority, a few years from now. At least this is the plan

    Originally Posted by Bill Jeffels View Post

    There are so many reasons why your product may not be converting.

    I’ll talk about the sales page. You need to test different headlines and sub-heads. You’re going for a question in your headline.

    Try using a “How To” headline and then open with your question in the deck copy. I see your trying to get them into the yes mode, that’s good.

    Make sure in your body copy you answer your prospects objections. Let them know what the book is going to do for them. Let them know why they absolutely need to buy your book.

    I noticed you don’t have a P.S. Add a P.S. and sum up all your products benefits in the PS and everything your book is going to do for them. Your PS should be like a second headline. Restate your guarantee and risk reversal of ordering.

    Good luck,


    Bill

    .
    Bill, thank you! I think I applied all your suggestions and I would be very grateful for your feedback on the current sales page, whenever you find the time!

    Originally Posted by Steven Wagenheim View Post


    There's a lot more to selling a book on anything than just the price.
    It's definitely true and I'll back it all up with the website I'm building (it will be online this week, hopefully), with resources and short videos where I will explain every important point I made in the ebook.

    My plan is: build a personal brand in the field, bring interesting people with reliable opinions on the subject, become an authority, build up list, create a relationship with them and grow it constantly.
    I guess the start is always the most difficult, though.
  • Profile picture of the author celente
    celente
    In all my years on clickbank and success and a few failures.

    I have noticed

    People are willing to spend no more than $97 and not less than $40 or so.

    anywhere else, and people say TOO expensive or WHY SO CHEAP!

    however you are looking at it the wrong way, much more than things to think of than the price.

    just my 2 cents.
  • Profile picture of the author myrna
    myrna
    @Celente Thanks, I thought the same way when I decided to sell for $47.

    I'm hoping that a website (with resources, videos, giveaways) and driving targeted traffic to my list will do the trick. Any suggestions of what else I could do to increase my chances, I'm open

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