Best price for selling an ebook on Clickbank?

by 15 comments
Hi everyone!

I have an ebook on Clickbank, in the weight loss niche, selling for $47. It's been for sale for 10 days now, and managed to sale just one copy (I drove around 500 clicks to it, so far). And I'm thinking it's too pricey and this could be one of the reasons why it's not selling.

So I want to run a promotional campaign with a lower price (and create urgency for buying, this way), but not sure what price to set to it. I'm thinking somewhere along $17.00 or $19.00. Perhaps you could help me?

What is the sweet spot for an ebook's price on Clickbank?

Thank you!
#internet marketing #clickbank #ebook #price #selling
  • Profile picture of the author Soulstreak
    It is true that you might be able to find a better product to sell for cheaper. Your current ebook made you almost 10 cents to the click which might be acceptable. I wouldn't say that the ebook is too far overpriced, then again I don't know what is in it.
    • Profile picture of the author myrna
      Thank you all for your answers, they're very helpful to me!

      Originally Posted by Soulstreak View Post

      It is true that you might be able to find a better product to sell for cheaper. Your current ebook made you almost 10 cents to the click which might be acceptable. I wouldn't say that the ebook is too far overpriced, then again I don't know what is in it.
      @Soulstreak I forgot to mention it's a self published ebook, I wrote it I chose the diet cocktails niche and it's basically a 60 page guide for women who want to lose weight, but also have a cocktail every now and then. I have a few recipes in there, lots of tips, 'how to's and Q and A's.
  • Profile picture of the author yukon
    It's not the price, it's the lack of targeted traffic.
    • Profile picture of the author Alexa Smith
      Originally Posted by myrna View Post

      What is the sweet spot for an ebook's price on Clickbank?
      It depends on the traffic source and how well pre-sold the people are through email relationship building before they get to the sales page.

      It's possible that you wouldn't have a sale at $17 either.

      It's also possible that with traffic from the right source, with whom the right pre-selling relationship has been built, that you might sell plenty for $67.

      Don't assume that it's about the price!

      Originally Posted by yukon View Post

      It's not the price, it's the lack of targeted traffic.
      This was my instinctive reaction, too. (Especially if you include, as part of "targeted", an allowance for their relationship with the person who sent them to the sales page).

      See if this post helps you, Myrna. It was designed for affiliates, but it's substantially the same for a vendor, too, and for exactly the same reasons (the second and third bullet-point apply, anyway): http://www.warriorforum.com/main-int...ml#post7110523

      Originally Posted by Lenovo View Post

      Increase share for affiliates. Also exit pop with discount.
      This has nothing to do with it at all. There's no point in a vendor trying to attract affiliates without a proven conversion-rate first. Because even if you attract some, if the sales page isn't already known and proven to convert targeted traffic, you won't keep them anyway.

      And an exit pop-up with a discount will produce an instant rejection from many serious, pro-affiliates, anyway.
  • Profile picture of the author Lenovo
    Increase share for affiliates. Also exit pop with discount.
  • Profile picture of the author EasyMoneyDre
    I have found that prices that ends with $7 tends to work well - if it's not too expensive and you have good traffic / affiliate share, then it'll work.
  • Profile picture of the author WinstonTian
    Myrna, the price is im$portant, but your
    copy and strategy can make a larger
    difference in conversions.

    Try to funnel your interested prospects to a
    squeeze page, so you can build a
    relationship and continuously sell your
    product to them... This way, not all 500 will
    disappear.

    You may even segment the list and see who
    doesn't buy, and then send them a
    "downsell", which may be a reduced
    product at a lower price.

    Winston Tian
  • Profile picture of the author Bill Jeffels
    There are so many reasons why your product may not be converting.

    Iíll talk about the sales page. You need to test different headlines and sub-heads. Youíre going for a question in your headline.

    Try using a ďHow ToĒ headline and then open with your question in the deck copy. I see your trying to get them into the yes mode, thatís good.

    Make sure in your body copy you answer your prospects objections. Let them know what the book is going to do for them. Let them know why they absolutely need to buy your book.

    I noticed you donít have a P.S. Add a P.S. and sum up all your products benefits in the PS and everything your book is going to do for them. Your PS should be like a second headline. Restate your guarantee and risk reversal of ordering.

    Good luck,


    Bill


    .
    • Profile picture of the author Steven Wagenheim
      You've already been given so much good advice, especially about credibility
      with your sales page. If people don't believe what you're saying, it may not sell
      at ANY price.

      You need to look at your entire process.

      Pre-sell - How did you get people to the page?

      Sales Page - How effective is it really?

      Follow Up - Are you building a list to contact these people again?

      There's a lot more to selling a book on anything than just the price.
  • Profile picture of the author celente
    In all my years on clickbank and success and a few failures.

    I have noticed

    People are willing to spend no more than $97 and not less than $40 or so.

    anywhere else, and people say TOO expensive or WHY SO CHEAP!

    however you are looking at it the wrong way, much more than things to think of than the price.

    just my 2 cents.
    • Profile picture of the author myrna
      @Celente Thanks, I thought the same way when I decided to sell for $47.

      I'm hoping that a website (with resources, videos, giveaways) and driving targeted traffic to my list will do the trick. Any suggestions of what else I could do to increase my chances, I'm open

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