Why Do You Buy and THEN ask questions?????

10 replies
I've been meaning to ask this question for awhile. Every now and again I get a customer who has just plopped down a modest amount of money and immediately (or within a day or two) upon giving me money asks something like this.

"So what is this all about? I didn't really understand it or didn't get the time to read." (and they are not even necessarily seeking a refund either)

To me from the old school where you don't get my money until I know I want what you offer its one of these moments ...........but I realize as the years have gone by people have become less hesitant about throwing money around on the net.

Now I realize this might be a compliment of trust. They trust in you so they see something from you and just want to grab it. As much as I would like to believe that is the whole reason later some (just a few) come back and say

"This isn't what I wanted" or the always ambiguous "this isn't what I thought it was going to be" (umm how did you form that thought since you didn't even read what was being offered).

SO I am a bit perplexed. In those cases it really does seem that the buyer uses the purchase as just one step in the purchase decision which to me is just paradoxical (unless of course you are a serial refunder which some are not because after a few emails they decide to stay with the purchase).

When did making the purchase become part of the decision process to make the purchase? Why not ask the questions you need to first? Its not like you will always get a refund and not be left holding the bag? I ask here because its mostly my WF customers who do this and If I can understand the mindset I will probably be able to write better copy or do better in answering those emails.
#buy #questions
  • Profile picture of the author Andyhenry
    I guess I can understand if they're warriors.

    I buy stuff all the time from people I like/trust and only look at what it 'really' is after I get it.

    I like to support people so my first action is to do the easy bit and press buy.

    Recently a fellow warrior put on a seminar and I bought a ticket within seconds of receiving his email about it - regardless of when it was or who the speakers were, just because I like him and I wanted him to know that he had support by getting a quick ticket sale.

    As it happened I was only available to get there for one of the 2 days the event was on, but again, I only went to support him so that was fine for me.

    I don't know that I've bought any of your stuff but there is an increasing trend in the WSO section of people NOT being clear about what they're selling, so I imagine a lot of people get the questions you get, especially if you're actually being clear about what you're selling.

    Andy
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    nothing to see here.

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  • Profile picture of the author dsouravs
    This online world is really a brain waster...

    It has made us all go mad....

    Yes I accept its usefulness and the billions of jobs created by it but .... Hope you understand
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    I can convert your Non-Responsive website to Responsive website ... How sweet is that? :)

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  • Profile picture of the author Mike Anthony
    Yeah I guess I can understand the WSO kind of sale and one where there are money claims but I haven't done a WSO in over two years and I never have been in the niche to make money claims.
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  • Profile picture of the author Andy Fletcher
    People buy the promised result. Not the implementation. A lot of people buy the promise of more traffic or whatever the result is you're offering and having done so, want to know how you intend to provide it.
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    • Profile picture of the author Mike Anthony
      Originally Posted by Andy Fletcher View Post

      People buy the promised result. Not the implementation. A lot of people buy the promise of more traffic or whatever the result is you're offering and having done so, want to know how you intend to provide it.
      Nope. Not what I am talking about -that would be obvious follow up questions which I have no problem figuring out. I'm talking about people who just flat out ask - "Okay so what is this all about now?
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  • Profile picture of the author MichaelSJohn
    I think personally its the abuse of the refund policy. People think if things don't work they'll just get a refund whether or not they tried to make things work.
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  • Profile picture of the author Raydal
    Originally Posted by Mike Anthony View Post

    I've been meaning to ask this question for awhile. Every now and again I get a customer who has just plopped down a modest amount of money and immediately (or within a day or two) upon giving me money asks something like this.
    I think one possibility is if you are using blind copy. If at the
    end of the sales letter you have promised results but not
    revealed the method then questions like these would arise.

    At the same time it shows a lot of faith in your positioning
    to buy and then ask questions so you must be doing
    something right.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Mike Anthony
      Originally Posted by Raydal View Post

      I think one possibility is if you are using blind copy. If at the
      end of the sales letter you have promised results but not
      revealed the method then questions like these would arise.
      Hey Ray!! See you have a new sweetheart in your life (avatar pic). Yeah I can understand blind copy but I hate that stuff. Never have used it.

      At the same time it shows a lot of faith in your positioning
      to buy and then ask questions so you must be doing
      something right.
      Hey I'll take it but are you saying that this isn't the norm? I was kind of thinking it was something to do with the market. I get quizzed pretty hard by my non WF customers.
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  • Profile picture of the author TheSalesBooster
    People who buy without even looking at the offer??? Give me their emails. I'll take them off you if you don't want them
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  • Profile picture of the author Chri5123
    Interesting, I can understand you might get this question if your sales copy was very vague.

    Like:

    "Make $500 With This SECRET Method:"

    Not saying yours is at all, just looking at how people would buy without knowing what it is.

    I think it says wonders for your sales copy

    I also think most people will skim read info to get to the "good stuff".

    If they don't find any BRAND NEW golden nuggets they might contact you directly to ask specific questions.

    I personally think that when you buy something it feels like you are DOING something. When in actual fact the implementation of nearly everything online is a series of questions.

    The real skill as I see it:

    Be Resourceful!

    Anyway sidetracking a bit - I have not had that before.

    I HAVE had people contact me and say "This is nothing new!"

    I reply "Good job too I have been using the same methods to make money online for 7 years so you know it is tested! You want something that works right?"

    Then get:

    "Not for me - just give me my refund!"

    Then I wish them every success with their business and refund them.

    If I got an email like yours I would reply and ask them to tell me specifically what they are not sure about.

    Chris
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