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| | #101 | |
| Asleep at the keyboard War Room Member Join Date: Jun 2007 Location: United Kingdom
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At the end of the first term of hosting, they are quite likely to ask for their site, so they can host it with someone cheaper. If you haven't made it clear you are only renting them the site, they could get awkward about it. Without any stated intention, it could come down to whatever is assumed to be norm, which in the case of web design is probably (caveat, I'm no lawyer) that it's their site that you are hosting for them. IMO it's far better to be upfront and explain that you are renting the site out. If you sell the benefits well enough, plus emphasise the low risk involved, they are quite likely to be happy with that. HTH | |
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| | #102 |
| I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom.
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You could even use the word "Lease" or alternatively tell them the structure of the site is yours and they rent the content! GoGetta |
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| | #103 |
| Warrior Member Join Date: Jul 2008 Location: , middle of the corn , USA.
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MrYossu -- Doh. You're absolutely right. I'm going to blame this one on a brain freeze. Thanks.
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| | #104 | |
| Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA.
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Dexx's comment was to contact McDonalds and offer to rent them the site with the bad review so they could change it. My observation was that large corporations, presented with such an offer, would tend to be more likely to take the bully's route and use their resources to combat what they perceive as extortion. Since the review is promoting a competitor for money, they could simply challenge the reviewer to substantiate their claims and sue for false advertising or slander when that evidence is lacking. Once that "pay me and I'll remove the bad review" offer is made, one could easily make the case that the review was posted for the sole purpose of extorting money from the company reviewed. Whether that case is winnable is a whole different discussion. One best left to actual lawyers. | |
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| | #105 |
| Warrior Member Join Date: Mar 2007 Location: , , United Kingdom.
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Great thread that has helped me decide where to focus. One of the biggest problems with supplying websites to local businesses seems to be the 'yes we are interested and we will get back to you when we are ready to proceed and have got our content prepared'. I currently have about 4 clients that say they want a website from me but are not progressing yet! This method puts you in control of time-scales! 'Here is a well ranked website available for you to rent' - They just have to say yes or no. I like the 30 days free trial option. Regarding updating their content - Why not just make the site from Wordpress and give the Renter, the 'Administrator, Editor, or Author' roles, while you remain as Blog Owner/Administrator? Removes all that hassle factor for you & empowers them. You can even charge for training them. Keep the ideas coming & take action! |
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| | #106 |
| I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom.
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Hi Sharpee, Yes you touch on a great point and a further benefit of the rent a site model, give them content control of there site! The beauty is, once the client has control of a site he is renting, you can bet your bottom dollar they will never ever give it up! ; ) Money month after month after month! GoGetta |
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| | #107 |
| HyperActive Warrior Join Date: Nov 2007 Location: In a Small Little Island
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guys, love this reading! i love the method of renting to clients that the sites we create are already having traffic (which in this case does have higher values in terms of trust / website) plus with abit of sales [Perhaps mention them that you have already send out the invitation to 100 of the same niche business and only 1 will be selected] However i am curious, let's say you send to them and there's like 10 person interested and during the 1st meeting. they agree with your price. what abt the next 9 clients? do you just mention the deal has already finish? is there any better suggestion on this? since all of us wont waste those opportunity on these clients. right? |
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| | #108 |
| HyperActive Warrior War Room Member Join Date: May 2009 Location: Rio de Janeiro, Brazil
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Guys, this should be a sticky thread. IMHO the Rental Economy is on the verge of exploding for so many niches. People want to have more experiences and less overhead, less commitment. So many choices and things change so quickly that our potential customers usually have paralysis by so many choices The rental economy , as described in trendwatching Transumer briefing, caters to consumers more interested in experiences than ownership.Also TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out solves part of those customer acquisition hurdles "Think of TRYVERTISING as a new breed of product placement* in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages |
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| | #109 | |
| Warrior Member Join Date: Mar 2007 Location: , , United Kingdom.
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I wouldn't be contacting large numbers at once. Wish you well. | |
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| | #110 |
| HyperActive Warrior Join Date: Nov 2007 Location: In a Small Little Island
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Cool, thanks for your idea on this. i am curious on this, how much does these whole thing cost to client?? Do you sign any agreement or any paper work need to do before doing these stuffs? I mean these are businessman after all..i don't really believe they will be happy to just give you a cheque and wait for the result. There's some sort of paper works for all your clients right? |
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People who risks change the world
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| | #111 |
| Warrior Member Join Date: Mar 2007 Location: , , United Kingdom.
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Thinking more about what 'Spark' said above. It may be tempting to offer a 2nd or 3rd website in the same locality and same nice but you can demand a higher price by using rarity factor. Only doing one website in this area in this niche. If you were to offer more, then you make it harder for yourself to rate well on Google as you are having to get 2 or 3 website all competing for high rankings. I think there is also an ethical issue of working with 2 or 3 competitors in the same locality. One other slight twist to the idea is to offer the opportunity to several competitors to be featured on the website and then display the adverts using a rotating banner/ alternate page system. Could include a Google Adwords campaign to increase traffic. Might be a way to get a higher rent from the website. |
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| | #112 |
| I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom.
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Having only one site helps to add urgency to the sale! If a business owner is interested, the fact he may lose it to a competitor is enough to push the same through. Also, the fact you can then add extra benefits such as exclusivity etc. always help! GoGetta |
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| | #113 | |
| HyperActive Warrior War Room Member Join Date: May 2009 Location: Rio de Janeiro, Brazil
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How do you estimate ROI to justify the client's expenses ? What kind of metrics you use to sell yourself and what kind of metrics you use during the lease period? In the monthly fee are included dashboard like reports? thanks in advance | |
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| | #114 |
| Banned War Room Member Join Date: Apr 2009 Location: UK and France
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Ive just developed a new idea/plan and made a thread about it but thinking about it i should have just asked it here instead. http://www.warriorforum.com/main-internet-marketing-discussion-forum/88284-rent-site-similar-business-model-full-idea-plan-you-opinion.html Thanks in advance Tom Brite |
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| | #115 |
| HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Aguascalientes, Mexico
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This is a keen model, I believe that with some polishing it could be a real winner!
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| | #116 | |
| Warrior Member Join Date: Apr 2009
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I would think you are free to optimize for any keyword phrase in a review site. What you should probably not do is to try to sell based on - "Pay me or I will put in a bad review." Instead, set the page with a set of user reviews (honest ones, no slanting, ask readers for comments/reviews). Below the reviews you can have a site recommendation for other restaurants in the same food category. Above the reviews, reserve space for a the restaurant's own listing/menu/graphics. This is optional, and getting this spot is what the restaurant pays for. The restaurant also pays for a first come first serve spot on the site recommendation list. Basically, this is what Yelp or CitySearch do. ![]() My 2 cents. | |
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| | #117 |
| HyperActive Warrior War Room Member Join Date: May 2009 Location: Rio de Janeiro, Brazil
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GoGuetta has a product where probably the concept is detailed No affiliation here Phone Obliteration Anyone tried? Guetta has been so helpful here that I think its probably worth a test A great weekend to all!!! |
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| | #118 |
| trampart Join Date: Sep 2006 Location: Florida Mountains
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| | #119 |
| Gary Smith War Room Member Join Date: Dec 2008 Location: Arizona
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| Ryce Phone Obliteration is fantastic I would reccomend all of gogettas stuff is great
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| | #120 |
| Senior Warrior Member Join Date: Apr 2007 Location: US of A
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I see no reason why it couldn't work as long as there is a pool of available clients, the cost fits the model for the client, and you are able to maintain your ranking and deliver results.
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| | #121 |
| Can Content be Addictive? War Room Member Join Date: Nov 2008 Location: UK
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A dandy variation of this technique is to build a niche portal & then rent out pages on the portal. For instance you could have BestSurgeons.com and then have BestSurgeons.com/surgeon-in-new-york.html, BestSurgeons.com/dallas-surgeon.html etc. These pages would then be rented out to one client per location. This takes a lot more work obviously, but scales very very well and has a number of benefits... You actually end up with an authority site because you'll have loads of pages, with each one ranking very high. New pages get indexed very quickly without the need for bookmarking. You create a valuable brand that you can sell on later. If the brand becomes established, people will bypass google & go straight to your portal to look for a surgeon in their area. Anyway guys... just thought I'll throw that into the mix |
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| | #122 |
| Advanced Warrior Join Date: Aug 2008 Location: Oslo, Norway
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How can you go for the parts of the city or places around the city where not to many live, but still get some searches. I am not from the states, so it is hard to come up with examples, but say you where targeting new york, you might want to rank for places like manhattan, bronx, broklyn etc also. I know each of those parts of new york are all very competitive, but I am thinking in terms of places outside of a small town where there might only live 5000 people. To cover the whole area. Maybe ask the customer once the contract is signed, and they have tested it for a month if they want you to target other keywords as well. Charge extra for that service? |
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| | #123 |
| Advanced Warrior War Room Member |
Is there a lease/rent legal agreement for virtual property (for this model -- concerning domain ownership) floating around somewhere out there?
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| | #124 |
| Advanced Warrior War Room Member Join Date: Apr 2008 Location: Montreal, Quebec, Canada.
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Gogetta Great advice, my head is spinning with ideas now! Like some mentioned here, some keywords are trickier than others, for example it's hard to rank for "montreal renovation" for example, but that's a very tought market where local PPC bids start at 1$ a click! One question: Do you talk about projected R.O.I? Tell them about the amount of searches and potential conversion rates? Do you think they would still keep the service around if it was not bringing in money? BTW for my friend's local business I run ppc ads elita-construction.com and he is EXTREMELY happy with the outcome, 5% of visitors leave their contact details (conversion rate was 0% when I used the classic IM One-long-Sales-Page Design, so some people prefer flashy pages (literally in this case) )
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| | #125 | |||
| I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom.
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Quote:
Thanks for that, Phone Obliteration is focused on the contacting business owners over the phone pitching our online marketing services. Although not linked to the rent a site model at all it would help with contacting biz owners over the phone if thats an area you need help in! Quote:
Good question, As far as ROI, you can't really guarantee a conversion as such as it is something in essence we cannot control and if you do guarantee it, the second the biz owner doesn't get it, they will be on the phone asking why? Obviosuly searches change and in essence the whole search engine market changees all the time so you cannot really guarantee anything. Although, if you have a visible site and you show the biz owner this and you also have proof of searches then it doesn't take a rocket scientist to see what might happen if his/her biz details are there. I just point that out clearly and the site, positioning and demand sells it self! HTH GoGetta | |||
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| | #126 | |
| HyperActive Warrior Join Date: May 2009
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I think this would be fine but keep in mind when you give them control of the content and they start messing with it its going to mess up rankings. SEO companies never give their clients control to change their content for this reason. But I must say this is probably the most interesting thread Ive read since being a member here. Great ideas. Im going to do my own research tomorrow. | |
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I love SEO and Setting up an action plan for new websites!
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| | #127 |
| Warrior Member Join Date: Mar 2007 Location: , , United Kingdom.
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Previous posts have talked about telling potential clients about the search volume for specific keyword phrases but for many 'niche local keywords' there is not enough volume to see how many searches. Any tips or free alternatives to the Google Adwords Keyword Tool, to help with doing the research?
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| | #128 |
| I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom.
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Sharpee, I don't have any other alternatives as such, but I have ranked sites for keywords that showed no searches but in turn generated enquiries and traffic for those terms. So I also think in the customers shoes. What would someone likely type in if they needed a ......... in ................ Common sense will uncover some gems that show no searches in GoogleKeywordTool. I don't think the GKT is accurate at all but when there are searches there it does add to the sales process when speaking to a potential client for sure so I use it when I can. You can also search for certain keywords and if there are PPC ads in volume, you can pretty much say that keyword is worth ranking for! Doesn't answer your initial question as such but gives you a few ideas I hope! GoGetta |
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| | #129 | |
| Warrior Member Join Date: Mar 2007 Location: , , United Kingdom.
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Just registering my first couple of domain names for this 'Rent A Site' strategy, so should have them indexed by Google later in the week. | |
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| | #130 |
| I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom.
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Good Stuff! Take action and reap the rewards! Ever since I started my offline biz I have used common sense with a lot of clients when it comes to searches and it has proved great on every occasion! GoGetta |
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| | #131 |
| Active Warrior War Room Member Join Date: Jan 2006 Location: , , .
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in reference to offering the site to a handful of competing businesses...i thought i saw somewhere on the forum a draft salesletter to use if you choose to email/snail mail potential clients to rent the site and it mentioned that the same letter was being distributed to other businesses in order to drive action to commit to the renting of the site....anyone know where i can find this? thanks |
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| | #132 |
| HyperActive Warrior War Room Member Join Date: Jan 2006 Location: Columbus, Ohio
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What about email addresses? Do you rent an associated email address out as well?
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| | #133 |
| Warrior Member Join Date: Mar 2007 Location: , , United Kingdom.
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| I think I'm going to keep it simple and just include a forwarding facility so they can use a decent email address like builderbob at MyTownBuilders.com but not offer POP3 full email hosting. Giving them a professional email address also helps to 'tie' them to using your services long term.
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| | #134 |
| Advanced Warrior War Room Member |
My two 'beta' sites are ranked #1 for both keywords. Just have to lease them now!
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| | #135 | |
| AKA: Adam Maywald War Room Member Join Date: Jan 2005 Location: Orange County, CA, USA
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| | #136 |
| HyperActive Warrior Join Date: May 2009
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Would you guys be willing to give me some advice on how to make these sites that you're producing? Wordpress? Im not good at the whole process ive only used free tools that require zero skills etc. Anyone suggest any tutorials for me to look at? I have a good knowledge of SEO (enough to be able to optimize local business sites) and theres a ton of business here. Thanks
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I love SEO and Setting up an action plan for new websites!
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| | #137 | |
| HyperActive Warrior War Room Member Join Date: May 2008 Location: , , UK.
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I like the site, it looks good but I have two questions, both about the Wikipedia content: 1) If using Wikipedia content, aren't you supposed to give them credit for it? 2) Doesn't using generic content (I searched on a sentence from your homepage, delimited by double-quotes, and got 316 hits) negatively affect your SERPS? Sorry to see it's not rented out yet BTW... Andrew | |
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| | #138 | |
| Warrior Member Join Date: Jul 2008 Location: , middle of the corn , USA.
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Thanks in advance if you do... | |
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| | #139 | |
| HyperActive Warrior War Room Member Join Date: May 2008 Location: , , UK.
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Is it not also fair to say that the SERPS ranking will be influenced by the website content, and therefore when the 'tenant' changes the content to suit themselves the ranking will inevitably change too (hence the possibility of a SEO upsell)? Andrew | |
| WSO: FREE REPORT on how I went from start-up, via a workshop, to offline clients. WSO: OFFLINE WORKSHOP PACK - The PowerPoint slides, promotional materials, delegate questionnaire, sales page, tracking & testing results etc. I use to promote & run my workshops to offline business owners. www.OfflineResources.com - Free Resources, reviews etc. for the offline niche. | ||
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| | #140 |
| HyperActive Warrior War Room Member Join Date: May 2008 Location: , , UK.
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I was just thinking about the domain names and noticed that most, if not all, of the examples are of the format LocationNiche.com (e.g. DallasBuilder.com) rather than the other way round as NicheLocation.com (e.g. BuilderDallas.com). Given that when searching I generally type what I am looking for, followed by where it is (so the opposite way round from the domain names I have seen - e.g. "builder in dallas" or similar) ...is there a particular reason for the Location+Niche order that most people seem to be using that relates to SEO, and that I'm missing? Andrew |
| WSO: FREE REPORT on how I went from start-up, via a workshop, to offline clients. WSO: OFFLINE WORKSHOP PACK - The PowerPoint slides, promotional materials, delegate questionnaire, sales page, tracking & testing results etc. I use to promote & run my workshops to offline business owners. www.OfflineResources.com - Free Resources, reviews etc. for the offline niche. | |
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| | #141 |
| I Get Mine, Got Yours? War Room Member Join Date: Dec 2007 Location: United Kingdom.
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Andrew, In answer to your questions. Firstly, yes content is important. What I do is alter the content around my client while incorporating keyword rich content. It is easy enough and for the majority of niches, won't really affect rankings. I always explain how SEO works to my clients first. As far as the domain name builderdallas or dallasbuilder, they are both powerful and you will find it ranks similar which ever way it is typed in regardless of the one you own! Hope that answers your questions! GoGetta |
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| | #142 | |
| Advanced Warrior War Room Member | Quote:
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| | #143 |
| Virtuallywork Join Date: Jun 2009 Location: Pahala, Hi
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That is a great deal of information. Copying competitor is what it boils down to ? Are there any consequences--legally? |
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| | #144 | |
| Advanced Warrior War Room Member Join Date: May 2008 Location: Swansea, South Wales, UK
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I can probably help you in learning how to use Wordpres ('probably' as in, finding some time for you, not anything else), so pm me if you want to discuss it further. Good luck Sue | |
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| | #145 | |
| Advanced Warrior War Room Member Join Date: May 2008 Location: Swansea, South Wales, UK
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)For my own model I am choosing to keep control of that element BUT I did not want to fall into the trap of having too much work and not enough time nor pay. So I opted for two rental site packages (like Jamie suggested) BUT ALSO added to my model that they can also pick from any "Add-on" services, either straight away or at any time in the future, so basically, if they want new things put in (video, more images, content, etc etc) they pay for those things, one at a time and then I do it for them. This keeps control for me (so they don't mess up SEO) and it breaks the pricing down for them into easily managable slices, of course they can pick everything all at once if they choose too ![]() Sue | |
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| | #146 | |
| Advanced Warrior War Room Member Join Date: May 2008 Location: Swansea, South Wales, UK
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Sue | |
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| | #147 |
| HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Scottish Borders
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Hi Guys, I have been following this thread lately as i had decided to put some of my new limited SEO skills to some use for local companies. (i will be retaining the domain and renting out an optimised site, in fact i may even build 2 or 3 for the best keywords and try to rent them all 3!) I was wondering if you guys could offer some advise with the local business google maps section that is at the top of google page for most local searches. I was given an important tip which may help a few of you guys....I was advised that local links helps the position of these which is very important as only the top 10 are shown on the front page. But now and again there are a few individual websites above the google business maps results! Any general advise on local SEO techniques would be very much appreciated also any tips on how to improve the local business google maps results would be great plus..................how did a few individual websites place above the local google maps results?? Great Thread, Great tips and advise! many thanks Paul |
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| | #148 | |
| Warrior Member Join Date: Mar 2007 Location: , , United Kingdom.
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I have found this blog post below very useful but I can't post links yet, so just Google: local search ranking factors and the first result, davidmihm blog gives some great factors to consider when trying to rate well with Google Local. Hope this helps | |
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| | #149 |
| HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Scottish Borders
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Hey Sharpee, You are the man! This is an awesome find! I have only just scratched the surface, but there is load of fantastic information from people who specialise in this stuff!! Well done on finding this, and thank you so much for sharing. Hopefully this will help fill the considerable gaps on my local SEO knowledge! Paul |
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| | #150 | |
| Advanced Warrior War Room Member Join Date: May 2008 Location: Swansea, South Wales, UK
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Local Search Ranking Factors | Google & Yahoo Local SEO Best Practices Thanks for letting us know about it Sharpee ![]() Sue | |
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