Rent A Site - Simple, Easy Offline Residuals Any One Can Do Right Now $$$

[Eric Stanley]

D Allen,

Excellent. Would you mind sharing the contents of your landing page? (either here for by PM). I have a similar system for real estate professionals sprinkled across the US, and would like some direction as to what you include on the landing pages, as ALL of them already have full websites. Also how are you getting access to the "new mover" materials and mailings? And a final question, are you registering the "top" dentists name in your domain, or is it still a generic, broad based keyword domain?

Anticipating your reply!

Eric

[FeelingFree]

Very interesting D Allen.

Can you elaborate regarding the new customer incentive? Sounds like you assume going in that the dentist is going to agree to provide free teeth whitening valued at $600 for each new patient, in addition to the 2 month $3160 investment. Seems like there must be a bit more to that part of the story.

Thanks for adding to the stimulating approach.

[Dennis Murphy]

Why is Don Alm posting under the name Dave Allen?

[Spark]

Originally Posted by D Allen

Been following this thread.

Instead of using Jamie's Method (which is GREAT) of .....building a website with a Domain (DallasDentist.com)....then offering it to "10 Local Dentists" on a first-come, first-gets basis...for "X" rental....what I've done is....

1) Built a "Landing Page" for the TOP "Dentist" in Google in a certain area (Dallas)
2) Sent his office (after a Phone Call to Qualify) a Giant, 8.5 by 11 PostCard with a Picture of the Landing Page I created for him...explaining that....I will bring his office 10 NEW Patients a Month!...guaranteed!

My pricing is, "$790 a month".....first and last 2 months In Advance, PLUS $790 SetUp for a total of $3,160.

Thus....IF...after 3 months, I have NOT brought him 30 NEW Patients, I will continue the program until I do.

And....if, after the 1st 3 mos, he should decide to cancel (for ANY reason) I will STILL continue for 2 more mos (Which allows me to get a replacement) So...whenever he chooses to cancel...I will continue the program for an additional 2 mos....allowing me Time to get a replacement.

Ohhh....any NEW Patients after the 1st 10 per mo I charge $79 each.

The way I bring him a minimum of 10 NEW Patients a Month is to send Large (8.5 by 5.5) PostCards offering, "FREE TEETH WHITENING, a $600 Value"!....to a List of 100 to 200 "New Movers" each month.

Thus far, I've been able to get 26 Dentists, with no cancellations.

Again....these are dentists who ALREADY have websites. All I'm doing is "Making Their Sites MORE Productive" with my "Landing Page"...where I am sending the "New Movers" with my PostCard.

I am NOT selling anything...here. Just making a comment on "what" is possible and what I've done.

Dave Allen

Hi Dave,

From what you mention, it's like if there's no 30 customers within 3 months i will charge you free for the next month till we hit the 30 customers target? Actually i love the idea of if i don hit the target within a certain period, i will charge you free for a month so that they are willing to try the service you give.

Hey this include SEO for ranking top in google, email service which target customers. [increase in sales], etc.

Also what do you mean "new mover" those new customers? Also by doing this, you have already target a few keywords that already rank high in google?

[Demond Jackson]

Thanks for the wealth of wisdom and knowledge I have received. I first discovered this thread last night and just finished reading it through. What a great idea. It's basically a rental property for a company business. My questions would be:
1) how many of these sites do you guys run
2) how do you handle rapid growth
3) what aspects of the process is outsourced

I am taking action on this idea and I am entering into the website renting business.

[clarke1000]

Hi - I'm interested but do you have any "example rental sites?"

[smarterbuying]

Great Idea!!! But Jon has a point.

[Paid Surveys]

Intrestingly i think you are ahead of the market here an i believe that this willbe the future of mass popular websites for businesses. It is so costly to invest in a good website from scratch but what better way then to rent a site until you don't need it any longer. Also in the long term you can always sell the domain on.

[Webthings]

Personally I'd be surprised at any business owner wanting solely a 'rented' domain, especially if on a (very) short lease, because it will be hard to work it into their branding and corporate ID if (unlike their 'own' website or physical premises) they're not sure that they'll still have it in 2 years time.

That 'problem' does of course open up 2 opportunities:

1) Draw up some legal documents so the business own can, if they wish, enjoy the same 'security of tenure' over their rented website as they do over their leased business premises (definitely a win/win because it would mean years of passive income);

2) Use the rented website as a low-cost door-opener to providing the business with their own website, that they can use as part of their 'corporate' branding should they wish.

Note that (1) doesn't have to be hugely complex, and in reality of course it's not a huge leap of imagination either because if you think about it none of us actually own our domain names.

Ultimately though what every business wants and needs is to make money. To do that they need customers. And customers come from leads. I have a number of sites at present that are very successful at generating leads in certain (UK-wide) niches, and for which I get paid a referral fee for every one that converts. In many respects I see this rent-a-site model as being similar to that, except of course that it's local traffic only and we'll get paid a flat monthly fee regardless of conversions.

Anyway, our first rental site is currently working its way up Google (now at the top of page 2 and still climbing on a local keyword that gets 750 searches/month), and when it reaches the top 3 places I'll start promoting it to local business owners. As an experiment, I've put lead capture on there too so I can attempt to hand it over with a ready-built database of local leads. Not sure how well that will work, but we'll see.

[SusanneUK]

Originally Posted by MassiveCash

Thanks for the wealth of wisdom and knowledge I have received. I first discovered this thread last night and just finished reading it through. What a great idea. It's basically a rental property for a company business. My questions would be:
1) how many of these sites do you guys run
2) how do you handle rapid growth
3) what aspects of the process is outsourced

I am taking action on this idea and I am entering into the website renting business.

1. Not many yet but only just started
2. When that happens (note the positivity LOL) I will employ others
3. At the moment, none of the process is outsourced. However, I am getting my daughter to pass out literature wherever she goes. When I get a little bigger with this, I will employ her part time (as she is a great sales woman, she is also a single unemployed Mum at the moment too).

I also provide add-0n services with my model (that idea stemmed from something Keith Broisvert does (LBB) and one of those is "Leaflet Design" however I am in no way set up to do a huge print run, so I am in the middle of contacting local printers to JV with them on that.

I also spoke to a Vinyl Sign Writer last night (does car decals, etc) with a view to getting one for my biz for my car but also to add that as a service that I can outsource to him which he is happy to do, well most of the time, he says he is run off his feet with too much work LOL

Sue

[GoGetta]

Suzanne - Great point with the leaflets idea. To put a twist on that, this is all about Residuals. So once a biz owner is renting the site, you want to keep them there. Upselling leaflets and biz cards with the domain printed on them is a sure fire way to keep clients from ever wanting to leave your site! ; )

In some cases I have offered small print jobs free becasue of the longer term benefits! WIN WIN situation!

GoGetta

[SusanneUK]

Originally Posted by GoGetta

Suzanne - Great point with the leaflets idea. To put a twist on that, this is all about Residuals. So once a biz owner is renting the site, you want to keep them there. Upselling leaflets and biz cards with the domain printed on them is a sure fire way to keep clients from ever wanting to leave your site! ; )

In some cases I have offered small print jobs free becasue of the longer term benefits! WIN WIN situation!

GoGetta

Yep great twist on that.. it was one of the reasons to do all the add-on services, to make it easier to keep them LOL - also it is a way to handle updating of these sites.

Nice idea on offering some of them for free here and there as well.

I just had a small success half an hour ago with a Hairdressers site that has been live now for about two to three weeks. Someone locally found it, sent in an enquiry on the contact form (which at the moment I have that set to come to me) so I contacted the salon, got the answer to the question, emailed prospective client back with the price and was able then to remind her to go back to the website and print out the 10% discount coupon for her appointment AND asked her to let her friends know about the website as that is the ONLY way to get the coupon.

For me that was wonderful just seeing that it works, I (hopefully) have got a new client for the hairdresser who is new in town and that she can see that websites work and why... totally chuffed LOL

Sue

[GoGetta]

Suzanne, Awesome news!

This is the kind of thing that shows what we know blows many out of the water. Here's, to your continued success!

Awesome!

GoGetta

[Micheal Perkins]

Hi. I have completed a website for a market that I want to target, apartment rentals. I have the site complete, and it is on the first page of Google for one of the search terms I am targeting. It's the second most searched term for apartments in my city. I am still working on getting a first page listing for the most searched term, I'm currently on page 11.

Anyway, I am going to send a sales letter to at least 30 apartment managers in my area. I am no copywriter, but don't figure I need to be great to target a local company with this offer. I am putting my sales letter below.

I'd like to get critiques on it and see what you think. Anyone who likes it and wants to take it and change it around to suit them should feel free to do so.

Mike
************************************************** *********

What would 1 new rental contract each

month mean to your business profits?

What about 2 contracts, or even 5?

Hello, I know your time is valuable, so I’ll get straight to the point.

My name is Micheal Perkins and I own a website (SiteName.com) that provides listings for apartments in CityName. My website is designed to attract people looking for apartments in CityName.

My website is on the first page of Google!

Since getting my website to the first page of Google, I am now accepting advertisers for the website.

Why advertise on my website?

• People searching for apartments on the Internet are actively seeking information!
• You get an immediate return on your investment! (No waiting months like with print advertising)
• 100% money-back Guarantee! Cancel anytime and get a refund of all unused fees.

Fast Action Discount!

For the first 10 apartment complexes to register an account, I am offering a 50% lifetime discount off the already low monthly price.

The normal price of $500 per month is already a great bargain. But for the first 10 accounts registered the price will only be $250 per month, for as long as you choose to keep your account.

This letter is being mailed to over 30 different apartment managers. So call today to get your discounted listing before they are all gone. This is one time offer and once all 10 spots are gone, this discount will not be offered again.

Call me now at (number), or send an email with your information to (email address).

Yours in business,
Micheal Perkins
Owner – SiteName.com

[Webthings]

Originally Posted by SusanneUK

I just had a small success half an hour ago with a Hairdressers site that has been live now for about two to three weeks. Someone locally found it, sent in an enquiry on the contact form (which at the moment I have that set to come to me) so I contacted the salon, got the answer to the question, emailed prospective client back with the price and was able then to remind her to go back to the website and print out the 10% discount coupon for her appointment AND asked her to let her friends know about the website as that is the ONLY way to get the coupon.

Way to go, Sue, well done!

Andrew

[Webthings]

Hi Micheal,

A few small things:

Originally Posted by Micheal Perkins

• You get an immediate return on your investment! (No waiting months like with print advertising)
• 100% money-back Guarantee! Cancel anytime and get a refund of all unused fees.

This is one time offer and once all 10 spots are gone, this discount will not be offered again.

Are you guaranteeing an immediate return on their investment? To me, as a landlord, the ROI is only realised when I put a tenant in place. Advertising, of any form, is merely an expense.

I don't have to wait months for print advertising. I can place a quarter page colour advert in a paper or magazine with a deadline of just two days before publication if they are desperate enough.

My idea of a 100% money-back guarantee involves just that - getting 100% of my money back, whether 'used' or otherwise! If your advertising appears disingenuous you risk alienating the prospect (you'd certainly lose me at this point).

You're missing the 'a' from "This is one time offer" which should read "This is a one time offer".

Where have you got your prices from incidentally? I know little or nothing about US property (real-estate) investment, but I'm pretty clued-up on it over here as both an investor and owner of multiple niche websites. As a landlord I know exactly how much the local lettings agents want to charge me for finding a tenant in a manner that is 100% hands-off for me and includes all referencing etc., I also know that I only pay that when the tenant actually moves in (so no tenant, no fee). As such, I'd be very sceptical of paying a fixed monthly fee for advertising, with no real way of calculating the ROI on it (see the very first point I made).

You may do better offering them the first month free to test the service, with the option to lock-in on the early-bird discount after that if they find it beneficial. That's a far better guarantee IMHO.

Your model also excludes small investors who own just one or two properties incidentally, and that may well be your intention and work well in US. In UK however it would be "an interesting decision" because if you understand the 'long tail' then (over here at least) you will appreciate that there is vastly more business to be found amongst the smaller investors than in all the big apartment blocks combined. That comment is UK-specific however, and may be completely untrue for the US.

Andrew

[JohnMcCabe]

Mike, I'm putting my thoughts as comments within your letter...

They're meant to be from the point of view of a busy property manager...

Originally Posted by Micheal Perkins

I'd like to get critiques on it and see what you think. Anyone who likes it and wants to take it and change it around to suit them should feel free to do so.

Mike
************************************************** *********

What would 1 new rental contract each

month mean to your business profits?

What about 2 contracts, or even 5?

Hello, I know your time is valuable, so I’ll get straight to the point.

My name is Micheal Perkins and I own a website (SiteName.com) that provides listings for apartments in CityName. My website is designed to attract people looking for apartments in CityName.

My website is on the first page of Google!

So what?

Since getting my website to the first page of Google, I am now accepting advertisers for the website.

Good for you. What's that got to do with me?

Why advertise on my website?

• People searching for apartments on the Internet are actively seeking information! How many of them are looking at your site?
• You get an immediate return on your investment! (No waiting months like with print advertising) Just how do you propose to do that?
• 100% money-back Guarantee! Cancel anytime and get a refund of all unused fees. That's not a 100% guarantee - that's a pro-rated guarantee. Big Deal...

Fast Action Discount!

For the first 10 apartment complexes to register an account, I am offering a 50% lifetime discount off the already low monthly price.

Low compared to what? You still haven't told what I'm getting besides an add on a site I've never heard of.

The normal price of $500 per month is already a great bargain. Again, compared to what? But for the first 10 accounts registered the price will only be $250 per month, for as long as you choose to keep your account.

This letter is being mailed to over 30 different apartment managers. Doesn't that just make me feel special... So call today to get your discounted listing before they are all gone. This is one time offer and once all 10 spots are gone, this discount will not be offered again.

Call me now at (number), or send an email with your information to (email address).

Yours in business,
Micheal Perkins
Owner – SiteName.com

Back to John's voice...

Mike, unless I'm as tech savvy as you, there just isn't much there to get excited over...

What does you site being on the first page of Google mean to the property manager? How many people will see the ad? How will that translate to something that benefits him? How many people click the ads?

I might be wrong, but I think that as it stands, if you mail that letter without some serious pre-selling or back-up information, all you'll have to show for it are some postage bills to write off on your taxes.

If I got this letter in the mail, I'd probably round-file it immediately. If I was bored enough, I might look to see what you're peddling, but likely not.

Hate to rain on your parade like this, but I get the sense you're a big boy and can take it in the spirit it was offered...

[Micheal Perkins]

Andrew and John. Thanks for the tips.

I was comparing it to a free apartment guide that is displayed in a few stores and other businesses around my area. They charge several hundred dollars for an ad on one of their pages. That was where I was getting my pricing from.

Thanks for pointing out the part of my letter about the guarantee. I did not relay that well in the letter. It was meant that I stand behind my guarantee 100% to give a pro-rated refund.

I originally developed my website to follow this rent-a-site model. But I started thinking about the additional revenue I could generae by offering ad space to several managers, instead of just renting the site to 1 manager. I appreciate the feed back, especially pointing out how managers might look at it.

I think I will just go back to the original model of this method and try that first.

Thanks for the critiques,
Mike

[MrYossu]

Mike,

John beat me to the comments on the letter, but I just want to add that you shouldn't dump the letter, you just need to tweak it a little.

My first thoughts on reading it were "Goody for you, what does it have to do with me?" All you need to do is reword it a little to emphasise the benefits to the business owner right from the first line.

Don't throw the whole thing out when you can just modify it.

Hope this helps

[JohnMcCabe]

Originally Posted by MrYossu

Mike,

John beat me to the comments on the letter, but I just want to add that you shouldn't dump the letter, you just need to tweak it a little.

My first thoughts on reading it were "Goody for you, what does it have to do with me?" All you need to do is reword it a little to emphasise the benefits to the business owner right from the first line.

Don't throw the whole thing out when you can just modify it.

Hope this helps

"John beat me to the comments on the letter"... We're even, MrYossu

Mike, the idea behind the letter is sound. Busy property managers are always looking for new leads to fill vacancies. If you can offer them a way to generate those leads at value, they'd be fools not to try it. The trick is getting them to believe and recognize that value.

Here's how I would change things up...

Give them a peek behind the curtain.

Instead of "my site is now on the first page of Google," which is a 'so-what', tell them why that first-page listing is valuable.

My site is on the first page of Google for [keyword]. According to Google itself, xx,xxx people searched on that term just last month. That's xx,xxx people looking for exactly what you offer. Statistically, x,xxx of these people will visit my site. And your business could be there waiting for them. If xxx of those people contacted you, how many new contracts do you think you could close? How much would that be worth to you?

Instead of telling them it's a bargain, create a comparison that will satisfy the logical side of their minds.

You're probably aware of the [free guide name]. This guide charges several hundred dollars for a one-time ad in their book, which they distribute by leaving them at selected locations. What has to happen for that $xxx ad to be seen?

Someone actually hunting for an apartment has to go into one of those locations, pick up the free guide, read through it, pick your ad out of all the others, choose to call you based on the tiny message space available, and make the call. All before they lose or throw away the guide...

With an ad on my site, the only people likely to see your ad are people actively hunting for an apartment in your area. When they check out your ad, they see your whole message (taking as much space as it needs) without your competitors vying for their attention. And to contact you, all they have to do is fill out a simple form and send it in - before life distracts them.

At $500 a month, that's a great value. If you're one of the first ten to stake out your spot, it's an even better value...

Things that are intuitive and obvious to you may not be to your prospects. Spell things out for them. Tell them why what you're offering is such a great deal, and why they should believe what you say.

Something to think on, anyway...

[momwow]

Gogetta, you about ready to release your WSO about this rent a site idea? If you need a proofreader or something - pick me! Pick me!

Diana

[RockstarBen]

I am about to use this concept to create a vertical market for my consulting business. Most of what I do is high-cost, high attention. Most clients are paying us 4-5 figures for our services, as we really rack up the hours with them. This method would allow my firm to create a new profit center with a less hands-on approach to offer something of residual value.

I will post up my results as I progress this part of my business. Thanks for sharing this awesome idea!!!

[GoGetta]

Awesome Ben! There are many opportunities with this model, MANY!

GoGetta

[zanbrok]

Hi Frank, how fast did these 2 sites get ranked from the moment you got the site indexed and registered domain?

Originally Posted by Frank Bruno

Gogetta I just started doing this and have 2 clients on a 30 day free trial ($197 month after) with my leased "lead capture system" as the service. The SEO is the "bonus".

If they don't want the site after 30 days I tell them I will give it to their competitors. (Kinda makes them want to keep the site)

I've been focused on the lead capture system But this gives me food for thought to get them in the loop quicker with a site already setup like you suggest.

When I saw how fast the 2 sites I put up hit upper to middle first page Google my idea was to create several of these sites in various niches and lease them out.

I agree this is freakin too easy...lol

Frank Bruno

[zanbrok]

Originally Posted by GoGetta

I have been selling 2 packages for the ready made site:

1. Content Change and Contact Details Change - Around $100-$150 a month! No setup fees! Great selling point!

2. Content and Image Changes - Around $100 - $150 a month but with an added setup fee. This I have flexibilty with depending on the amount of graphical changes I need to make but usually nothing lower than $500!

This is the most popular package becasue every business wants to put there own stamp on the site and this is the one package I sell more heavily! But for businesses strapped for cash, the 1st package is ample.

The beauty of this though is that the site remains mine including the domain name and I just pick up easy RENTAL residuals. If you bring in 12 or 24 month contracts the money only becomes better. I haven’t done this yet but intend to!

Business owners can see what they are buying in to and also have the added bonus of being live the very same day!

Now, if a business owner doesn’t want it anymore, all you do is rent it to someone else! SIMPLE, EASY RESIDUAL CASH! But if the site is in prime position for targeted searched for keywords, who would want to give the site up?

I have tried and tested this on 3 different niches now and have rented all sites out very quickly, as it is an easy sell. It’s there and in full view! If one business owner doesn’t take it, his or her competitor will. I just cold call businesses and post classifieds, show my site off and collect the check!
Simple and easy!

The only costing I have is the domain, hosting and phone bill for contacting clients! ; ) NOTHING REALLY!

Gogetta, when you say no cost, what about building links? Are you building and up keeping any links at all to these sites to keep them ranked there?

In regards to option 2. Content and Image Changes. You said this is the more common choice of clients? What do you do with the images? You just brand them with their logo etc.? How much do you change the content?
So with this option you make the $100-$150 a month plus $500 to modify the site?

[sgtaw]

A question...

If you are adding content based on what the client wants.... What happens when they decide to cancel the service? Who now owns that content, you or the client?

Ed

[sharpee]

I'm doing it on the basis that I write the content according to their requirements but it remains mine. Obviously if they supplied the text then it would be theirs but it would be fairly easy to re-write similar content if they stop renting the website. Might cause a temporary blip in the Google Results as content changes but fairly easy to get back on first page for the low competition localised keywords.

Pictures are similar situation - I would remove theirs and put mine up but keep the filenames etc the same so hopefully doesn't affect the SEO.

[GoGetta]

Originally Posted by sgtaw

A question...

If you are adding content based on what the client wants.... What happens when they decide to cancel the service? Who now owns that content, you or the client?

Ed

Sharpee answered this above pretty much how I wopuld of answered it. I do the same. If I change images, for example the header image then I would charge accordingly as a setup fee, if the client cancels, the images revewrt back to the original.I would then forward on the images to the client as they have paid for them.

Originally Posted by zanbrok

Gogetta, when you say no cost, what about building links? Are you building and up keeping any links at all to these sites to keep them ranked there?

In regards to option 2. Content and Image Changes. You said this is the more common choice of clients? What do you do with the images? You just brand them with their logo etc.? How much do you change the content?
So with this option you make the $100-$150 a month plus $500 to modify the site?

I will design images how they want. If they want a branded header I do this, if they have images to put within the content, again I will design them and implement them. I charge depending on the job. If they want all images changing and many images adding then the cost will go up accordingly.

Depeding on the competition, I would continue to build links if needed, for most keywords I have found this isn't needed to much. But if they are paying a monthly fee, that is on the proviso I am delivering resultss, so again I am getting paid to do this! The more work needed the more I charge per site!

HTH

GoGetta

[sharpee]

For anyone who wants a quick start in this 'Rent A site' strategy then GoGetta's RENT-A-SITE - EASY OFFLINE RESIDUALS WSO that was released today is a brilliant guide. (I can't post on the WSO thread as not enough posts yet) It gives a clear pathway forwards to making some real money from this strategy and I'm following it as fast as I can with very limited time availability, but I'll get there in the end.

[GoGetta]

Sharpee,

Thanks for that, glad you like it!

GoGetta

[Blase]

Originally Posted by MichaelHiles

This has been my business model for many years GoGetta. I serve the SMB market and have price ranges in the $99 a month to $999 a month range, depending on the level of services and requirements. We've got a really tight package and the maintenance is done by outsourced developers using our standard framework.

We target local markets by first establishing a regional hub website portal that acts as the traffic aggregator. Advertising on this portal becomes part of the value-add deal.

Michael,

If you have been doing it for many years you should put
a step by step "how to do" and "what to do" together and
sell it as a WSO.

Just a thought.

[momwow]

I bought your WSO and am re-reading it - I'm a bit confused by your assertion that if the results for the keyword search terms include a lot of directories that it will be tough to out-rank them.

I always thought it was just the OPPOSITE - that the only reason the directories showed up is because nobody with a local website bothered to do some decent SEO!

My town (not quite 100K) isn't big enough for most searches to show up in Google's keyword tool.

Would still like, from you or whoever else is doing this, a list of "top 10" niches to start with. Built a site on "lawn care". Am thinking of doing handyman, landscaping, auto repair, painting - those types of niches. Good? Bad?

Diana
PS I'm also surprised you can get a site to rank with only 2 or 3 pages - what do you think of adding articles or blog posts?

[GoGetta]

Hi Diana,

It always depends when it comes to SEO, independent sites show you can target the keyword, directories do not make the keyword impossible, just a little harder in my oppinion. I can only give you my experiences. As you will see in the guide I have ranked a site top page with only 3 pages, I have never found that to be an issue.

But added articles and a blog would be good, I keep it short, sweet and quick as I mentioned in the guide.

As far as a top 10, there is no top 10 list, I haven't tapped in to every single niche so wouldn't know what the top 10 are. I have explained in the guide which niches I have targeted. Researching as I show you in the guide should give you the tools to find profitable niches. It isn't theory, I only give my real experience, I am doing this everyday, offline is what I do!

Hope that answers your questions,

Take action!

GoGetta