There seem to be a lot of people that come to the forum and are spending more on buying IM products than they're making with their business.
Cashflow is so often overlooked by businesses (they focus on revenue or growth) that they end up failing because although they may have big orders, they can't buy stock or their invoices aren't paid on time.
Since the barriers to entering IM and starting an online business, there's not really any good reason for being cashflow negative, but it appears to happen so often.
So - Do you pay attention to cashflow? (outgoings equal or less than income)?
Fill in the poll and we'll get an idea of how people are focused.