Conversion Tips Wanted

Well My Friend...

i would advice you just one think...look, in the market every second person gonna sell something to his website visitor but as a visitor i ll go for safe side...i mean most of the visitor wants your advice,so you should educate them first instead of just trying to sale sale and sale.....

It may possible that customer ll not buy from u in first attempt...but i guarantee u if you ll follow up this one step you ll make him a future customer.

I hope this ll help u my friend !!

Tycoon

I would collect these visitors names and emails and follow up with them about anything interesting related to your topic. Once you have them on your newsletter, you can pretty much sell them anything related to your niche.

That's a problem right there.

If your main offer are chalet, then don't make it a side-section on your site. Make it the main featured thing on your index, with large photo, the 3 or 4 key characteristics of that main offer, and a clear call to action. Don't force users to navigate to "that section", instead display it right away in front of their eyes.

Thanks for the answers so far all very valid, Thank You

For anyone else, feel free to chip in with your answers.

Skiing,

The conversion process can be tricky. You are also selling a service that may have a longer sales cycle than most products that people purchase online. I would suggest looking into the sales cycle of your visitors. Are they in an information search phase when they arrive at your site or are they in a buying phase? If most of them are in an information search phase, you may want to tweak things so that you are collecting their information as a lead rather than trying to convert them online. Then you could follow up later and close sales.

If they are more often in a buying phase and they are abandoning your sales funnel because it is too ambiguous or too long, you could set up variations of landing page and to some A/B or multivariate testing. In general, users on the internet are in a virtual world and if there is ambiguity in where they are or if they have found the right place, they may abandon a sales funnel. If your process is too cumbersome, this is another problem.

I highly recommend reading these books,

Don't Make Me Think: A Common Sense Approach to...
Conversion Optimization: The Art and Science of...
Here are some tips on A/B testing with Google analytics,

A/B Testing with Google Analytics Content Experiments | Cardinal Path Blog

Hope these tips help you,

Shawn

1. you need to know the buying cycle, before they buy you need to educate them , I mean they really want enough information before making purchases, so they'll you to be an expert in the field
2. I assume you've put enough banners there, so why don't you add some pop up to promote a specific page that's talking (how the experts talk about their expertise) related to your niche. Then in the content you'll embed your affiliate link there. I think most of the time, link in the content will be the best in conversion.

You should get one of those "Comodo" SSL scripts installed on every page of your site. People can roll their mouse over it, and see some reputable details of your company there. Will definitely increase response.