The Power of the Secret Squeeze Page
I don't know if this is a well known or completely new technique to you, so I'm going to come right out and post it. Hopefully it will help some of you.
One of the most important lessons in IM is perceived value. The idea that you can sell the same thing for a higher price just because of its looks is not a new one but is often overlooked.
So basically there are two major contributors to perceived value (in my opinion):
And that is where the secret squeeze page comes into play. You're not getting someone to buy something in this case, however - you're just getting them to subscribe.
The idea is to make a page that appears hidden on the website (think domain.com/secetfolder12893/dontlook/hidden.html) and then create a squeeze page that tells people to leave if they haven't been invited.
That's right - reverse psychology works so well. Telling someone they're not supposed to be somewhere is only going to make them go there or stay there.
What I do with my secret squeeze page is to follow the following kind of formula:
The trick is to make them feel like they're not supposed to be there. Lots of words like 'exclusive', 'secret' and 'invite-only'.
You then use social marketing and, with a bit of luck, the page goes viral. People will genuinely think they've found something they're not supposed to.
This works a lot better than some of the techniques I see some people using for squeeze pages, but it's all about making it look secret. Having an awesome design and loads of graphics would be quite suspicious.
So anyway, I hope that helps some Warriors - I'm new here and trying to get off on the right note.
By the way, you can see an example of the implementation of this at outsourcingadvantage dot info (watch the address bar).
Sorry if that comes across as self-advertising - I'm really just trying to show you what the landing page should look like. Let me know if it's inappropriate to include that address and I will remove it.
Best wishes,
Ed
One of the most important lessons in IM is perceived value. The idea that you can sell the same thing for a higher price just because of its looks is not a new one but is often overlooked.
So basically there are two major contributors to perceived value (in my opinion):
- How the whole thing looks (professional graphics, well-written sales letter, compelling testimonials)
- Scarcity/secrecy
And that is where the secret squeeze page comes into play. You're not getting someone to buy something in this case, however - you're just getting them to subscribe.
The idea is to make a page that appears hidden on the website (think domain.com/secetfolder12893/dontlook/hidden.html) and then create a squeeze page that tells people to leave if they haven't been invited.
That's right - reverse psychology works so well. Telling someone they're not supposed to be somewhere is only going to make them go there or stay there.
What I do with my secret squeeze page is to follow the following kind of formula:
| Invitation-Only! If You've Come Here By Mistake, Please Leave For Those Who Were Invited, Here's Your Secret Report... Again, please leave if you haven't been invited. If these secrets were to fall into the wrong hands there would be big trouble. Please enter your email below: _________________________ |
The trick is to make them feel like they're not supposed to be there. Lots of words like 'exclusive', 'secret' and 'invite-only'.
You then use social marketing and, with a bit of luck, the page goes viral. People will genuinely think they've found something they're not supposed to.
This works a lot better than some of the techniques I see some people using for squeeze pages, but it's all about making it look secret. Having an awesome design and loads of graphics would be quite suspicious.
So anyway, I hope that helps some Warriors - I'm new here and trying to get off on the right note.
By the way, you can see an example of the implementation of this at outsourcingadvantage dot info (watch the address bar).
Sorry if that comes across as self-advertising - I'm really just trying to show you what the landing page should look like. Let me know if it's inappropriate to include that address and I will remove it.
Best wishes,
Ed
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