Create a 2-step opt-in with AWeber OR alternative methods?

by ixodid
6 replies
One of my clients is a restaurant owner. I manage his list using AWeber. I am trying to figure out the best way to configure an opt-in system for his website.

Here's the situation:

The restaurant sends out a quality newsletter twice each month. The subscriber gets a free dessert for signing up. Subscribers can also get a free entree on their birthday and free appetizer on their anniversary every year if they provide their birth month and day and anniversary month and day.

I do not want to present at least seven fields in one form to a prospect - the opt-in rate would surely suffer.

What I want to do:

I want to make opting in a two-step process. The first step would be a form with three fields: email, first name, and last name (I know some marketers swear by one field only, but this is a small restaurant with a loyal following and I think in this case, three fields is appropriate). The names fields will not be required fields.

The subscriber confirms and receives their certificate for a free dessert for signing up.

Several days later, the autoresponder sends a message to the subscriber explaining the benefits of providing birth and anniversary dates.

The problem:

(method #1) Configuring AWeber to allow the subscriber to add their birth and anniversary dates would require a developer to work through AWeber's API.

(method #2) My way around that is to have the subscriber sign up to a second list (with Confirm set to "No") and use the automation rules to remove that subscriber from the first list. The downside is that the subscriber will have to fill out all seven fields - and I don't like that part.

(method #3) A third alternative is to have someone modify the form code AWeber provides and break the signup process into two pages. That is, form part one will have email, first name, and last name. After submitting that form, the data is carried over (by a script) to the second part of the form where the remaining four fields can be completed.

My two questions:

A) Which (if any) of the three methods would you choose?

B) Do you know of a different method that will achieve the same thing?

Thanks in advance for any help!
#2step #alternative #aweber #create #methods #optin
  • Profile picture of the author John Romaine
    You're over thinking it.

    Just get them to subscribe with a free dessert as an incentive. Either just email or name and email, whatever.

    THEN....

    Once they're on the list, provide them with instructions on how to go about getting the best value out of the offer.

    Have a page with instructions...

    "Would you like to receive a free dessert on your birthday and anniversary every year, if so fill out the following details" blah blah blah....

    For those that dont complete the form, scrub em. Keep the ones worth keeping.
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    • Profile picture of the author ixodid
      Once they're on the list, provide them with instructions on how to go about getting the best value out of the offer.

      Have a page with instructions...

      "Would you like to receive a free dessert on your birthday and anniversary every year, if so fill out the following details"
      Once they fill out the details, how does that data automatically get into their record?
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  • Profile picture of the author John Romaine
    I dont know if you can add additional details to the same list.

    In any case, I would segment your lists.

    Just create a secondary list of those who actually take the time to complete the needed requirements. Then you can follow up with them, and flush the others.
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    • Profile picture of the author Shaun OReilly
      I'd recommend asking for only the name and e-mail
      address using two fields on the first sign-up page.

      That way, they can enter either their first name or their
      first name and last name into the same box.

      FACT: The more details you ask for up front, the lower
      your opt-in rate will be. Therefore, only ask for details
      that you're going to use and will be useful to you.

      For the second set of details, I'd create another opt-in
      form on a php page and use some code to autocomplete
      the details they've already given you previously.

      E.g. From the first opt-in, push their details forward to
      the thank you page (via the URL) and then let the code
      pull their first name and e-mail so they don't need to
      enter those details again.

      (In fact, I've have those fields hidden in the background
      so they don't even see them and just get them to focus
      on the additional fields they need to complete).

      For those who do not complete the additional details on
      the thank you page opt-in, add some further e-mails to
      your initial follow-up sequence to get them over to the
      second opt-in form again.

      In those e-mails, make sure that you include their name
      and e-mail as part of the URL query string so that the
      details they've already provided are auto-populated in
      the web form.

      That's how I do it.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Shaun OReilly View Post

        FACT: The more details you ask for up front, the lower your opt-in rate will be.
        This. Exactly.

        I think you're seriously over-thinking it, and in a way which is going to cost your client business in the long run. The simpler it all is, the more he's going to gain from it.
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  • Profile picture of the author Glen Andrews
    You really don't need to ask for anything but the email address initially unless you're trying to qualify prospects.

    You said that you send out a "quality" newsletter every 2 weeks. Let your subscribers know how they can get into your "special VIP program" where you offer Birthday and Anniversary specials to registered participants only.

    You'd set up 2 lists. One for new subscribers (email only) and the second list would be for those that subscribed to your VIP program through your newsletter.
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