SEO Experts... can you explain?

by 5 comments
Hey Warrior SEO experts,

Can you explain to me the term "Silo" or "Siloing" as far as optimizing Word Press goes, or point me to a resource that can explain this...

Much appreciated!

Mike Hill
#internet marketing #experts #explain #seo
  • Profile picture of the author thegamecat
    The silo model is now a few years old now but it's still highly relevant.
    Silos exist to focus all the importance of internal pages back up to the homepage using this strategy.

    In short the premise is a site has several key top level subject areas for example:

    Ebooks Videos 1on1 Tutoring

    So your website structure would reflect that. links to

    inside each "silo" you put the relevant content so

    At the top and bottom of each page you have links back to the top level silos, and context sensitive side navs.


    home ebooks videos 1on1tutoring

    book2 CONTENT

    home ebooks videos 1on1tutoring
  • Profile picture of the author Manuel Viloria
    It's all about organizing your WordPress posts in a neat, arranged by
    a librarian, kind of structure.

    You might consider using this Permalink structure in WordPress:


    ...and remember to file each post under one category only.

    (If your WP blog has been up for quite some time now, please
    don't just rush off and change your permalink structure. Otherwise,
    your posts which are already listed in Google will return errors.

    Unless you make use of a Permalink Redirect plugin. Then again, I
    prefer to just start a new blog if we're talking about using a
    different kind of permalink structure.)

    The silo structure works in WP blogs if you can commit to publishing
    at least 5 posts per category.

    Other tweaks are needed so that individual posts do not inadvertently
    show links to posts in other categories. Yes, that means getting rid of
    the "Recent Posts" section in the sidebar, particularly if you're the kind
    of blogger who writes posts covering different categories one after the other.

    I still haven't experimented, however, with what happens if you publish a
    Page that has the same name as a Category. For example, if you have a
    category called Dogs (which can be found in
    what happens if you publish a page called Dogs? (

    Some people have decided NOT to use categories in their WP silo structure
    project, and instead opted to just use Pages and sub-pages all the way.

    They would create a page such as Dogs, for example, and then create sub-pages
    which list "Dogs" as the parent page:

    ...and then create even more sub-sub pages:

    Others combine both the blog post and blog page approach, where
    they publish short Posts (properly categorized), which point to the
    blog Pages. They do this because their blog search button tends to
    search through Posts only, and not through Pages.

    (Although there are plugins that allow your visitors to search through
    Posts, Pages, and even Comments.)

    In a nutshell, siloing basically means you create an Outline of topics,
    and then organize unique articles under each topic (no duplication allowed),
    where each article is assigned or filed under one and only one topic.

    I hope that helps!

    Kind regards,
    Manuel Viloria

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