Marketing Strategy
hi warriors,
I own a cashback rebate website, and as everybody knows holidays are knocking the doors. Holidays suppose to me my golden period.
The website got a nice design, decent amount of affiliated partners, and good numbers of brand names.
I have been trying to utilize Adcenter and Adwords, traffic getting from these two doesn't seems to be sufficient. The conversion rate is not good enough. I gave other sites like bidvertise shot, but at some point I start to doubt the PPC is the best strategy.
I had few PRs out and articles. I am having big competition. Websites that have been on the market for over 10 years. I am aware breaking through is not easy.
My current advertising budget around $2,500
My target audience : Online Shoppers who looking to save on their online purchases.
I know the holiday period shall be my golden period, I am just not sure what marketing strategy shall I go after.
Would highly appreciate any suggestion on how to use the budget to get a decent amount of traffic for the holiday.
I own a cashback rebate website, and as everybody knows holidays are knocking the doors. Holidays suppose to me my golden period.
The website got a nice design, decent amount of affiliated partners, and good numbers of brand names.
I have been trying to utilize Adcenter and Adwords, traffic getting from these two doesn't seems to be sufficient. The conversion rate is not good enough. I gave other sites like bidvertise shot, but at some point I start to doubt the PPC is the best strategy.
I had few PRs out and articles. I am having big competition. Websites that have been on the market for over 10 years. I am aware breaking through is not easy.
My current advertising budget around $2,500
My target audience : Online Shoppers who looking to save on their online purchases.
I know the holiday period shall be my golden period, I am just not sure what marketing strategy shall I go after.
Would highly appreciate any suggestion on how to use the budget to get a decent amount of traffic for the holiday.