Urgent Help Needed: Reconciling Banner Requirements

Yes, it's all right to do that. But you have to be sure about what you tell or promise your advertisers. If you tell them they'll have the prime spot and charge them accordingly, then you really should not change what you do, or promise.

Next to the logo. Generally, the higher up is the most prominent and most valuable. Not so sure I'd do after the first paragraph, but that's me. It may turn off some of your readers especially if they are loyal and used to content withoout ads in them.

Also, if you're ranking in Google, then the sudden appearance of multiple ads above the fold could cause repercussions in their next update. Or, whatever the frequency is for these things.

As far as the IO, just Google it. I'm sure you'll find something. And since you're new to this, I would draft all the particulars about the terms of the agreement including "exactly" what you will do, where, how long, pricing, etc.

Generally, you will want to charge more for placement higher up on a page. And you'll charge more or less depending on which page the ads appears. Homepage is always premium space. So even ads below the fold or anywhere else on the home page will cost more than internal pages.

I have not done this, but I have arranged these things for others. I've talked to offline papers, etc, to make these arrangements for advertising. Offline papers that have an online presence.

If you have some internal pages that get more traffic than others, and that's usually the case, then you'll charge more for those pages. But not as much as for the home page.