How to Promote my product on Amazon?

8 replies
So here is the question:

If I have a product on amazon, is there is a good way to promote the product's Amazon sales page?

I don't mean promote my affiliate link to a product, I mean I own the product and I get paid everytime anyone buys it period.

If my product is keyword

and "keyword" is searched for on google, how can I promote the amazon page that my product is on so that it will come up on google for that search?

I see amazon products come up on google all of the time. How can I get my product to do that?

(btw this is not a brand name product, so the searches will be more generic)

Can I submit it to social bookmarking sites since its not an affiliate link?


Thanks for any tips,

Rebtl
#amazon #product #promote
  • Profile picture of the author Giannii01
    Have you tried writing articles and using the anchor text to link to your amazon page also you could try blogging to try and create a greater number of traffic
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  • Profile picture of the author testaccount9998
    I haven't tried either of those yet.

    For one, does anyone know if you can link to amazon product pages from Ezine Articles.

    And as for blogging about it, that kind of defeats what I am trying to do.

    I am trying to get the Amazon page of my product itself to rank for organic searches.

    Anybody else know how I might be able to do this?
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    • Profile picture of the author blackhatzen
      Originally Posted by Rebtl View Post

      I haven't tried either of those yet.

      For one, does anyone know if you can link to amazon product pages from Ezine Articles.

      And as for blogging about it, that kind of defeats what I am trying to do.

      I am trying to get the Amazon page of my product itself to rank for organic searches.

      Anybody else know how I might be able to do this?
      One idea would be to promote URLs that use 301 redirects to your Amazon pages. You also might want to consider setting up a series of blogs to promote your products, maybe under the auspices of a review blog, and build up the reputation of those blogs with the search engines using any number of conventional methods.

      Also, and I'm not sure what Amazon's take on this would be, you might want to consider signing up for an Amazon Associates account when you're promoting your own products so that you can make even more profit. Something to talk with your Amazon rep about, at least.
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  • Profile picture of the author testaccount9998
    Thanks for the ideas,

    And also an amusing thought:

    For some reason, knowing Amazon, I HIGHLY doubt they will let me collect an affiliate commission on my own product. Though if they did that would be amazing.

    But my question is still more about ways to promote the actual Amazon page that my product is on.

    I know I can build blogs and other things to send traffic to the product,

    but I want to send organic traffic directly to the Amazon product page.

    Thanks,

    Rebtl
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    • Profile picture of the author blackhatzen
      Originally Posted by Rebtl View Post

      Thanks for the ideas,

      And also an amusing thought:

      For some reason, knowing Amazon, I HIGHLY doubt they will let me collect an affiliate commission on my own product. Though if they did that would be amazing.

      But my question is still more about ways to promote the actual Amazon page that my product is on.

      I know I can build blogs and other things to send traffic to the product,

      but I want to send organic traffic directly to the Amazon product page.

      Thanks,

      Rebtl
      Indeed. You'd have to look at your contract with Amazon to find out. Of course, we wouldn't want to lead you into breaking any sort of contractual arrangement with them.

      With regards to sending organic traffic directly to the Amazon product page, you can still promote that page with blogs. In fact, because of the authority that Amazon has, promoting Amazon pages through blogs is a great way to increase the Amazon SERPs. Almost inevitably, the Amazon page will surpass the blog unless you heavily promote the blog. Instead of heavily promoting the blog, you might want to spend your time generating more blogs which link to your products' Amazon pages with the keywords and phrases you want to promote. You could also look at using Scribd, Squidoo and other Web 2.0-ish services to create links.

      Look at free lists of free blog hosts like this one and lists of Web 2.0 sites that you might be able to promote your pages on like this one. Article marketing wouldn't hurt, so if you're afraid that the article sites won't want you link to Amazon, use techniques like the one outlined by Google here to create redirect pages to your Amazon product pages.

      The larger and more diverse your link bed is, the faster you'll get your Amazon page rising in the SERPs and like I said earlier, the fact that it is an Amazon page already makes your job much easier.
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      • Profile picture of the author Terry Kyle
        Hi Rebtl,

        I have 2 books on Amazon (see sig) and my advice based on my year or so with Amazon is:

        1. Yes, you can get commission on your own products at Amazon - make every cent from every sale - you're mad not to!

        2. EZA let you put an aff link to your Amazon page in your bio box - at least I have been able to do that so I assume everyone can.

        3. Treat your Amazon product page URL (with your Associates aff ID in it) as a site that you are promoting like any other e.g.

        - social bookmark the hell out of it
        - point free classifieds from craigslist and gumtree to it
        - use angela edwards' high pr backlink package to get quality backlinks
        - blog comment on relevant pages with high pr (and dofollow), use seoquake in firefox to find them
        - submit it to loads of directories with PressBot
        - keep that link in bio boxes of articles that you put out there through EZA, GoArticles etc (I use Article Post Robot)

        etc etc - keep blasting that Amazon URL out there.

        Good luck!
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  • Profile picture of the author testaccount9998
    Thanks for the Awesome Advice Terry!

    I am going to start doing this right away!

    I have a couple questions:

    When you go to promote a link that is to your product, but also an affiliate link, how does that work?

    I dunno, I guess it's the same as promoting a clickbank product that has your affiliate link in it, but it just seems weird to me for some reason to be promoting a link that I am earning from twice.

    I feel like a lot of places have a no affiliate links policy, but maybe I am over estimating.

    Secondly, Do links that you build with your affiliate id connected to them contribute to the overall backlinks and PR of that amazon product page?

    I guess that is my main question, because if so, I will be promoting my product from now till kingdom come with my aff link attached.

    But if not, it seems like it would be a better use of time to promote just the amazon page (no aff link) to start getting it ranked in the search engines and thus automated incoome versus me having to do much more work for a few extra dollars.

    Thanks for you help and any other tips are greatly appreciated!

    -Rebtl
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  • Profile picture of the author VelocityMedia
    Here's What I do:

    1) First I use Linkemperor (works great for Amazon)
    Just ask them How to structure things for that purpose

    2) socisynd.com & bookmarking services

    3) I do fiverr links for the good review pages as well

    4) You can also Use IFTTT.com for different "Recipes"

    5) I send an initial LARGE blast of traffic, then FB likes & twitter re-tweets
    and this works awesome for getting my product from nowhere to pages 1,2,3
    ( I have tested this several times both trying to destroy my competition by ruining their conversions which does NOT work- it only helped (Im referring to the traffic blast) then I tried it on products I couldn't get to show up in the 1st pages and my results worked awesome to gain visibility)

    6) Amazon ranks so eaily that I've found my product reviews ranking on page one of Bing/Yahoo for reviews I've never backlinked to.
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