Are You Falling For This...?
What is that one thing you ask? Well it is this. Anytime you land on a sales letter, especially in the IM/make money niche, the one thing they all have in common is, they're selling the END results.
If you look and read through, or watch any video, from any sales letter or product launch of any make money product, you will always see the gurus selling their results.
What do I mean by that? Well, when you see that this new shiny product will make you six figures in 60 days, as it has for countless others in the testimonials, then you usually get all pumped up and it looks like a killer product and you jump in a drop $2000 to buy it.
Then what happens next? Usually most people who buy IM products, like 90%, never take any action at all.
The other 10% who buy and actually take action, well they soon discover that, ummm, making six figures in 60 days, well that is a little bit of a stretch.
Why is this?
Well it's because, the gurus and product creators know how to write copy and create compelling stories that get you to buy stuff. Most of these gurus who make money, sell make money online products.
But moreover, these guys are selling the end result of years and years and tons of money and tons of testing, that after all that, they're now making six figures in 60 days. And now they can send out an email to their giant list and generate a fortune with sending out 1 email.
So the gurus sell those "make money fast" products, because it makes you get all warm and fuzzy inside, and you get all excited and you want to hit that buy button now.
The big problem though, is that of those 10% who do take action, well they quickly discover that it takes a ton of work, money, time and massive daily action to achieve the hyped up results they claim in their sales letters.
Most newbies or wannabees who buy these IM products fall for this hype, hook line and sinker. That's why there is so much money in this niche.
If you were to say instead on your sales page, that it is gonna take alot of time, and money and you will get frustrated and you will have to work you ass off, well do you think anyone would buy?
I myself have fallen for this type of sales letter persuasion more times that I care to admit. However, I now know why these guys do this, because it works. Duh.
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
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