$100 beer for a solid solution
Me and my partner have been selling our 3 day boot camp from live stages for $5K.
We recently did a big online launch where we offered the live training as an upsell to our homestudy course and we priced the live training at only $750.
We sold a lot of them and we considered moving fully online for the live trainings and only sell our home study course during live events.
However, we just good hooked up with a promo company that wants to get us a ton of offline exposure but wants us to sell the $5K price point.
The problem is we don't want to mix a bootcamp with attendees that paid $5,000 and others that paid only $750.
They talk and we'll have some pissed off $5K buyers.
We also don't want to do separate events for both.
So we're considering making the $5K price point a VIP gig but we're not sure how to differentiate the 2.
So the main question is:
How can we hold an event with buyers from 2 significantly different price points and not make the high paying attendees feel screwed if they find out about the lower price??
LH
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