How to get PR in a not so exciting industry.

5 replies
Hey guys so i had an entire marketing plan figured out which i intend to follow, a large part of this plan involved PR.

I am not experienced in it very well but not intimidated by it either, i have gotten some friends in major publications by just sending out some emails. The problem is the industry has changed and this business is not so exciting anymore. My question is how can i still get people to want to write about an older less buzz worthy way of doing things?

Also if anyone can give me some input on how and where to hire PR people i would appreciate it. I have had great luck hiring college student for just about everything, but feel PR people need experience so they can have a list of big names they can call or email. I was going to outsource my PR efforts but just feel it would waste time.
I also have set up HARO and get some good responses, that i may be able to outsource but cold approaching media im wondering what is the most cost efficient way while being extremely effective. Thank you.
#exciting #industry
  • Profile picture of the author iJonathan
    You mentioned you have friends in major publishing house. So, why not take their help in getting things through instead of recruit someone for doing it. Who better then someone in the industry.
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    • Profile picture of the author Steve B
      There are many, many paid distribution channels that will accept great content from any niche.

      Before I committed to hiring a PR person (college student, professional, or otherwise) I would try using services like PRWeb to distribute news/announcements about your site and products or services.

      If your press releases are well written and enticing, you should get lots of press from the public.

      Steve
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      • Profile picture of the author iJonathan
        Originally Posted by Steve B View Post

        There are many, many paid distribution channels that will accept great content from any niche.

        Before I committed to hiring a PR person (college student, professional, or otherwise) I would try using services like PRWeb to distribute news/announcements about your site and products or services.

        If your press releases are well written and enticing, you should get lots of press from the public.

        Steve
        Just to add to PRWeb. PRAttack are another great service for press releases.
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  • Profile picture of the author marketingg
    Hey Steve thank you i appreciate your advice. I was looking for some sort of method to act more as a marketing machine but i guess that in unrealistic for PR. It would be nice to have a cost efficient method of constantly trying to get PR day in, and day out.

    I have heard some people get nothing from PR web and others get great results but i will not let that make my views jaded on the subject.

    My next task will be to find out what keywords i want to target in this press release im assuming? From there i will research what makes a pr release successful and what makes the failures.
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  • Profile picture of the author Randall Magwood
    There's always free press release sites. But then again... they top services cost quite a bit of money. You should test PRweb to see if it's profitable for you.
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