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Can I Split Test On A Wordpress Site?

by Kris Turner
11 replies
I'm thinking about getting the FlexSqueeze theme from Flexibility Theme for WordPress

I was wondering if it's possible to somehow set up A/B split testing on a page created within this theme?

I asked the developer, and he said I would have to manually switch the pages over to do this. But i'm wondering if there are any tech guys who know of a way that I could make the pages rotate automatically every other hit?
#site #split #wordpress
  • Profile picture of the author Darrel Hawes
    I would sign up for Google Website Optimizer and get the related plugin.
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    Darrel Hawes - Blog
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    • Profile picture of the author grover69
      Check out a plugin (paid) called LP Jumper. It rotates landing pages for you. I haven't gotten it yet, but I will probably pick it up soon.
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      • Profile picture of the author JohnMcCabe
        If you have split-testing software that gives you a url to use for the link to the page, you could use a php call to insert that link into your page. You'll need a plugin called PHPexec, I believe...

        When a visitor loads the WP page, the test link is called and furnishes the page content to display. You would monitor the test results from the testing software.

        Paul Hancox offers a nice split testing script.
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        • Profile picture of the author Kyle Tully
          Alex

          It doesn't matter what theme you put on Wordpress, because underneath WP is still just a website running on PHP.

          Any split-testing scripts that run on PHP or javascript should be fairly simple to integrate.

          As John mentioned, you might need the PHPexec plugin to get a PHP-based script to work.

          But I use WP for virtually all my sites and have testing setup on most of them.

          Cheers
          Kyle
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        • Profile picture of the author Paul Hancox
          Originally Posted by JohnMcCabe View Post

          If you have split-testing software that gives you a url to use for the link to the page, you could use a php call to insert that link into your page. You'll need a plugin called PHPexec, I believe...

          When a visitor loads the WP page, the test link is called and furnishes the page content to display. You would monitor the test results from the testing software.

          Paul Hancox offers a nice split testing script.
          Thanks, John!

          Yes, Power Split Tester can be run with Wordpress, although you'll need the PHPexec plug-in if you're going to test individual posts / pages. (If you're going to test other static elements such as the sidebar, then I think you can just put the required PHP straight into, say, the sidebar.php page of Wordpress.)

          I may have to put together a free video to show how split testing is done on a blog...

          ... if anyone's interested...
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          PresellContent.com - How to sell without "selling"
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  • Profile picture of the author Steven Fullman
    I'm with Grover...there are at least 3 of us
    now who need our own solution...NOT Google's.

    When, for goodness sake, will someone help..?

    Steve
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    Not promoting right now

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  • Profile picture of the author Kris Turner
    Thanks for all the helpful answers!

    I'm still lost, but now not quite so lost Lots of things for me to look into!
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  • Profile picture of the author grover69
    Paul, I can say that I am interested in that video. Would love to know the best way to do this.
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  • Profile picture of the author ianternet
    i have a plugin that split traffic via wordpress landing page - LPjumper.com - it simply just takes the theme directory of your wordpress site and you give it a percentage of how much traffic should go to it - controlling the A/B testing
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  • Profile picture of the author AndyBeard
    A few things to think about

    1. Centralization - logging into 50 WP installations to check stats just isn't viable
    2. Split testing needs to be for all page elements, both layout and content
    3. You shouldn't modify any theme files - use child themes, functions.php, filters and hooks
    4. Lots of solutions created in the internet marketing space are what I look on as "personal solutions" - they suit your needs and you are releasing the code as a "solution"
    That doesn't make them a bad product, but it does mean that they are not very flexible without almost the same amount of effort as creating something from scratch.

    PHP-EXEC is a royal PIA for normal people because you can't use it with the visual editor - here is a more recent alternative Wordpress PHP Execution Plugin - zehnet.de
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    uQast In A Nutshell
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  • Profile picture of the author J. David Rogers
    Andy, you make some interesting points. I'd be very interested in learning what product(s)/solution(s) you recommend for end to split testing/tracking from AdWords -> Landing Page -> Sales Page -> Conversion.
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