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Colour Psychology (and what it means for your logo!)

by CharismaticMannequin
7 replies
Hey forum!


If you're wondering what kind of logo you want, what colours it should involve, and the image you're trying to give to your customers, perhaps this might help:



Colour Psychology in Logo Design


Interesting to see!


(If this has been posted before, my bad!)



All the best,




Ben.
#colour #logo #means #psychology
  • Profile picture of the author Don Schenk
    Hey Ben, that's a good find.

    Color will also help anyone here who is designing WP themes or HTML sites for a particular type of business.

    Look at the decor in stores at the mall. The colors at an upscale mall will be different than a mall in a lower income area of town. And the colors used to decorate a store that sells really high-end products will use color to say "we're expensive."

    A Mercedes-Benz dealership will use different colors than the local Dodge dealer.

    A prestigious law firm will decorate with different colors than the single attorney who handles DUI and writes wills. An investment stock brokerage that works with wealthier clients will decorate with colors that differ from those used by a local A.L. Williams insuracne agent who happens to also sell other investment instruments.

    That chart's a keeper.

    :-Don
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    • Profile picture of the author George Wright
      Originally Posted by Don Schenk View Post

      Hey Ben, that's a good find.

      Color will also help anyone here who is designing WP themes or HTML sites for a particular type of business.

      Look at the decor in stores at the mall. The colors at an upscale mall will be different than a mall in a lower income area of town. And the colors used to decorate a store that sells really high-end products will use color to say "we're expensive."

      A Mercedes-Benz dealership will use different colors than the local Dodge dealer.

      A prestigious law firm will decorate with different colors than the single attorney who handles DUI and writes wills. An investment stock brokerage that works with wealthier clients will decorate with colors that differ from those used by a local A.L. Williams insuracne agent who happens to also sell other investment instruments.

      That chart's a keeper
      :-Don
      Interesting.

      What's to keep the the Dodge dealers, DUI Attorneys and A.L. Williams from using the upscale colors. Is there a psychological reason for them to use the "downscale" colors?

      George Wright
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  • Profile picture of the author shintaiguy
    Hi Ben this is a subject that interests me a lot, the infographic gives a fair amount of information but if you really want to understand how colors relate to humans it is a good idea to take a look at 5 element theory from oriental medicine.
    Whether we are conscious of it or not energy has color which is how we can tell certain color clothing does not suit some one, there is also a negative for every positive that the infographic does not cover.
    For example the blue/black color is also related to fear so might be handy to use if you are have a fear of loss strategy in your marketing. Another great example is yellow or gold this relates to the earth but sense of self to and can be seen in most military organizations in the form of gold on the shoulders. This equates to personal wealth in a positive sense but in the negative relates to lack and need which is why most buy it now buttons are yellow.

    Thanks for the post

    Clive
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  • Profile picture of the author conanedo
    wow thanks, that interesting that our mind react to color and can shape our emotion to but some product
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  • Profile picture of the author Anonymous Affiliate
    I personally think that this color physiology thing is BS and it doesn't necessarily follow any specific pattern.

    For example: Mercedes Benz is silver, BMW is blue+white, Jaguar is green+black, Audi is red+silver, and Lexus is golden, and they all target to the same target audience... so whatever.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Anonymous Affiliate View Post

      I personally think that this color physiology thing is BS and it doesn't necessarily follow any specific pattern.

      For example: Mercedes Benz is silver, BMW is blue+white, Jaguar is green+black, Audi is red+silver, and Lexus is golden, and they all target to the same target audience... so whatever.
      For example: Mercedes Benz is silver, BMW is blue+white, Jaguar is green+black, Audi is red+silver, and Lexus is golden, and they all target to the same target audience... so whatever.[/QUOTE]

      Yes, those companies use different colors. But they tend to use shades of those colors that, historically, required expensive dyes to create or the colors of precious metals. Whichever color they choose, they choose one that looks expensive.

      Originally Posted by George Wright View Post

      Interesting.

      What's to keep the the Dodge dealers, DUI Attorneys and A.L. Williams from using the upscale colors. Is there a psychological reason for them to use the "downscale" colors?

      George Wright
      George, they don't copy the upscale colors because their downscale clientele would be 'warned away', while the upscale buyers would quickly determine that the product didn't match the color scheme.
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  • Profile picture of the author Antonio J.
    There is some truth in this but I don't believe that color could precisely describe any business.
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