Marketing My Dog Treats

How much money does it cost you to create 8oz of dog treats? I'm talking about ALL of the ingredients that you use - time included.

Jessie,

If you already have customers, then that is great.

If it costs you $10-$12 to make $15 then that is not a good profit margin.

Let us know.

Edit: Jessie, your thread title is marketing your treats, hence everything below.


How do you know that's a 3 month supply? Seems that would vary with how often the dog owner would give the dog a treat.

8 ounces last three months? Doesn't sound quite right. But, I have 2 cats...

I do know that anything truly organic tends to be pricier.

1. Make a website for your organic dog treats.

2. Write a press release targeted to your local area.

3. Visit non-chain store pet stores, if you can find them, and see if they'll sell them.

4. See if you can get interviewed on local radio.

5. See about buying off hours local cable TV spots. Ask about unused slots, and you should be able to get a low price.

6. Advertise in local newspapers and online local news sites.

7. Find non-chain (franchise) health food stores and see if they'll sell them. Or, maybe a counter ad piece, flyer or small cardboard ad for the main counter where people pay for their stuff.

8. Have any local organic food stores? Check them out, selling them there.

9. Write good articles for your site and do some local SEO on them and the pages for them.

10. Create a page on your site and call it, Media/News Page. Every time you do any of the above, or accomplish it, write a press release for it. Put copies of all press releases on your media page.

11. Donate some to the local SPCA or animal shelter. Write a press release.. media page.

12. Pay someone you trust (to get the job done) to put flyers on windshields at shopping centers, malls, whatever.

Pet food profit margin, just for some kind of reference. But keep in mind big companies are buying in bulk. Freight train bulk. lol (lower prices)

http://www.naturalpetproductions.com...ostpetfood.pdf

Dog food profit margins «

Pet Food Myths & Facts | Animal Health Services Veterinarians

try to check what others offer... if you think that cost is too much, say $11-13... then it is best to try reducing your cost and the price, instead of selling the goods for $15, which is a bit questionable....

It's always easier to lower prices than to raise them, so starting high may not be a bad idea. Just make sure to play up the organic, *premium* quality of the product. If you're selling online, that may mean having a very professional looking site as well, and don't underestimate the impact of packaging.

I suggest building a website then use Amazon as your shopping cart. There are a couple of points to be taken here, you can drive traffic to your site using Youtube, Twitter and Facebook. You will also get internal traffic from Amazon once your listing has a few sales and reviews.

Here is a cool tip or you, go to Amazon and make a small purchase, after you make a purchase find a similar product to your dog food treats that has a lot of reviews, just do a search. Once you find a few products write a review with a link back to your Amazon listing. You have 48 hours after you purchase an Amazon product to leave reviews.

I also suggest creating a kindle book about making your own dog treats or about dog health etc. etc. then give the book away for a short time then selling it for a low price. In your ebook put a links to your Amazon listing and your website.

This method works very well when done correctly. Keyword research is very important but when you find the right combination you can sell a lot of products on Amazon using the above methods.

I don't know how prices are over your way but here in Aus, a major supermarket chain sells mass produced treats for $5.40/100g bag. 8oz is about 220g so you're not far off the mark, and if they're organic, then that always sells for a bit more.

One local lady makes bite sized dog treats for training, and she promotes them by being very active on Australian dog forums and also by donating some packages to rescue groups so they can raffle them to raise funds. Word of mouth is huge in the dog industry, you need to get out there amongst them.

Thank You all for this wonderful information! You guys have my head spinning with positivity! I have been hard at work taking my product to a new level!

I, too, buy in bulk. I have tested out my 8oz and know that it will last 3 months if you have a dog that takes medication 2 times daily. I don't market it as 3 months though. But, 8oz is still a lot and very heavy. lol I will post up the url when I am done putting the website together.