I got SUCKERED by the Circus!!!!!!
A quick tale, but has a good marketing lesson behind it. Recently, the Circus came to town, and my daughter wanted to go. In the town there were clowns handing out vouchers for the parent. With these vouchers, the parents could get in for a pound, you only had to pay for the child.
Now normally, adult prices cost more right, so we're thinking "cool, the child ticket will probably only cost about 3-5 pounds". So, we get there, we pay a pound each for the adult tickets...and then we say "..and one child please"....to which the cashier replied "that will be 12 pounds please" LOL
Well, I guess I should have seen that coming, I had to laugh to myself as I could see what a great marketing ploy it was. Oh well, it was fun, apart from getting sprayed by a water cannon!
It's always good to keep your eyes and ears open when you see stuff like this in motion, and think about how you can apply it to your own campaigns.
Anybody got any marketing stories like that?
Cheers
Phil
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